Sports
Captain Morgan Takes The To The Pitch
After becoming an official partner of Major League Soccer (MLS) during the 2019 season, Captain Morgan is taking the pitch in 2020 with a lineup bolstered by new club partners Inter Miami CF, Los Angeles FC, Minnesota United and Nashville Soccer Club. These four new and exciting clubs join existing partners D.C. United, New York City FC, Philadelphia Union and Seattle Sounders FC. With these eight partners representing six playoff clubs from last season – including the 2019 MLS Cup champion – and two clubs making their MLS debut in 2020, there’s clearly more fun to be had with Captain Morgan this season.
Captain Morgan will have a presence at Inter Miami CF Stadium, Banc of California Stadium, Allianz Field and Nissan Stadium all season. Additionally, matches presented by Captain Morgan with fun events for attendees over 21 will take place with Minnesota United on April 4th, Los Angeles FC on September 20th and Nashville SC on September 26th and Inter Miami CF at a date to be announced. Limited edition Captain Morgan Original Spiced Rum bottles featuring each of the new club partners’ colors and crests will be available for purchase later this season – joining the limited-edition bottles of the four existing club partners.
“As we get ready to kick off our first full season with Major League Soccer, we can’t believe how fortunate we are to have a group of partner clubs like this,” said Christina Choi, DIAGEO Senior Vice President, Rum, Gin & Tequila. “Getting to know all of these passionate supporters across the country in 2019 was incredible, but we know we’ve only just started to scratch the surface in terms of what we can do together. We’re going to reach a whole new level of fun and fan engagement during the 2020 season.”
In its first year as the official spiced rum of MLS, Captain Morgan made it clear that it was here for the fans and had one goal in mind: more fun for fans. In addition to on-the-ground activations, social and TV content, the spiced rum brand gave out free tickets to fellow ‘Morgans’ over the age of 21 to matches like the 2019 All-Star Game and 2019 MLS Cup just for being named Morgan.
For more fun all season long, follow @CaptainMorganUSA on Instagram and @CaptainMorganUS on Twitter. Whether you’re supporting your club at the stadium, in the pub with friends or at home, always remember to pace yourself, and enjoy Captain Morgan Original Spiced Rum responsibly. Captain’s orders!
Feb 21st
Travis Kelce Gifts 2020 Champions Crown Royal XR Ahead of Victory Parade
The 2020 Champions have returned to Kansas City for their well-deserved victory parade today. In honor of their big win, tight end Travis Kelce generously gifted a bottle of Crown Royal XR Blended Canadian Whisky, the rarest whisky in the Crown Royal Extra Rare Whisky Series, with a custom embroidered bag to the entire 2020 squad.
“I literally love this team. I wanted to do something special to thank them for bringing the trophy home, which is why I gifted everyone a bottle of the extra rare Crown Royal XR to celebrate. We fought. Now it’s time to party,” - said Kelce
Feb 5th
Alex Morgan Teams Up With Powerade To Help Out Youth Soccer
Earlier this week USWNT co-captain Alex Morgan together with POWERADE and the U.S. Soccer Foundation, unveiled a new soccer field in Gardena, CA to give the next generation of footballers more access to the sport.
The soccer field comes after POWERADE, the official sports drink of the U.S. Women’s National Team announced its partnership with the U.S. Soccer Foundation, committing to building three mini-pitches in key markets throughout the U.S. Each will be located in the home markets and named after the brand’s Power Players – Alex Morgan (L.A.), Kelley O’Hara (Atlanta) and Crystal Dunn (New York).
Each field was designed to transform underutilized spaces into state-of-the-art soccer fields – providing teen players with nearly 2,000+ extra hours of playing time in safe spaces.
Nov 7th
Chris Long Surprises Eagles Fans
Former Eagles player, Chris Long surprises a bunch of Eagles fans when he showed up at a bar in Philly. Long stopped by a local Philly bar to ensure everyone stayed in the game with the Crown Royal Water Break – a movement dedicated to drinking responsibly and hydrating between cocktails.
During the game, Chris passed out waters to fans throughout the bar, enjoyed Crown Royal cocktails and encouraged everyone to stay hydrated and drink responsibly. Chris Long is such a great guy so I am not surprised he did this to Eagles fans.Check out the video here.
Oct 21st
Want To Play On The Frozen Tundra Of Lambeau Field
Today, the NFL announced the seventh #NFL100 Experiences of a Lifetime contest— “Turkey Bowl” – where one lucky fan and ten of their friends/family will have the chance to host the Turkey Bowl game of their dreams in one of the most iconic and historic stadiums in the NFL—Lambeau Field. The winner and their Turkey Bowl squad will also have a chance to meet Hall of Famer and Packers legend Brett Favre. Start practicing your Lambeau Leap!
The centennial season pays tribute to the generations of fans, players and communities that built the league with a series of #NFL100 experiences throughout the year. The contest is live through October 22 (11:59 p.m. ET) – we’d love your help getting the word out for this exciting NFL100 experience that celebrates football and Thanksgiving traditions.
Oct 7th
Captain Morgan Finds A First Mate In The MLS
Continuing what has already been a huge summer for soccer, Captain Morgan announces that it’s signed with Major League Soccer (MLS) to become the league’s official spiced rum and exclusive spirits partner through 2022. The Captain’s message to soccer fans is clear: there’s more fun to be had. The new deal names Captain Morgan as an official sponsor of MLS All-Star – taking place in just a few weeks in Orlando – Campeones Cup (August 14) and MLS Cup (November 10).
The rum brand also becomes an official sponsor of the following clubs: Chicago Fire Soccer Club, D.C. United, New York City FC, Philadelphia Union and Seattle Sounders FC. With Captain Morgan as a fellow supporter, fans of these five teams can expect even more fun during the season. Additionally, fans of legal drinking age will soon be able to purchase custom labeled bottles of Captain Morgan Original Spiced Rum featuring official team colors and crests to be enjoyed responsibly with their fellow supporters.
“From New York to Seattle to Los Angeles, everything about Major League Soccer, its intensely passionate fanbase, the atmosphere at each match, and the exciting growth of the sport in the U.S. mirrors the energy that Captain Morgan stands for,” said Christina Choi, DIAGEO Senior Vice President, Rum, Gin & Tequila. “Our goal is to reward that dedicated fanbase, and the crews that get together to support their clubs each and every week, with the fun only Captain can bring because we know there is more fun to be had. We’ll kick off the fun later this month when we’re on the ground at All-Star Week in Orlando, and we can’t wait to see the fan fervor firsthand.”
“We are pleased to welcome Captain Morgan to our roster of partners,” said Carter Ladd, Major League Soccer SVP of Business Development. “Captain Morgan believes in the future of MLS and is committed to joining us in our ongoing efforts to elevate soccer’s popularity to even higher levels in North America. We look forward to working with Captain Morgan to authentically engage fans in fun and innovative ways for many years to come.”
Jul 9th
Budweiser Will Keep On Supporting The National Women’s Soccer League
As the official beer of the U.S. Women’s National Team Budweiser is making a pledge to continue supporting women’s soccer – not just every four years, but on a year-round basis.
Women’s soccer is never bigger than during the World Cup, with sponsors clamoring to support the stars of the game. But when these women get home, they play for half-empty stadiums and hardly any sponsors. Budweiser wants to change that. That’s why this year, the end of the World Cup marks a new beginning – Budweiser is proud to become the first-ever beer sponsor of National Women’s Soccer League.
Budweiser’s multi-year partnership with the NWSL is designed to support the players, the fans and the sport. The deal makes Budweiser one of the biggest sponsors of the NWSL, with naming rights to the playoffs, the championship, the MVP trophy, and a newly created “Most Valuable Supporter” award for the league’s biggest fan. Budweiser will activate the sponsorship locally, with support of the teams and stadiums. And Budweiser’s commitment won’t stop at the end of the NWSL season. An innovative off-season program will give NWSL players immersive training in the business side of sports from Budweiser executives.
In celebration of the partnership, Budweiser released an anthem video titled – “We Won’t Stop Watching” – that aims to inspire fans and brands to support the sport when the stars come home. The film features soccer legend, Brandi Chastain speaking over real scenes of U.S. Women’s National Team stars competing in empty American stadiums. Debuting moments before the World Cup Final yesterday, the film asks a provocative question: “The world will watch them play today. Who will watch them play tomorrow?” Chastain’s voiceover goes on to celebrate the stars and supporters of women’s soccer while announcing that Budweiser won’t stop supporting the sport when the World Cup ends.
Jul 8th
Want Travis Kelce In Your Wedding Party?
Last week the NFL announced the winner of the first experience –“Tickets for 100 Years” – awarding super fan Gregory Hampton season tickets to Giants games for 100 years on stage at the NFL Draft. Shortly after, the NFL has announced the next #NFL100 Experience of a Lifetime— ‘Travis Kelce in your wedding party.”
“Travis Kelce in Your Wedding Party” will give one lucky couple a chance to “draft” the fun Kansas Chiefs City tight end to join their wedding party this summer. Fans can see how Kelce is “preparing” for the big day here. The contest closes on May 3 – we’d love your help getting word out and helping Kelce be MVP of someone’s wedding soon! To enter the contest CLICK HERE!
May 1st
This Bud Is For Dwyane Wade
Today, Budweiser is unveiling a tribute film, “This Bud’s for 3,” honoring Dwyane Wade’s upcoming retirement, celebrating not only his incredible athletic achievements but most importantly his impact and legacy off the court.
The film takes Dwyane’s season-long jersey swap ritual to the next level as he comes face-to-face with some of the fans he’s impacted the most throughout his career – each ready with their own “jersey” to swap with him.
“Throughout the year, I’ve had the opportunity to reflect on my basketball career and thank so many teammates, coaches and mentors who have impacted me on the court. Thanks to Budweiser for reminding me that my connection to people is bigger than basketball. While my basketball career is coming to a close in the coming days, my relationship with my fans will only continue to grow.” said Dwyane Wade
To watch the video: CLICK HERE!
Apr 9th
To The Winner Goes The Spoils With Rings And Bourbon
Atlanta United FC has been continuing their celebrations on the heels of the MLS Cup Championship victory and preparing for their next regular season match on Sunday. After practice, the team was recognized in a special ring ceremony where President Darren Eales presented their championship rings and gifted custom engraved bottles of Bulleit Bourbon to the entire squad.
The award-winning frontier whiskey was engraved with the Atlanta United logo and personalized with the players’ name, number and position to recognize their contribution to the team’s MLS Cup victory. TeammatesMichael Parkhurst, Josef Martínez, Brad Guzan and Héctor Villalbawere among the players and staff who were recognized for the winning season.
Mar 19th