Art Eddy III
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Posts by Art Eddy III
Sean Malto Helps Mountain Dew Heat Things Up
One of Hollywood’s hottest directors, Justin Lin (known for his work directing The Fast & The Furious franchise and the upcoming Star Trek 3 film) is working with DEW athletes Scotty Lago (Olympic snowboarder) and Sean Malto (professional skateboarder) in two ads that will air around the world.
In this video watch what happens when Sean Malto mixes a skateboard, duct tape and a bunch of matches.
Mar 31st
Rolls-Royce Makes The World Stand Still
Rolls-Royce Motor Cars Wraith will launch a film called “And the World Stood Still.” Recently it has been accepted into the British Film Institute National Archive. That is home to the world’s most significant collection of film and TV. In honor of this event, Rolls-Royce Motor Cars has created Wraith ‘Inspired by Film’, which will debut at the 2015 New York Auto Show tomorrow, 1 April 2015.
The film won a Gold Award at the 26th International Visual Communications Association Awards. Then it caught the attention of the BFI’s Senior Curator for Non-Fiction Films, Patrick Russell, who considered it a striking piece of contemporary cinematography and so decided to accept it into the archive.
“We are delighted to see Rolls-Royce’s Wraith launch film enter the BFI’s collection,” commented Russell. “We selected it for preservation as it is an outstanding and award-winning example of modern corporate promotional filmmaking. It’s a powerful use of the film medium for product launch purposes, executed with impeccable craftsmanship.”
Marc Mielau, Global Head of Marketing, Rolls‑Royce Motor Cars, said, “It is a great honor to see ‘And the World Stood Still’ accepted into the BFI National Archive. It is testament to Rolls-Royce’s unique position in the public consciousness as the makers of ‘The Best Car in the World’ and the passion, innovation and creativity of the entire team involved.”
The film introduced Wraith as the most powerful and technologically-advanced Rolls-Royce in history. Filmed at a secret location near Barcelona, the shoot included an innovative ‘Timeslice’ (frozen time) sequence created using 100 SLR cameras; the longest purpose-built camera rig in Europe; an award-winning film director; 36 computers; 1.5km of cables and one prototype Rolls‑Royce Wraith. A behind the scenes film was also launched after the Company was inundated with requests from fans across social media networks worldwide.
To view the Wraith Launch Film, ‘And the World Stood Still’ visit http://www.rolls-roycemotorcars.com/wraith/inspiredbyfilm
Mar 31st
Jordan Brand Releases Spring And Summer Inspired Sneaker
The Jordan Eclipse is the latest sportswear offering that takes cues from some of the iconic Jordan basketball models. The Eclipse tooling along with the iconic Jumpman logo on the heel are drawn directly from the Air Jordan III, one of the most iconic offerings in the brands history.
Unlike traditional footwear design, the low-top features a deconstructed textile upper allowing for lightweight breathability, while the Neoprene tongue provides a moldable fit. The Jordan Eclipse’s low-profile injected midsole doubles as the o
utsole and holds an encapsulated Zoom Air component in the heel for optimal cushioning and support. The herringbone-pattern outsole provides great traction on a variety of surfaces.
The Jordan Eclipse will be available globally at Jordan.com and at select retailers on April 1. Stay tuned to @Jumpman23 in the coming months for additional colorway launches.
Mar 27th
Thump Keg Brewing Brings Two New Beers Onto The Market
Thump Keg Brewing Co. debuts its beer line with two beers: the Rye IPA in collaboration with George Dickel Whisky and the Agave Amber Ale in collaboration with Peligroso Tequila. Both the Rye IPA and Agave Amber Ale uses inventive brewing techniques by pairing the same foundation ingredients as its collaboration partner spirits brands. While the Thump Keg line does not contain distilled spirits, Agave Amber Ale and Rye IPA are rich in flavor and complexity, providing a new taste experience for casual beer drinkers and beer enthusiasts alike.
Each kindred brew balances the refreshing-tasting character of a beer with a flavor complexity inspired by brilliantly distilled and carefully selected spirits. The Agave Amber Ale’s adventurous taste comes from the same signature blue agave used in the distillation of the award-winning, super-premium Peligroso Tequila. The Rye IPA receives a similar influence from George Dickel Whisky – the only rye whisky finished the Dickel way: chilled, then charcoal mellowed. The same underlying grains used in the whisky’s distillation are used to create the mash bill for the Rye IPA.
Here is a breakdown of the two beers.
RYE IPA
Appearance: Clear, light amber colored ale
Ingredients: Columbus, Cluster, Williamette and Tettnang hops, Rye mash bill
ABV: 5.8% ABV
Format: 6-pack of 12 oz. bottles, 20L Kegs
Serve: Best enjoyed cold and straight from the bottle or served in a 16 oz. glass accompanied by a shot of George Dickel Rye Whisky.
Tasting Notes:
Aroma: Citrus and floral
Flavor: Subtle spice with bursts of vanilla and smoke capture the essence of George Dickel Rye Whisky, balanced with the citrus and pine notes.
Mouth-feel: Earthy character with bitterness
AGAVE AMBER ALE
Appearance: An amber colored ale
Ingredients: Tettnang hops, blue agave
ABV: 6.2% ABV
Format: 6-pack of 12 oz. bottles, 20L Kegs
Serve: Best enjoyed cold and straight from the bottle or served in a 16 oz. glass accompanied by a shot of Peligroso Tequila.
Tasting Notes:
Aroma: Floral spice
Flavor: Hints of blue agave and lemon grass capture the essence of Peligroso Tequila, balanced with the toasted malts and subtle hops.
Mouth-feel: Clean bitterness
Mar 27th
Reebok Classic Brings Back The Question Mid “Green Fifteen” To Celebrate The Madness
Reebok Classic is giving college basketball fans one more thing to celebrate this March. Announcing a limited release of the green/white Question Mid, Reebok Classic is proud to bring back one of the most requested colorways of the iconic model that dominated the tourney years ago.
Available in adult and grade school sizing, these won’t last long. Head to Finish Line, VILLA, Shoe Palace, MR. ALANS, or Reebok.com on April 3rd and get yours for $140 ($95 for grade school).
Mar 26th
Reebok and Kendrick Lamar Run The Streets Of Los Angeles
Reebok and Kendrick Lamar stopped people right in their tracks in LA when they combined fitness and music. Lamar and Reebok surprised hundreds of runners. They all were in complete shock when Kendrick Lamar started to perform. The e
vent took place in a parking lot at Sunset and Hilldale for a Reebok run. Kendrick and a full band rolled up on a sixteen wheeler, flatbed truck to provide live music for all the runners.
Lamar was rocking the ZPump Fusion shoe, which launched on March 10th. The runners followed along and formed a dramatic convoy as they were flanked by police outriders and camera crews.
Lamar played some fan favorites and they runners went crazy. Even other people that weren’t looking to run joined the rap star’s caravan. Then Lamar even hosted an after party at the Reebok Lounge.
“Reebok and I have a shared goal to inspire, so helping people to get pumped though music and fitness was perfect – performing in such a unique way, creating a real experience and encouraging people through a run in my hometown of LA. Partnering with Reebok, we always want to do something different and that will get people moving and this is an example of us coming together to create something special” said Kendrick Lamar.
Mar 25th
Win A Copy Of “Exodus: Gods and Kings”
Twentieth Century Fox Home Entertainment showcases the remarkable tale of Moses in “Exodus: Gods and Kings.” The Blu-ray, DVD and Blu-ray 3D came out earlier this month. It has been widely acclaimed from the performances that
include Christian Bale, Joel Edgerton, Sigourney Weaver, Aaron Paul and Ben Kingsley.
The film is from Ridley Scott, who worked on “Gladiator,” now directs the well-known story of Moses and his daring courage to take on the might of an empire. The film has state of the art visual effects and engrossing 3D immersion, “Exodus: Gods and Kings” looks to show the defiant leader, Moses as he rises up against the Egyptian Pharaoh Ramses, setting 400,000 slaves on a monumental journey to escape Egypt and its terrifying cycle of deadly plagues.
The Blu-ray 3D Collector’s Edition comes with a cavalcade of bonus materials that will take you behind the scenes of the amazing retelling of the historical tale. The Keepers of the Covenant documentary explains how Ridley Scott brought ancient Egypt to life with hours of never-before-seen peeks at the film’s development.
Follow @MANjrcom on Twitter for your chance to win a copy of the “Exodus: Gods and Kings.” Thanks to Fox’s Movie Night initiative where they look to encourage friends, couples and families to watch a Fox film one night a week as an affordable alternative to a trip to the theater.
Mar 24th
Nike Releases The Air Jordan 10 Retro ‘Double Nickel’ On 3/28
As Jordan Brand celebrates Air Jordan’s 30th Anniversary, it derives inspiration from this year’s All-Star weekend and the famous host city and Michael Jordan’s birthplace to produce a classic Air Jordan X color.
The Air Jordan 10 Retro was created through Jordan Brand’s remastering initiative, a new manufacturing process used to produce retro sneakers that are closer to their originals in terms of quality, look and feel. Among the first retro sneakers to be remastered, the Air Jordan 10 Retro pay homage to the concrete jungle and its historic impact on the Jordan Brand’s enduring legacy.
Proving he was still a force to be reckoned with on the hardwood, Jordan put up 55 points against New York, leaving no question that he was, indeed, back. The “Double Nickel” was originally a player exclusive pair worn by MJ in a few games after he came out of retirement in 1995 while wearing jersey number 45.
Mar 24th
Under Armour Showcases Roots Of Fight Collection
There is a new clothing line from the collaboration of the Roots of Fight and Under Armour. This new clothing line looks to pay homage to the boxing greats. It looks to showcase the dedication it took for these guys to become icons in the world of boxing. You can purchase collection at rootsoffight.com, ua.com, and select retail locations.
Many sports fans know about Under Armour and their line of sporting equipment and clothes. Some might not have heard of the company Roots of Fight. Roots of Fight is a lifestyle media and apparel brand that leads with story by paying tribute to the rich history and tradition of martial arts from around the globe. Each discipline is anchored to iconic fighters like Muhammad Ali, Mike Tyson, and Bruce Lee to represent the past with a view for the contemporary scale and evolution of combat sports.
This collection has shirts and hoodies that are perfect for training like a champ or when you are out and about. They pay tribute to Muhammad Ali, who is a true legend in the ring and out. His influence transcends sport; he has inspired and captivated the world for generations with his charisma, charm and character.
Under Armour and Roots Of Fight pay tribute to Mike Tyson, who was nicknamed the Baddest Man on the Planet. From his Brooklyn roots, a young Kid Dynamite rose to become the undisputed heavy weight champion of the world and one of the greatest to ever lace them up.
This collection also has some great gear for the ladies too!
Mar 21st
Watch The We Are Blood Trailer From Mountain Dew Green Label Films
“We Are Blood” is an upcoming film that stars Paul Rodriguez and other top skateboarders. We get to take this journey with them as the travel all around the world. You will get to see them pushing the limits of what’s possible on a board and four wheels while celebrating the unconditional brotherhood they have from each of their passion for skateboarding.
The film is directed by Ty Evans, “We Are Blood” was filmed using state-of-the-art cameras that captured the most cutting-edge, progressive skating you could ever imagine. The film is produced by Mountain Dew Green Label Films in association with Brain Farm, “We Are Blood” will debut worldwide August 2015. Look out for updates at http://www.WeAreBlood.com.
Mar 21st
