Cars

Lincoln Looks To Pick You Up

Lincoln just added something very cool to their car buying experience. Today Lincoln announced their new Pickup and Delivery Service across all 2017 nameplates starting with the all-new Lincoln Continental. The exclusive standard service builds on the brand’s commitment to providing a human, warm and personal experience at all Lincoln dealerships.

Lincoln Service Valet will pick up a client’s vehicle at an agreed location and, provide a complimentary Lincoln loaner vehicle, and then take the client’s vehicle to the dealership for service. Once complete, clients can arrange for their washed and serviced vehicle to be returned to them at the location of their choice.

“Lincoln Pickup and Delivery service revolves around complementing our luxury vehicles with outstanding luxury experiences,” says Andrew Frick, Lincoln North American director of sales and services. “This kind of Quiet Luxury provides an exclusive and personally crafted service experience that enhances their lifestyle and saves them what is a true luxury item – their time.”

This exclusive Pickup and Delivery marks another milestone in Lincoln Motor Company commitment to merge great products, an outstanding experience and impeccable service – part of its original 2012 business plan. Since Lincoln began this journey, it has delivered four all-new products in four years, established a dealer network in China, built brand awareness, and increased volume for the brand and Lincoln products.

As part of Lincoln’s ongoing client experience efforts, these successful programs have already been implemented:

Lincoln Concierge: A trusted personal advisor – like the most attuned hotel concierge – assists clients 24/7 online at www.lincoln.com. While other luxury brands offer similar services, only Lincoln provides clients with an opportunity for video chat with a live person.

Black Label: Started in 2015, the number of participating dealers has increased to more than 90 committed locations. Black Label provides personalized shopping with dedicated personnel in the showroom, online, or in locations convenient to clients. Specially trained Black Label experience liaisons meet prospective clients at their home, office, or anywhere within 30 miles of the showroom to begin the experience. Acting as a personal shopping assistant, the liaison helps clients identify their ideal vehicle by sharing paint and wood trim samples, as well as material swatches. Lincoln Black Label owners enjoy special privileges – ranging from extended premium service and maintenance coverage on wear items to Culinary Collection membership that provides access to a curated list of restaurants from coast to coast.

Date Night: This extended test drive allows qualified buyers the chance to experience a Lincoln vehicle for up to 48 hours. In 2015, Date Night resulted in more than 11,000 sessions at select dealers, prompting nearly an 11 percent increase in Lincoln purchases. The program attracted nearly 70 percent of clients who had been with other luxury nameplates.

Lincoln Institute: Training for key client-facing individuals is provided through Lincoln Institute. The program, which combines all of the brand’s training efforts under one umbrella, has been expanded to include all Lincoln dealers. Lincoln Institute includes not only hospitality training, but an all-new series of workshops that provide participants with tools to help local teams develop and execute processes consistently for luxury clients.

Pickup and Delivery is an important milestone in Lincoln’s commitment to providing personal client services to match its unique luxury products, coming at the perfect time as Lincoln prepares to launch the much-anticipated 2017 Lincoln Continental.

The all-new Lincoln Continental returns as the brand flagship this fall, offering first-class travel for clients in America and China through warm, human touches and a contemporary design. The full-size sedan is designed to appeal to culturally progressive clients who define luxury on their own terms – craving superior quality, craftsmanship and safety.

Ford Celebrates The Le Mans Winners From The Past

If you already loved the 2017 Ford GT you will get even more excited when you see the latest edition. Ford recently announced that the all-new 2017 Ford GT will be available in a limited edition Heritage edition, honoring the GT40 Mark II driving at Le Mans in 1966 – part of the historic 1-2-3 Ford GT sweep.

The Ford GT ’66 Heritage Edition features a Shadow Black exterior in either gloss or matte finish with silver stripes and exposed carbon fiber package. The car sports Frozen White #2 hood and door graphics, and 20-inch one-piece forged aluminum wheels in a gold stain clear coat with black lug nuts. All-New 2017 Ford GT ’66 Heritage Edition Pays Homage to Historic Livery on 1966 Le Mans Winner.

This edition will have the  unique black and silver-stripe livery celebrates 1966 Le Mans-winning GT40 Mark II race car driven by Bruce McLaren and Chris Amon. The Ford GT ’66 Heritage Edition honors the historic No. 2 race car limited to 2017 model year only and features exclusive race-number graphics, and unique interior colors, materials and appointments.