Entertainment

Claim Your Throne With Ommegang Latest Game Of Thrones Beer

As fans prepare for the highly anticipated return of Game of Thrones, Brewery Ommegang and HBO Licensing & Retail are pleased to announce For The Throne, the latest beer in their multi-year, multi-beer partnership. For The Throne launches nationwide at the beginning of April, just in time for the realm to reach a fever pitch when the show returns on Sunday, April 14.

“Winter is here, the wall has fallen, and the final battle for Westeros is underway. With this offering, we have bent the traditional boundaries of beer-making, co-fermenting traditional ingredients with juices normally destined for fine wines, going to great lengths to create a truly unique, special beer,” says Brewery Ommegang president Doug Campbell. “This style of beer, often called a ‘oenobeer,’ is a rapidly expanding area of study for us. For The Throne is our first of co-fermentation beer of 2019, and the only one we’ve launched under the Game of Thrones banner.”

“In the course of planning out the next beer in our amazing collaborative partnership with Brewery Ommegang we asked the brewers ‘What would Ommegang do for the throne?’” said Jeff Peters, Vice President of Licensing and Retail at HBO. “Their answer was to brew this exciting and innovative co-fermented beer so that our fans can raise a toast to the culmination of their beloved series this spring. Every bottle, every pour, every toast, every sip… For The Throne!”

Delicate yet complex, For The Throne is a tribute to those who aspire to be the final occupant of the Iron Throne. This 9.5% ABV strong golden ale is co-fermented with pinot grigio and viognier grape juices and then bottle conditioned with Champagne yeast to create an ale fit for royalty.

For the Throne pours a striking golden copper with a fluffy white head. Aromas of honeysuckle and toasted grain mingle with notes of pear and apricot. Flavors of sweet malt and honeydew lead to a quaffable body that belies the elevated alcohol. The finish is clean and dry, with vibrant effervescence.

For The Throne is brewed with pilsner and carapils malts, dextrose, and pinot grigio and viognier grape juices, and hopped with Bravo and Saaz varietals. Ommegang’s house yeast is used in primary fermentation and Champagne yeast in bottle conditioning.

A welcome addition to any feast, pair this versatile beer with all manner of cheeses, whole roasted poultry and smoked fish, and for dessert, macerated berries and fresh whipped cream. Available on draft and in wrapped 750ml bottles with gold artwork, For The Throne will be sold throughout Ommegang’s distribution network beginning in early April.

Brace Yourselves For The Game of Thrones Studio Tour

A Game of Thrones tour comprising the breathtaking imagery, captivating sets, original props and costumes, and other behind-the-scenes items from the hit HBO series Game of Thrones, will drop fans in the very heart of the Seven Kingdoms. Guests will be treated to an up-close and personal look at a wide selection of items pulled straight from the screen and have the opportunity to walk through authentic set pieces from some of the show’s most iconic scenes. In collaboration with HBO Licensing & Retail, Linen Mill Studios are designing and building the new 110,000-square-foot interactive experience and will open its gates for visitors in Spring 2020. It is the first in a series of Game of Thrones Legacy projects announced by HBO last year.

Located within Linen Mill Studios in Banbridge, Northern Ireland—the original filming location used for many iconic scenes throughout the run of the series—the tour will bring visitors face-to-face with original set pieces, costumes, props, and weapons used to create the worlds of Westeros and Essos. Featuring a compelling mix of behind-the-scenes insights, interactive elements, and expansive, fully dressed sets, visitors will wander in the very footsteps of Westeros’s most prominent residents, re-living key moments from the series and standing right where they took place.

In anticipation of the tour’s opening in Spring 2020, a world-class creative team are working closely with Linen Mill Studios and HBO to bring the dynamic environments of both Westeros and Essos to life in a new format. The deeply immersive and sensory experience will evoke the show’s magnificence from King’s Landing, Winterfell, Dragonstone, The Wall and the lands beyond, to kingdoms across the Narrow Sea likeMereen and Braavos. The Game of Thrones Studio Tour will allow fans from around the world to experience the craftsmanship and artistry of the Game of Thrones production team as part of the largest authentic public display of Game Of Thrones artifacts in the world.

The Studio Tour will also feature a first-of-its-kind collection of informative displays highlighting the production spaces and the craftsmanship and artistry of the creative teams who brought the epic series to life.  Information about Production Design and the Art Department workshops will enhance the visitor experience along with an interactive Costume Department station, displays about the Make-up and Prosthetics Shop, The Armoury, and others.

“It is our sincere pleasure to announce the first attraction from the Game of Thrones Legacy project in Northern Ireland.  Some of the most iconic scenes from Game of Thrones were filmed at Linen Mill Studios and our fans will soon have an opportunity to visit and see the work of the show’s incredible crew in the museum setting it deserves,” said Jeff Peters, vice president, licensing & retail, HBO.

Game of Thrones Teams Up With MTN DEW

For seven seasons, Game of Thrones fans have watched characters lie, steal, bleed, kill, and sacrifice everything for the Iron Throne. Today, MTN DEW makes the ultimate sacrifice For the Throne – its name. The brand will remove its iconic neon green “face” revealing a stark white, brandless can – “A Can Has No Name.”

“A Can Has No Name” is a limited-run, special edition MTN DEW can inspired by beloved character Arya Stark and her training with the Faceless Men of Braavos. Faceless Men are a mysterious guild of assassins trained to relinquish their former identities to become “no one” When warm, the cans appear brand-less. Once chilled, they reveal Arya’s iconic kill list, a tribute to those killed and a glance at her remaining targets for the final season.

Celebrate National Whiskey Day With Roe & Co Irish Whiskey

As we get closer to International Whiskey Day that takes place next week on March 27, Roe & Co Irish Whiskey has officially landed in select U.S. markets, most notably behind your favorite cocktail bar as a unique foundation for mixologists to build new, innovative libations. Created in partnership between Diageo Master Blender Caroline Martin and five leading Dublin-based bartenders, Roe & Co ushers in a new era of Irish whiskey with its contribution to cutting-edge cocktail culture.

Additionally, Roe & Co’s launch in U.S. markets comes ahead of the St. James’s Gate distillery opening in Dublin this May. The new distillery will honor the brand’s heritage at its location on Thomas Street, adjacent to where the old George Roe & Co distillery once sat in the converted former Guinness Power House.

Check Out The Avengers Endgame Trailer

The grave course of events set in motion by Thanos that wiped out half the universe and fractured the Avengers ranks compels the remaining Avengers to take one final stand in Marvel Studios’ grand conclusion to twenty-two films, “Avengers: Endgame.” Kevin Feige produces “Avengers: Endgame,” and Anthony and Joe Russo are the directors. Louis D’Esposito, Victoria Alonso, Michael Grillo, Trinh Tran, Jon Favreau and Stan Lee are the executive producers, and Christopher Markus & Stephen McFeely wrote the screenplay.

Check Out The Latest Trailer For Live Action Aladdin Movie

A thrilling and vibrant live-action adaptation of Disney’s animated classic, “Aladdin” is the exciting tale of the charming street rat Aladdin, the courageous and self-determined Princess Jasmine and the Genie who may be the key to their future. Directed by Guy Ritchie, who brings his singular flair for fast-paced, visceral action to the fictitious port city of Agrabah, “Aladdin” is written by John August and Ritchie based on Disney’s “Aladdin.” The film stars Will Smith as the Genie; Mena Massoud as Aladdin; Naomi Scott as Jasmine; Marwan Kenzari as Jafar; Navid Negahban as the Sultan; Nasim Pedrad as Dalia; Billy Magnussen as Prince Anders; and Numan Acar as Hakim.

“Aladdin” is produced by Dan Lin, p.g.a., and Jonathan Eirich, p.g.a., with Marc Platt and Kevin De La Noy serving as executive producers. Eight-time Academy Award®-winning composer Alan Menken provides the score, which includes new recordings of the original songs written by Menken and Oscar®-winning lyricists Howard Ashman and Tim Rice and includes two new songs written by Menken and Oscar and Tony Award®-winning songwriters Benj Pasek and Justin Paul.

Bring Home Bohemian Rhapsody On Blu-ray February 12th

Celebrate the iconic and heart pounding music of Queen and Freddie Mercury with the highest-grossing biopic of all-time when Bohemian Rhapsody comes to Digital and Movies Anywhere January 22 and 4K Ultra HD, Blu-ray™ and DVD February 12. Fans can experience the story behind the band and the making of “Bohemian Rhapsody,” the #1 streamed song of the 20th century and other favorites like “We Will Rock You,” “Somebody to Love,” “We are the Champions” and more, for a music adventure that will make you laugh, sing, dance and cry.

Nominated for two Golden Globe® Awards including Best Motion Picture – Drama and Best Actor in a Motion Picture – Drama (Rami Malek), and two SAG Awards for Outstanding Performance by a Cast Motion Picture and Outstanding Performance by a Male Actor in a Leading Role (Malek), Bohemian Rhapsody has captured the hearts of fans globally.

Bohemian Rhapsody is an enthralling celebration of Queen, their music, and their extraordinary lead singer Freddie Mercury (Malek), who defied stereotypes and convention to become one of history’s most beloved entertainers. Following Queen’s meteoric rise, their revolutionary sound and Freddie’s solo career, the film also chronicles the band’s reunion, and one of the greatest performances in rock history.

For the first time, fans can experience a truly one-of-a-kind music movie event with the complete “Live Aid” Movie Performance featuring two never-before-seen songs (“Crazy Little Thing Called Love” and “We Will Rock You) packed into a 22-minute collective experience recreating the original event. In addition, on Blu-ray & Digital, fans will get a look behind the making of the film including interviews with Queen, the cast and creative team.

Zoe Kravitz Stars In ASMR-Style Super Bowl Ad for Michelob ULTRA Pure Gold

Michelob ULTRA unveiled a second Super Bowl commercial, putting the spotlight on its new USDA certified organic beer: Michelob ULTRA Pure Gold. The goosebumps-inducing commercial, titled “The Pure Experience,” is shot ASMR-style and stars actress Zoe Kravitz.

Using unique audio cues and an idyllic natural visuals, the new spot is all about the power of an organic beer to help people reconnect with nature. And as someone who embodies organic living, Zoe Kravitz was the perfect partner to lead viewers through this full sensory experience.

Michelob ULTRA Pure Gold is the first major organic beer brand to hit the market, and has seen an incredible response since it debuted in 2018. The new commercial marks the innovative beer’s first time in the big game. Check out the video here.

Michelob ULTRA Releases New Super Commercial Featuring Robots, Fitness and Beer

Michelob ULTRA, the fastest growing beer brand in the U.S., unveiled its highly anticipated Super Bowl commercial which uses robots to reinforce the message that while the world today is full of artificial, your beer is one thing that shouldn’t be.

With no artificial flavors or colors and only 95 calories and 2.6 carbs, Michelob ULTRA believes being human is about being fit and fun. The new commercial reminds drinkers that balance is possible, and all the hard work you put in at the gym is only worth it if you can enjoy the reward, like a cold beer with friends.

Award-winning Latin music superstar, Maluma, also makes a cameo in the commercial marking the beginning of a larger partnership with the brand.

Budweiser Shows Us That The Wind Never Felt Better

Check out the new Budweiser ad that will be “airing” during the Super Bowl. (See what I did there?) Titled, “Wind Never Felt Better,” this year’s commercial tells the story of Budweiser’s commitment to renewable electricity for a more sustainable future and features the iconic  Budweiser Clydesdales, the Budweiser Dalmatian April alongside wind turbines set to the soundtrack of “Blowin’ in the Wind,” sung by music legend Bob Dylan.

The spot and its important message builds on Anheuser-Busch’s ambitious 2025 Sustainability Goals. Reinforcing its commitment, Budweiser is donating clean electricity to the host city of Atlanta to power Super Bowl week.

Atlanta is a city with remarkably high sustainability goals– and by donating this electricity, Bud is offsetting 100% of the electricity used to power Super Bowl week with clean, renewable electricity.

Budweiser is partnering with Drift, a leader in the clean electricity space, to make it easier than ever for people to upgrade their own homes with green electricity. Beginning today, through February 7, Budweiser and Drift will cover the first months’ worth of green power for anyone who signs up for one of Drift’s renewable power plans. To make the switch to clean electricity, visit joindrift.com/Budweiser.