Sports

The Warriors Celebrate Like Kings

When the Golden State Warriors were celebrating their NBA Finals Championship they were spitting out beer and champagne at each other. When things sort of calmed down they were looking for a better way to celebrate their victory.

Mychal Thompson, NBA great and father of Klay Thompson, gifted bottles of Crown Royal XR to the entire 2017 championship team.  The bottles of $130 whisky come enclosed in a velvet, blue bag that were embroidered to reflect the team’s achievement.And what better gift to get for his son and the rest of the Warriors team, than one originally created for Royalty?

The team received the bottles from Mychal Thompson this week, and he had the following to say about their accomplishment:

“There’s nothing more rewarding than watching my son and his teammates compete for the third straight year to win an NBA championship. These guys have played their hearts out all season long and are so deserving of this title. To congratulate them, I’m gifting the team and coaching staff with commemorative bottles of Crown Royal XR – I couldn’t think of a better gift as they celebrate as they’re crowned the 2017 champions.”

I have to say that Mychal knows how to give awesome gifts.

Sports Crate Brings The Heat

A few days ago I received my first Sports Crate. For those who don’t know Sports crate is a new line of subscription products exclusively for baseball fans, marking Loot Crate‘s first foray into the world of sports fandom. With licenses from Major League Baseball and the Major League Baseball Players Association, Sports Crate is now the Exclusive Licensed Subscription Box of MLB.

With licenses from Major League Baseball and the Major League Baseball Players Association, Sports Crate is now the Exclusive Licensed Subscription Box of MLB. The new division of Loot Crate, Sports Crate will launch with 10 teams initially, providing fans of the Boston Red Sox, Chicago Cubs, Detroit Tigers, Kansas City Royals, Los Angeles Dodgers, New York Mets, New York Yankees, San Francisco Giants, St. Louis Cardinals and Texas Rangers with exclusive apparel, collectibles, experiences and more every month. Sports Crate will roll out additional teams later this year.

The monthly subscription service will feature exclusive team-focused products and VIP one-of-a-kind experiences. The first Sports Crate will feature a “Bringing the Heat” theme, stocked accordingly with a highly collectible, exclusive action figure of the respective team’s starting pitcher, along with everything a fan needs to “bring it” on Opening Day.

Sports Crates are currently available on a first-come, first-serve basis and will be limited to ensure their collectability. For more information, please visit www.sportscrate.com or MLB.com. Fans can also visit the website to submit the team they’d like to see made available in the coming weeks and months.

Here is my unboxing of the first Red Sox Sports Crate.

adidas Debuts Special Edition Cleats in Honor of Memorial Day

adidas Baseball just showcased a very cool new cleat. These shoes were unveiled today and it is the special edition adizero Afterburner Memorial Day cleats to pay homage and in remembrance of all those who have served in our country’s armed forces.

Designed around a red silicone poppy flower with a ribbon that reads “Thank you,” the 2017 adizero Afterburner Memorial Day cleats feature a military-themed splinter camo, woven canvas upper. The red poppy, also called the remembrance poppy, is often used commemorate military personnel. Additional detailing includes a pull tab on the back of the cleats that reads “Forever Honor” to memorialize those who’ve served our country, along with the iconic adidas three stripes highlighted in metallic bronze.

The 2017 adizero Afterburner, the lightest cleat in the game, is engineered with a lightweight, seamless SPRINTSKIN upper with zoned support and a reinforced abrasion toecap for lateral movements and sprints between the bases. Sculpted to be aerodynamic and wrap around the foot to provide a sock-like feel, the new TECHFIT breathable, compression bootie allows for flexibility and movement through the ankle, while an articulated heel helps deliver a lockdown sensation that makes the cleat feel like an extension of the foot for multidirectional movement and control.

The U.S. military uniform inspired upper sits atop a full-length LITESTRIKE EVA midsole for increased cushioning and comfort. The Memorial Day cleats are powered by a matte khaki plate with PROTRAX cleat configuration that provides dynamic acceleration and traction.

The 2017 adizero Afterburner Memorial Day cleats will make their on-field debut on more than 100 #teamadidas baseball players this weekend and will be available starting today for $100 exclusively at adidas.com.

MTN DEW And Dale Jr Team Up For A Cool Looking Ride

Some cool news coming from the racing world. To celebrate America’s favorite summer holidays, Mtn Dew is teaming up with decade-long partner Dale Earnhardt Jr. for his final racing season to celebrate America and introduce a new flavor that is sure to be the go-to drink for any summer gathering: DEW-S-A.

To celebrate DEW fans’ flavor-mixing experiments on social media, DEW-S-A was created from a combination of three fan favorite flavors: Code Red, White Out and Voltage to make it a red, white and blue summer across America. What better way to promote this new product than with an infomercial starring “pitchman” Dale Jr.– and a fully functioning 1800 call-in number – 1-877-DEWSA-88 – for fans to purchase the product!

Coming up this weekend at Kansas Speedway on May 13, there will be a special Mtn Dew DEW-S-A paintout on Earnhardt’s No. 88 Chevrolet SS. Red, white and blue in-store displays across the country will feature the same bold star-spangled graphics, but will be easier for fans to see than the paintout on Earnhardt’s Hendrick Motorsports car as it zooms by at nearly 200 mph.

Budweiser Salutes Derek Jeter

Many Yankee fans are looking to go Sunday’s game in the Bronx as the Yankees retire Derek Jeter’s number. To celebrate and honor one of America’s most beloved baseball players, Budweiser, the official beer of MLB, created a tribute video in advance of Sunday’s ceremony to raise a cold one to Jeter’s iconic number.

The emotive video, titled “This Bud’s For 2,”portrays how New York City is forever changed because of Jeter’s commitment to the game, the city and its fans. The 2-minute long video takes baseball fans and New Yorkers alike on a journey to experience what the city would look like with the number two missing from iconic landmarks and back drops (think the clock on the Flatiron building, the 2 train, 2nd Avenue, etc.).

After Jeter watched the Bud video, he noted: “I’m honored MLB and Budweiser chose to celebrate my jersey retirement this way, and I’m really looking forward to being back at Yankee Stadium this weekend.”

Things Are Heating Up In The Dew NBA 3X

Sure the NBA Playoffs are still going on, but we all need more basketball in our life. Thankfully the NBA and Mountain Dew will tip off the second iteration of Dew NBA 3X – a national elite 3×3 basketball competition tour – on Saturday, May 13 in Chicago.  This year’s basketball competition tour will feature some of FIBA’s top 100 globally ranked players and make stops in six NBA markets throughout the summer – with the winning teams from each city qualifying for the 2018 USA Basketball 3×3 National Tournament.

The tour builds on the growing excitement for the 3×3 platform, which will soon be evaluated for inclusion in the next Summer Olympics.

Following Chicago, Dew NBA 3X will visit Miami (June), New York City (June), Washington D.C. (July), San Francisco (Aug.) and finally, Los Angeles (Sept.), where local market winners will compete in the tour’s championship rounds.

Jack Daniels Looks To Help Get An NBA Team In Lynchburg

While the NBA playoffs are going on some cities and towns hope and dream for an NBA franchise to settle in their town. Two requirements of hosting a successful sports franchise are room for an arena and a wildly passionate fan base. And the people of Lynchburg, Tennessee, home of Jack Daniel’s, believe they have those things and more. So they’d like to ask the NBA to bring a team to their great city. Or, town, rather.

In “Lynchburg Lights” – a new spot from Jack Daniel’s, Lynchburg puts that request to the NBA. Sure, Lynchburg only has 572 residents, but what they lack in size they make up for in heart. And while its residents admit their collective basketball skills could use some work, Lynchburg knows through and through what it takes to build and grow a franchise. Just look at what they’ve done with Jack Daniel’s.

The video highlights the unassuming town, workers at the distillery rolling a barrel of their prized product, and the actual residents of Lynchburg politely making their point to the NBA. The voiceover tees up Lynchburg’s dream to have their very own NBA team as a way to bring a little excitement to their corner of the world. A scale model of a basketball arena appears, and television sportscaster and former NBA all-star Bill Walton makes a cameo, clearly shocked by the idea. After all, Jack Daniel’s is the most exciting thing about Lynchburg, TN. For now.

Hennessy Helps Honor Serena Williams And More At Jesse Owens Gala

In case you missed it New York City was the host city to many great athletes last night. It was a who’s who of sports including the likes of Victor Cruz, Brandon Marshall, and more, attended the 2017 Jesse Owens International Athlete Trophy Gala in New York City, an annual recognition of sports legends who exemplify the ideals embodied by Olympian and humanitarian Jesse Owens: integrity, perseverance and service.

The prestigious celebration honored tennis legend Serena Williams and posthumously awarded Muhammad Ali for their achievements in sports and continuing the ideals of Jesse Owens himself.

NFL athlete and humanitarian Victor Cruz presented Ms. Williams with the Jesse Owens Athlete Trophy, given to the world’s best athlete as voted by a group of sports writers and experts from all over the world. Iconic filmmaker Spike Lee had the honor of presenting Muhammad Ali’s family with the Jesse Owens Global Peace Award in recognition of the boxing legend’s commitment to peace and justice outside the ring.

Crown Royal Gives Military Vet A Game To Remember

One of the reasons I like to support Crown Royal is that they take time to honor the men and women who have served or are currently serving in the United States military. To kick of National Military Appreciation Month, a Cleveland Military veteran was honored as part of Heroes Night thanks to Crown Royal last night. Officer Darron Lewis was treated to a VIP experience including watching the pre-game shoot around from the bench, receiving a signed jersey, meeting former Cleveland Star, Campy Russell, and enjoying specialty Crown Royal cocktails.

Officer Lewis lost part of his leg and shattered every bone in the other after he was struck with an IED while serving in Afghanistan in 2012. Lewis underwent extensive rehab and now resides in Cleveland and periodically practices with the Cleveland Wheelchair Cavaliers. His guest for the night was his brother who also serves in the United States military and recently returned from Japan.

DEW Helps You Taste The Thrill Of Victory

We are still have a lot of NBA Playoffs ahead of us. The games have been great and so is the soundtrack of these games.  Joey BadA$$, in collaboration with Mtn Dew, has just released the music video for the single “Victory,” a motivational track that features lyrical nods to basketball.  The video is set to celebrate this year’s NBA postseason and features premier current Team DEW NBA Stars such as Russell Westbrook, Devin Booker, CJ McCollum, Myles Turner and Emmanuel Mudiay.

The ‘Victory’ music video was shot during a live performance from Joey Bada$$ during All-Star 2017 at DEW’s Courtside HQ Event in New Orleans. The collaboration is the first project from the DEWxNBA Courtside Project, a unique collaboration by Mtn Dew that brings together NBA players and trendsetters across style, art and music.

The hit song, which currently appears as the background track on TNT’s NBA playoff telecasts first dropped in February for NBA All-Star.