As we get closer to International Whiskey Day that takes place next week on March 27, Roe & Co Irish Whiskey has officially landed in select U.S. markets, most notably behind your favorite cocktail bar as a unique foundation for mixologists to build new, innovative libations. Created in partnership between Diageo Master Blender Caroline Martin and five leading Dublin-based bartenders, Roe & Co ushers in a new era of Irish whiskey with its contribution to cutting-edge cocktail culture.

Additionally, Roe & Co’s launch in U.S. markets comes ahead of the St. James’s Gate distillery opening in Dublin this May. The new distillery will honor the brand’s heritage at its location on Thomas Street, adjacent to where the old George Roe & Co distillery once sat in the converted former Guinness Power House.

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