Cars

Have You Heard About The Petextrians

You might ask yourself what the heck is a Petextrians. Well that is a person who is texting or taking a selfie or using the ol Snapchat while walking and not paying attention to their surroundings. That makes it tough for drivers. Thankfully Ford has helped us out with this new phenomenon.

Pre-Collision Assist with Pedestrian Detection is designed to reduce the severity of and, in some cases, even eliminate frontal collisions involving pedestrians to help bring even more peace of mind to your driving experience.

Driver-assist features are supplemental and do not replace the driver’s attention, judgment and the need to control the vehicle. While Pre-collision Assist with Pedestrian Detection may be especially helpful in unexpected situations, it does not replace the driver and has limitations, including nighttime, low and harsh lighting conditions, vehicles moving in a different direction and certain weather conditions.

Check out how it works below.

Move Over Food Trucks There Is A New Game In Town

Remember when some people thought a power lunch was when you worked out on your lunch break during the work week? Well Ford and Reebok has taken this power lunch to a new level. Food trucks are old news – this fall, it’s all about the #FitTruck.

Starting tomorrow, the first-ever FitTruck, powered by Ford and Reebok, is hitting the road for a pumped-up fitness tour spanning more than 2,000 miles during seven weeks. The truck will pop up in locations across the eastern U.S., tapping Reebok’s world-class instructor network to take fitness beyond the gym with the help of the exceptionally customizable Ford Transit.

FitTruck Cities & Dates:

•Oct 20-21: Boston, MA

•Oct 24-30: New York, NY to Washington, D.C.

•Oct 30: Nov. 6: Virginia Beach, VA

•Nov 8: Raleigh, NC

•Nov 12: Charlotte, NC

•Nov 26-Dec 2: Columbus, OH

Ford Releases Details On The 2017 F-150 Raptor

Earlier this week Ford released some of the much desired info on the 2017 F-150 Raptor. Those who love Ford trucks have been waiting for the news! The F-150 Raptor is equipped with the all-new 3.5-liter twin-turbo high-output EcoBoost engine, the Raptor churns out 510 lb.-ft. of torque and 450 horsepower across a wide power band.

All-New Ford F-150 Raptor Draws a Line in the Sand with 450 Horsepower, 510 lb.-ft. of Torque, Improved Fuel Economy. The F-150 Raptor combines more power and torque with a 500-pound weight reduction and advanced powertrain control technology to deliver the ultimate high-performance off-road pickup. The second-generation 3.5-liter high-output EcoBoost engine produces 450 horsepower and 510 lb. ft. of torque, plus a 23 percent improvement in EPA-estimated combined fuel economy. It has an advanced 10-speed transmission enables Raptor customers to enjoy exhilarating performance and efficiency both on- and off-road.

Ford Is Finding Trends For The Future

Earlier this week I was in Detroit, Michigan to be part of the #FordTrends media trip from Ford Motor Company. I have been on media trips before for car companies, but this one was different. We did get a chance to test the cars and trucks, but the first day we explored a variety of topics. Most of those topics really didn’t involve the automotive industry, but how Ford was looking to reduce their carbon footprint and how technology is driving them to create new innovations in their product line. There were a lot of great questions asked. It started up an intriguing dialogue that I am still thinking about.

All of these different topics and conversations were looking to what the future might hold. It wasn’t just about the automotive industry, but how the world will look in a few years. There might be some naysayers, but Ford is trying to use recycled products in their cars and trucks to reduce the need for new materials to be created for their product line.

Ford uses recycled cotton, soy, wheat and plastics in the construction of their new vehicles. Ford uses soy-based polyurethane foam on every vehicle built in North America, reducing petroleum production by more than 5 million pounds and carbon dioxide emissions by more than 20 million pounds annually. Ford is the only automaker to use REPREVE –an innovative, recycled fiber made from plastic bottles – in its vehicles, including the all-new F-150. By using this recycled material, Ford will have diverted more than 11 million plastic bottles from landfills in 2015 alone. Ford was able to use Coca-Cola’s PlantBottle material to produce the first-ever fiber that can be woven into durable, automotive-grade PET.

There were also discussions about ride sharing vehicles and autonomous vehicles. Ford CEO Mark Fields said that there should be self-driving cars on the road by the year 2021 in large cities used in ride sharing programs. There were even talks on car sharing and flexible use and ownership. This isn’t going to be a change over night, but Ford is looking at the way millennials are looking at the world. They are not looking to consume products, but experiences. This will dramatically change the retail world for all industries.

The next day we had Andy Serwer from Yahoo Finance talk with Bill Ford about his take on what to expect from Ford in the near future. Bill agreed with his CEO that we will see autonomous cars on the road in a few years, but people will still want to drive cars.

After the closing remarks with Bill and Andy we were able to test out some of the 2017 vehicles out on the test track. Since I haven’t driven a truck in a long time I wanted to make sure I had time with the F-150. As soon as I got into the 2017 model my perceptions of a truck were completely off. There was a ton of room for the front passengers as well as the back passengers. The handling on the F-150 wasn’t bulky or clunky. The acceleration was beyond amazing. I didn’t know a truck could move so quickly from idle to drive. So not only was I taken back from the first day of talks and discussions on how Ford was looking to reduce their carbon footprint, but now all of my preconceptions of Ford trucks were thrown out the window.

My trip to Detroit was outstanding all the way around. I got to see how Ford was looking to make quality vehicles that were fun to drive, but was also making sure that they were taking care of our planet. I was part of discussions on how we all can look to the future and use the science and technology to not only make amazing products, but create them in a smart way.

If you are curious about what Ford is doing you can go to their website or follow along on social media by using the #FordTrends hashtag. I am looking forward to what Ford will have in store for us in the near future!

Ford And B&O PLAY Team Up To Create A Dynamic Sound

This week I am in Detroit to check out some new innovation from Ford. I have seen a lot new tech and design added to the Ford cars and trucks we all know and love. While I am here I heard that  new car buyers say audio brands are influencing their opinions of vehicles, Ford and HARMAN are teaming up to revolutionize in-vehicle experiences through the introduction of all-new B&O PLAY audio systems in Ford vehicles worldwide.

“Customers tell us they value consistent, high-quality audio experiences, and our collaboration with HARMAN is helping provide that,” said Raj Nair, Ford‘s executive vice president, product development and chief technical officer. “This is just one of the ways we are creating richer, more engaging in-vehicle experiences for customers.”

A recent Ipsos 2016 Automotive Audio Branding study, shows roughly one-third of new car buyers say that the audio brand in their next vehicle would have a significant impact on their purchase consideration. B&O PLAY products reimagine more than 90 years of audio heritage, with natural materials, distinctive design and high-quality audio for seamlessly integrated experiences, whether a listener is in their home, on the go, or soon, in their car. Ford announced the exclusive collaboration with HARMAN during the automaker’s annual Further with Ford trend conference. B&O PLAY debuts in Ford vehicles globally starting next year.

For further information regarding B&O PLAY and Ford, visit www.beoplay.com/Ford

Ford Has Football Fans Covered

We are just one day away from another NFL season! I can’t wait and neither can Ford! To celebrate being the official Truck of the NFL, Ford Motor Company is announcing a series of exclusive offerings for only the toughest of players and fans to get involved all season long. But what’s kick-off without a hardcore tailgate experience, right?

Ford  partnered with celebrity chef and “King of Burgers” Josh Capon to create exclusive tailgate recipes with the power to tackle even the toughest appetite —  including the F250 Double Short Rib BBQ Burger stacked with double short rib patties, a layer of pulled braised short rib, fried onions, BBQ sauce and aged cheddar.

Ford and Uber are reinventing the tailgate. Today, fans can experience the first-ever ‘Tailgate On-Demand’ experience in NYC. Anyone in Manhattan (below 95th street) can enter the code ‘FORDTOUGH’ into their Uber app, and on Sept 7th between 11 and 6pm they can request the “Tailgate” option in their app for the change to be connected with a Ford Tough Tailgate vehicle. Those lucky users who are connected will receive 2 tickets to a local NFL game this season, a $100 gift card for NFL merchandise, and a mouthwatering tailgate feast made by celebrity chef, Josh Capon.

Ford is working with the NFL to celebrate the unheralded tough guys of the offensive line. To celebrate, every week Ford will highlight the Offensive Line who best exhibits toughness, smarts and capability, as measured by performance in the prior week’s game. Winners will be announced on Tuesday afternoons on NFL.com/Ford.

You can enter for a chance to win a pair of tickets to Super Bowl LI, plus an all-new NFL-themed 2017 F-15; apply online at NFL.com/Ford.

Ford Has Good News For GT Fans

For those of you who love the Ford GT you can smile a bit bigger today! Ford Motor Car Company plans to build the carbon fiber supercar for four production years, up from the previously announced 2-year-run.  The move comes on the heels of letters sent to potential customers notifying them of their application status. 6,500 people applied for the chance to own one of the 500 Ford GTs – Ford will only produce 250 of them a year. The third year of production will support those who were wait-listed. Previously deferred applicants and those who missed the initial application window will be served by production year four. The next application window opens in early 2018. Those who already applied will only need to update their request.

“While we can’t build enough Ford GTs for everyone who has applied, we are going to produce additional vehicles in an effort to satisfy more of our most loyal Ford ambassadors,” says Dave Pericak, global director, Ford Performance. “We want to keep Ford GT exclusive, but at the same time we know how vital this customer is to our brand.”

Year three of production will support applicants who were placed on the wait list; previously deferred applicants and those who missed the initial application window will be served by production year four. The application process for fourth-year production will reopen in early 2018. Those who already applied to own the car will only need to update their request.

Roger Federer Takes Us Through The History Of Tennis

Even though Roger Federer is not going to be competing in any matches for 2016, he is still on the court. Well sort of. One of the greatest tennis athletes of all-time will be on the court for an new ad that will be played during the US Open later this month. The video from Mercedes-Benz features Roger Federer, Rod Laver and Bill Macatee, celebrating iconic eras of tennis excellence: Roger Federer and the SL. Timeless Legends.

Federer is a true brand ambassador for MBUSA, using earnings from his first-ever tournament victory to buy himself a new Mercedes-Benz vehicle. This new “Timeless Legends” video campaign celebrates Roger as one of the best performers in the history of the sport with imagery of the 2017 Mercedes-Benz SL convertible.