Posts tagged Reebok
Reebok Classic Drops The Ventilator OG on Saturday, January 17th
In 1990, Reebok released one of their most timeless running designs: the Ventilator. Incorporating Hexalite technology into the shoe to provide greater comfort and better shock absorption it was the perfect shoe for the faster, lighter runner. The durable lugged outsole was designed to give sure-footed traction for both on and off-road running. The visible archbridge in the middle of the shoe was perfectly placed to offer optimum motion control. And the name Ventilator? That came from the ventilated side panels that allowed cooling and breathability. The shoe was ahead of its time. 
Twenty-five years later the shoe is a classic. Still as light as it ever was but now worn for street fashion instead of road running. As Reebok celebrates 25 years of the Ventilator in 2015, three of the original colorways return in their true form; stitch for stitch and perfectly color matched for authenticity. Reebok’s newest member, Kendrick Lamar, has been seen rocking this authentic Reebok shoe. Once again, Reebok goes back to its heritage and reintroduces a timeless Classic.
To help reintroduce these classic trainers, Reebok asked renowned photographer, Jonathan Mannion, to capture what he saw as the essence of the Ventilator via product photography.
Quote from Jonathan Mannion:
“When asked by Reebok to creatively interpret and photograph the shoe, I was presented with a unique challenge; with a shoe that has so many intriguing design elements, what element best defines the entire shoe? Ultimately, I focused on the shoe’s most unique element, the mesh ventilation. My approach to shooting was much like I’d approach shooting a car; focusing on the silhouette of the object and the way the design interacted with air. By accentuating the mesh through light, I hoped to achieve an iconic picture that honored the timelessness of the shoe.
Incorporating the Starcrest logo from the tongue label was also at the forefront of the project for me. Drawing inspiration from its shape, I decided to recreate the logo using the actual shoes. As Reebok celebrates 25 years of the Ventilator, focusing on the Starcrest was a way to honor Reebok’s iconic logo while referencing its storied history in running.”
The first style from the Ventilator OG pack in chalk/grey/green will launch on Saturday, January 17th for $109.99 at retailers including Reebok.com, Sneaker Politics, Bait, Packer Shoes, Major and Wish.
Jan 7th
Reebok Classics Pump Question, Dropping Tomorrow, 12/24
To help celebrate the 25th Anniversary of The Pump technology we combined our Pump custom fit technology with some of the most iconic shoes in Reebok’s basketball history. The first launch of the four-shoe “Pump It Up” pack, The Pump Question takes inspiration from the Pump Omni Lite that was made famous in 1991 by Dee Brown’s no look dunk and fuses it with basketball legend Allen Iverson’s signature shoe, the Question.
On December 24th you will have the opportunity to pick up a pair of this limited edition Pump Question at Jimmy Jazz, Shiekh Shoes, DTLR or Reebok.com for $174.99.
Dec 23rd
Reebok Finds A New Voice With Kendrick Lamar
The brand committed to continuously pushing boundaries through partnerships with some of the biggest names in the industry, Reebok takes the fusion of music and footwear to a whole new level with Kendrick Lamar. Together, Reebok and one of the most prolific artists in music today, will inspire and empower youth to become their best selves through programs designed to provide a positive alternative to the streets. Their shared goal provides the creative foundation for a short film released to announce the partnership.
“Reebok has a history of helping kids in the community realize their potential is limitless. I saw what the brand was doing, and I wanted to be a part of it and make it even stronger. It’s as simple as that. Kids that listen to my music are looking for inspiration. It’s important that I continue that message in anything I represent,” said Lamar.
Reebok and Kendrick Lamar bring their joined vision of celebrating the limitless potential of youth through a short film created to pay homage to kids in Lamar’s hometown of Compton, CA. The video, “Reebok Presents Kendrick Lamar,” was directed by acclaimed director Anthony Mandler and was shot at locations that hold true meaning in Lamar’s life. A nod to his roots, the short film features today’s standouts at his alma mater, Centennial High School. The youth featured in this film are showcased to inspire the new generation to find their voice, and not to be afraid to become their best selves. The short is narrated by Kendrick through a powerful verse called “Kendrick Lamar – I AM” — his own personal ode to Compton.
“Reebok has a long history of working with trail-blazing music artists, but we knew a partnership with a lyricist like Kendrick had to mean something bigger for our brand. With Kendrick, Reebok truly finds a new voice, and together we look forward to launching ground-breaking projects over the coming months,” said Todd Krinsky, 
Global Vice President of Reebok Classics and Entertainment.
Kendrick fans will get their first glimpse of the Ventilator OG, debuting January 15th within the short film. As part of the new partnership, Kendrick will be featured in Reebok’s global campaign celebrating the 25th Anniversary of Reebok’s iconic Ventilator shoe, which will debut in March 2015.Kendrick will also create his own limited edition capsule collection for Fall/Winter 2015, which will include signature Ventilator styles inspired by the artist’s life, style, and personality and will be available as of June 2015.
A Reebok fan since he was a kid, Kendrick grew up wearing what he called “TeeBos and Rees” (white tee, Jabo jeans and Reebok Classics). Today, his Reebok shoes of choice are the Ventilator, and the Classic Nylon. “My style is simple, but with an edge – and it’s as classic as that,” said Lamar.
Dec 10th
Kiesza Rocked The Reebok Classic x The Fader’s Coast to Coast Concert In NYC
Reebok Classic x The FADER’s two-part concert series, Coast to Coast, concluded with a big finale last night in New York City with performances from Kiesza and Brenmar, hosted by Hot 97’s Miss Info at Openhouse.
Concert goers were treated to a DJ set by the talented Brenmar before Kiesza took the stage in her Reebok Classic “Ventilator” sneakers. Accompanied by her dancers, Kiesza performed and danced her way through the songs from her recently released full length album “Sound of a Woman” and closed the show with her breakout hit “Hideaway” to the cheering crowd.
Coast to Coast was developed as a platform to integrate music with style, and celebrate the Reebok Classic Ventilator in New York and Los Angeles, which is on the verge of celebrating its 25th anniversary. To help celebrate these artists, the concert series hit both coasts with exclusive performances, in addition to pieces of content that document each artist in their home base, which will be live on TheFADER.com later this year.
Born during the golden era of Reebok design and technology innovation, the Ventilator was a game-changing runner when it was first introduced in 1990 and remains a wardrobe staple for many of today’s hottest up and coming artists.
The Reebok Classic “Ventilator” sneakers retail between $80 -$90 and are available at key retailers such as Jimmy Jazz, Urban Outfitters, Bait, Shoe City and Reebok.com.
Dec 4th
Ab-Soul & Kid Ink Kick Off The Reebok Classic x The Fader’s “Coast to Coast” Music Series
Reebok Classic x The FADER’s two-part concert series, Coast to Coast, kicked off on Monday, November 24th at the Holding Co. in Los Angeles with performances from Ab-Soul and Kid Ink, hosted by LA’s Karen Civil. Photos from the event are attached.
This particular concert coincided with the 25th anniversary of the Reebok Pump sneaker on November 24th, the official birthday of the Pump. An iconic technology and style that has graced the feet of athletes, musicians and almost everyone else since the late 80s, the Pump still remains relevant today. To commemorate this anniversary, Ab-Soul wore the distinctive Reebok Classic x Keith Haring Court Victory Pump during his performance.
The Coast to Coast concert series was developed as a platform to integrate music with style. Reebok and The Fader will be hitting both coasts and presenting exclusive artist performances, in addition to pieces of content that document the artists in their home base, which will be live on TheFADER.com later this year.
Up next: one of the hottest rising stars in music, Kiesza, will headline the NYC show on December 3rd. Be sure to visit TheFADER.com for more details, or follow @ReebokClassics and @TheFADER for your chance to win a coveted spot to the next event!
Nov 25th
Did You Pick Up The Reebok x Villa “A Day In Philly” Pump Question?
This is one of the sickest pair of kicks out there. Reebok Classics and Villa teamed up to shout out one of Philly’s most iconic athlete. I was lucky enough to get this shoe and man…..these are awesome. Well done Reebok and Villa you have outdone yourself. The shoes came out today and if you are thinking about getting them make sure you do it quick. Don’t sleep on this. You could miss out.
Both Reebok Pump and Villa are celebrating 25th year anniversaries this year, so the collaboration needed to be one-of-a-kind. The Pump Question silhouette itself is the perfect marriage of two iconic, game changing innovations and honors the impact both brands have had on sneaker culture.
For this exclusive collaboration, every detail of the shoe pays tribute to Allen Iverson and his relationship with the city of Philadelphia – something no one knows better than Philly based retailer, Villa. The grey and burgundy color way is inspired directly from Villa’s logo and Iverson’s memorable Bentley. Between the LOVE park hangtag and the Liberty Bell logo, it is Iverson and Philadelphia through and through.
Don’t miss your opportunity to grab a pair of the extremely limited Reebok x Villa “A Day in Philly” Pump Question on the Pump’s Official Birthday, 11/24 at Villa and ruvilla.com for $185.
Nov 24th
The Blast OG From Reebok Classic, Drops on Tuesday, 11/25
Take your style off the court this winter with a brand new color of The Blast OG.
Reebok Classics refreshes the OG with this limited edition blue, black and white combo.
Don’t be the last to head to Finish Line, Jimmy Jazz or Reebok.com on Tuesday, November 25th and pick up your pair of The Blast OG for $120.
Nov 18th
Dropping Oct. 31st: Stash Question Mid from Reebok Classic
The iconic Reebok Question Mid is given a fresh update with Stash’s unique art inspired look. Extending off of the original Stash Question Mid launch in June, Stash freshens up the shoe with bold new colors and exciting details.
These are sure to fly off the shelf so be sure to stop by Finish Line, Jimmy Jazz, Villa, Shoe Palace, DTLR, and Reebok.com pick up your pair of Stash x Reebok Question Mid on Friday, 10/31 for $140.
Oct 22nd
Ty Dolla $ign Rocks Reebok Classic Ventilator “Night Vision”On His “In Too Deep” Tour
Check out Ty Dolla $ign wearing the Reebok Classic Ventilators while on his “In Too Deep” tour. Dressed in black, Ty Dolla $ign added a bold pop of color to his look with the black/teal/purple Ventilator sneakers from the “Night Vision” pack.
Limited pairs of the Ventilator “Night Vision” pack are available now at Shoe City, Urban Outfitters, Sneaker Politics, and Reebok.com for $85.
Oct 20th
Reebok Classic Drops The Blast “Halloween” On 10/31
Reebok Classic brings back the 90’s this Halloween with a limited edition color way of The Blast, releasing on Halloween Day, Friday, October 31st.
Featuring a unique mix of dark sage and red, “Freaks of the Night” is the perfect shoe to complete your fall look.
Stand out on Halloween night by heading to Jimmy Jazz, Shoe City or Reebok.com and grab your pair for $120.
Plus although they showed their skills on court with a 97-89 win against the Nuggets, both Isaiah and Gerald showed their true colors and support while laced up in the Kamikaze II “Breast Cancer Awareness” sneakers, where a portion of proceeds for every pair sold will be donated to the Avon Breast Cancer Crusade.
Limited pairs of the pink/grey Kamikaze II is available now at Finish Line, Jimmy Jazz, Champs, Eastbay, DTLR, Shoe City, Reebok.com for $110 for Men’s Adult sizing. Grade school sizes will retail at $85 and Pre-school sizing will retail for $50.
Oct 13th
