Art Eddy III

As fans prepare for the highly anticipated return of Game of Thrones, Brewery Ommegang and HBO Licensing & Retail are pleased to announce For The Throne, the latest beer in their multi-year, multi-beer partnership. For The Throne launches nationwide at the beginning of April, just in time for the realm to reach a fever pitch when the show returns on Sunday, April 14.

“Winter is here, the wall has fallen, and the final battle for Westeros is underway. With this offering, we have bent the traditional boundaries of beer-making, co-fermenting traditional ingredients with juices normally destined for fine wines, going to great lengths to create a truly unique, special beer,” says Brewery Ommegang president Doug Campbell. “This style of beer, often called a ‘oenobeer,’ is a rapidly expanding area of study for us. For The Throne is our first of co-fermentation beer of 2019, and the only one we’ve launched under the Game of Thrones banner.”

“In the course of planning out the next beer in our amazing collaborative partnership with Brewery Ommegang we asked the brewers ‘What would Ommegang do for the throne?’” said Jeff Peters, Vice President of Licensing and Retail at HBO. “Their answer was to brew this exciting and innovative co-fermented beer so that our fans can raise a toast to the culmination of their beloved series this spring. Every bottle, every pour, every toast, every sip… For The Throne!”

Delicate yet complex, For The Throne is a tribute to those who aspire to be the final occupant of the Iron Throne. This 9.5% ABV strong golden ale is co-fermented with pinot grigio and viognier grape juices and then bottle conditioned with Champagne yeast to create an ale fit for royalty.

For the Throne pours a striking golden copper with a fluffy white head. Aromas of honeysuckle and toasted grain mingle with notes of pear and apricot. Flavors of sweet malt and honeydew lead to a quaffable body that belies the elevated alcohol. The finish is clean and dry, with vibrant effervescence.

For The Throne is brewed with pilsner and carapils malts, dextrose, and pinot grigio and viognier grape juices, and hopped with Bravo and Saaz varietals. Ommegang’s house yeast is used in primary fermentation and Champagne yeast in bottle conditioning.

A welcome addition to any feast, pair this versatile beer with all manner of cheeses, whole roasted poultry and smoked fish, and for dessert, macerated berries and fresh whipped cream. Available on draft and in wrapped 750ml bottles with gold artwork, For The Throne will be sold throughout Ommegang’s distribution network beginning in early April.

A Game of Thrones tour comprising the breathtaking imagery, captivating sets, original props and costumes, and other behind-the-scenes items from the hit HBO series Game of Thrones, will drop fans in the very heart of the Seven Kingdoms. Guests will be treated to an up-close and personal look at a wide selection of items pulled straight from the screen and have the opportunity to walk through authentic set pieces from some of the show’s most iconic scenes. In collaboration with HBO Licensing & Retail, Linen Mill Studios are designing and building the new 110,000-square-foot interactive experience and will open its gates for visitors in Spring 2020. It is the first in a series of Game of Thrones Legacy projects announced by HBO last year.

Located within Linen Mill Studios in Banbridge, Northern Ireland—the original filming location used for many iconic scenes throughout the run of the series—the tour will bring visitors face-to-face with original set pieces, costumes, props, and weapons used to create the worlds of Westeros and Essos. Featuring a compelling mix of behind-the-scenes insights, interactive elements, and expansive, fully dressed sets, visitors will wander in the very footsteps of Westeros’s most prominent residents, re-living key moments from the series and standing right where they took place.

In anticipation of the tour’s opening in Spring 2020, a world-class creative team are working closely with Linen Mill Studios and HBO to bring the dynamic environments of both Westeros and Essos to life in a new format. The deeply immersive and sensory experience will evoke the show’s magnificence from King’s Landing, Winterfell, Dragonstone, The Wall and the lands beyond, to kingdoms across the Narrow Sea likeMereen and Braavos. The Game of Thrones Studio Tour will allow fans from around the world to experience the craftsmanship and artistry of the Game of Thrones production team as part of the largest authentic public display of Game Of Thrones artifacts in the world.

The Studio Tour will also feature a first-of-its-kind collection of informative displays highlighting the production spaces and the craftsmanship and artistry of the creative teams who brought the epic series to life.  Information about Production Design and the Art Department workshops will enhance the visitor experience along with an interactive Costume Department station, displays about the Make-up and Prosthetics Shop, The Armoury, and others.

“It is our sincere pleasure to announce the first attraction from the Game of Thrones Legacy project in Northern Ireland.  Some of the most iconic scenes from Game of Thrones were filmed at Linen Mill Studios and our fans will soon have an opportunity to visit and see the work of the show’s incredible crew in the museum setting it deserves,” said Jeff Peters, vice president, licensing & retail, HBO.