Cars

Ford And B&O PLAY Team Up To Create A Dynamic Sound

This week I am in Detroit to check out some new innovation from Ford. I have seen a lot new tech and design added to the Ford cars and trucks we all know and love. While I am here I heard that  new car buyers say audio brands are influencing their opinions of vehicles, Ford and HARMAN are teaming up to revolutionize in-vehicle experiences through the introduction of all-new B&O PLAY audio systems in Ford vehicles worldwide.

“Customers tell us they value consistent, high-quality audio experiences, and our collaboration with HARMAN is helping provide that,” said Raj Nair, Ford‘s executive vice president, product development and chief technical officer. “This is just one of the ways we are creating richer, more engaging in-vehicle experiences for customers.”

A recent Ipsos 2016 Automotive Audio Branding study, shows roughly one-third of new car buyers say that the audio brand in their next vehicle would have a significant impact on their purchase consideration. B&O PLAY products reimagine more than 90 years of audio heritage, with natural materials, distinctive design and high-quality audio for seamlessly integrated experiences, whether a listener is in their home, on the go, or soon, in their car. Ford announced the exclusive collaboration with HARMAN during the automaker’s annual Further with Ford trend conference. B&O PLAY debuts in Ford vehicles globally starting next year.

For further information regarding B&O PLAY and Ford, visit www.beoplay.com/Ford

Ford Has Football Fans Covered

We are just one day away from another NFL season! I can’t wait and neither can Ford! To celebrate being the official Truck of the NFL, Ford Motor Company is announcing a series of exclusive offerings for only the toughest of players and fans to get involved all season long. But what’s kick-off without a hardcore tailgate experience, right?

Ford  partnered with celebrity chef and “King of Burgers” Josh Capon to create exclusive tailgate recipes with the power to tackle even the toughest appetite —  including the F250 Double Short Rib BBQ Burger stacked with double short rib patties, a layer of pulled braised short rib, fried onions, BBQ sauce and aged cheddar.

Ford and Uber are reinventing the tailgate. Today, fans can experience the first-ever ‘Tailgate On-Demand’ experience in NYC. Anyone in Manhattan (below 95th street) can enter the code ‘FORDTOUGH’ into their Uber app, and on Sept 7th between 11 and 6pm they can request the “Tailgate” option in their app for the change to be connected with a Ford Tough Tailgate vehicle. Those lucky users who are connected will receive 2 tickets to a local NFL game this season, a $100 gift card for NFL merchandise, and a mouthwatering tailgate feast made by celebrity chef, Josh Capon.

Ford is working with the NFL to celebrate the unheralded tough guys of the offensive line. To celebrate, every week Ford will highlight the Offensive Line who best exhibits toughness, smarts and capability, as measured by performance in the prior week’s game. Winners will be announced on Tuesday afternoons on NFL.com/Ford.

You can enter for a chance to win a pair of tickets to Super Bowl LI, plus an all-new NFL-themed 2017 F-15; apply online at NFL.com/Ford.

Ford Has Good News For GT Fans

For those of you who love the Ford GT you can smile a bit bigger today! Ford Motor Car Company plans to build the carbon fiber supercar for four production years, up from the previously announced 2-year-run.  The move comes on the heels of letters sent to potential customers notifying them of their application status. 6,500 people applied for the chance to own one of the 500 Ford GTs – Ford will only produce 250 of them a year. The third year of production will support those who were wait-listed. Previously deferred applicants and those who missed the initial application window will be served by production year four. The next application window opens in early 2018. Those who already applied will only need to update their request.

“While we can’t build enough Ford GTs for everyone who has applied, we are going to produce additional vehicles in an effort to satisfy more of our most loyal Ford ambassadors,” says Dave Pericak, global director, Ford Performance. “We want to keep Ford GT exclusive, but at the same time we know how vital this customer is to our brand.”

Year three of production will support applicants who were placed on the wait list; previously deferred applicants and those who missed the initial application window will be served by production year four. The application process for fourth-year production will reopen in early 2018. Those who already applied to own the car will only need to update their request.

Roger Federer Takes Us Through The History Of Tennis

Even though Roger Federer is not going to be competing in any matches for 2016, he is still on the court. Well sort of. One of the greatest tennis athletes of all-time will be on the court for an new ad that will be played during the US Open later this month. The video from Mercedes-Benz features Roger Federer, Rod Laver and Bill Macatee, celebrating iconic eras of tennis excellence: Roger Federer and the SL. Timeless Legends.

Federer is a true brand ambassador for MBUSA, using earnings from his first-ever tournament victory to buy himself a new Mercedes-Benz vehicle. This new “Timeless Legends” video campaign celebrates Roger as one of the best performers in the history of the sport with imagery of the 2017 Mercedes-Benz SL convertible.

The Ford GT Gets A Breath Of Fresh Air

The Ford GT has been going through some serious testing. Ford is not messing around when it comes to design and development for the GT. The all new Ford GT is expected to go on sale before the end of this year. An innovation showcase in efficient EcoBoost engines, lightweighting and aerodynamics, the Ford GT is a study in functional design and active airflow management.

Ford engineering supervisor Nick Terzes takes us behind the scenes at Wind Tunnel 8 in Allen Park, Michigan, where a Ford GT pre-production verification prototype undergoes wind tunnel testing. The footage is of just one of multiple sessions to prove out the extensive computer aided aerodynamic models with physical wind tunnel data, at airspeeds approaching 125 mph (200 km/h).

Part of working on a program with compressed timing, Terzes and the Ford GT engineering team were in the Allen Park facility in the early a.m. hours of a Monday, demonstrating the non-stop nature of vehicle development. “Being the GT program,” Terzes said, “we effectively test 24/7.”

Mercedes-Benz Brings Sports And Entertainment Together

The stars from the entertainment world and sports world were out in full force earlier this week. Mercedes-Benz and Variety Magazine brought them all together for a star studded night. Variety’s Sports Entertainment Summit showcased some of the most noteworthy voices in sports and media in Los Angeles for a full-day of discussions about the state of the industry. The event included keynote speeches from Kobe Bryant and Dwyane Wade, as well as appearances from Jamie Foxx, Hannah Storm, and many more.

As a presenting sponsor, Mercedes-Benz displayed a new 2017 S-Class Cabriolet outside the Vibiana in Los Angeles for athletes and celebrities to check out upon arrival.

Mercedes-Benz Style Introduces The Garia Golf Car

Mercedes-Benz has always been a fan of golf. Whether they are sponsoring athletes or tournaments Mercedes-Benz is present on the golf course. Now they introduce the Garia Golf Car. This new car transfers the unmistakable Mercedes-Benz automobile design to a premium-class golf cart. The show car is the result of a partnership between Mercedes-Benz designers, Daimler’s Think & Act Tank Business Innovation and the well-known golf cart manufacturer Garia.

The Garia Golf Car has integrated onboard touchpad that displays several car functions, as well as the layout of the golf course, current position and an electronic score card. There is a built in refrigerator under the bench seat and a storage tray under the dashboard to hold a row of golf balls at one time.

The hands-free system with Bluetooth connection and hi-fi speakers integrated into the rear roof frame, allowing music from any smartphone make all those who love tech and gadgets swoon. It has a range of up to 50 miles with a top speed of 19 mph and uses LED technology in headlamps, ensuring good visibility in any weather conditions. So who is ready to test it out on the course?

Find Your Own Road In The 2017 Nissan Pathfinder

If you are in the market for a new SUV you got to look at the all-new 2017 Nissan Pathfinder. The 2017 Pathfinder takes performance and style to a higher level with an aggressive new exterior look, increased power, and enhanced safety and technology.

The reborn Pathfinder has bold new styling that evokes a stronger sense of adventure, character and presence in one of Nissan’s best known nameplates. The refreshed exterior reflects Nissans latest signature design elements, including the new “V-Motion” grille and boomerang-shaped headlights with LED daytime running lights. Additionally, the 2017 Pathfinder features a new hood, front bumper, fog lights, and aerodynamic optimization efforts.

The roomy, refined interior will have a number of updates focusing on convenience and connectivity. The biggest change is the adoption of new-generation information technology, including improved Advanced Drive-Assist Display, voice recognition, and NissanConnect Services. Furthermore, the 2017 Pathfinder steps up its adventure credentials with a 3.5-liter V6 engine, allowing for more power, torque and towing capacity.