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J.J. Watt’s signature shoe the JJ I is going to get the military treatment in the latest colorway. Even better than being a great shoe to work out in, it is going to help veterans. The JJ I is inspired by J.J.’s appreciation for our servicemen and women, the Military Edition of the ultimate training shoe is created to inspire others to show their support at this time of year.

The JJ I Military Edition also leads the proud partnership between Reebok and the Boot Campaign, which raises awareness of the unique challenges that service members face during and post service (www.bootcampaign.org). The multi-channel marketing push for the JJ I Military Edition features the Boot Campaign throughout, spreading the word for a cause close to the hearts of J.J. and Reebok.

In J.J.’s words: “We as athletes are often the subject of headlines and highlights, when in fact it is the men and women of our military who truly deserve the adoration and praise. I chase a ball around a field for a living. These men and women lay their lives on the line to secure and protect our freedom. They are real American heroes. The JJ I Military Edition was inspired by them and serves as a daily reminder to take advantage of every opportunity this great country has to offer thanks to these men and women. Reebok and I are very proud to support The Boot Campaign and all of the men and women who are so deserving of our respect.”

As well as featuring all the technology that makes the JJ I the ultimate training shoe, the new colorway pays homage to J.J.’s appreciation for our troops with subtle sandstone, brown, and tan colors along with a camouflage outsole and bottom.

Reebok has a longstanding and year-round support for the military. The global fitness brand offers 20% off all product to military, veterans, first responders, and their families throughout the year.

The new JJ I Military Edition will be available on November 11 for $99 at Reebok.com

There are a few true real trend setters. I am talking about the ones who change the way we look at things. Allen Iverson will always be known for single-handedly bringing hip-hop fashion sense and street cred to basketball.  You never saw braids, tattoos, and baggy clothing until AI showed up in the late-90s, and his style would forever change the game – just like his play on the court.

Reebok continues its Year of the Question for 2016 with another special edition of Allen Iverson’s first signature shoe. The Question Mid “Dress Code” features colors and materials pulled from AI’s iconic tastes, specifically blue denim and tan nubuck inspired by his baggy jeans and workboots. Further details include brown leather, white mesh interiors, gum outsoles, and “banned” symbols on each heel.

The Reebok Classic Question Mid “Dress Code” releases Friday, November 4th for $139.99 at Reebok.com and select retailers including Finish Line, Footaction and Champs Sports.

Trap Lord A$AP Ferg is all hyped up for Halloween. He recently shot a video where he takes us around Harlem to talk about his favorite memories. From the time when he was a young kid to now A$AP Ferg gives us Halloween Tour of Harlem.