Sports
Johny Hendricks Interview
Top UFC Welterweight Contender Johny Hendricks can’t wait for March 15th. On that date he will look to win the Welterweight title when he goes up against Robbie Lawler in UFC 171. In his UFC career he has a record of 15-2. He has won eight of those fight by knocking out his opponent. Not that many people want to go into the octagon with Hendricks.
You might have seen Johny in action on TV with his Reebok commercial with fellow athletes Knowshon Moreno and Aly Raisman. When Hendricks is not training he spends time with his family and also loves to go hunting and play golf.
I was able to catch up with Johny while he was taking a break from training to talk about his upcoming fight, training, and the stereotypes of UFC fighters.
Art Eddy: You recently shot a great ad with Knowshon Moreno and Aly Raisman for Reebok. How cool was it shoot that commercial?
Johny Hendricks: It was fun. It was exciting. The new ZQUICK are really great. The concept that they brought to it was great. They also made it fun. I was out there running and doing a bunch of different things. So they made it fun which makes it better for me.
AE: Yeah, I loved how you saved the day in the end to help get that lady’s workout gear back to her.
JH: Oh yeah. I had to kick him a couple of times. He took her shoes, but in the end I got them back.
AE: How has the Reebok ZQUICK running shoe helped out your workout?
JH: Yeah, they are really good on turf. I do a lot stuff on turf. I do a lot of stuff on the road too. These shoes have been great for that. They are very light and very flexible. They have been great for me since we do a lot of stuff without shoes on. Even though they apply a lot grip they still form to your foot. If you stop or if you are on an uneven surface it almost feels like you are not wearing shoes.
That is what is great about it for me. I can go out there and train with some shoes on, but it is not giving up that foot feel that I have every day.
AE: Speaking of training you are going to be facing Robbie Lawler on March 15th at UFC 171 for the vacant UFC Welterweight title. How has the training been going?
JH: I am a few weeks out. My mindset is good. I am training hard. My shape is getting better, better, and better. I am actually ahead of schedule than I was for my last fight. That is something that I am happy about.
I am super excited. I can’t wait for the fight to get here, but I also know that I have to wait for the fight if that makes sense. I can’t overlook the next few weeks of training. I have to get every bit out that I can out of each day. That is what I am really focusing on now.
I am training and not worrying about who I am fighting. You just have to worry about what you can do to make the fight go your way.
AE: You wrestled in college and then put your focus on MMA after graduating. What was it about MMA that appealed to you?
JH: MMA, well it really didn’t happen at first. I wasn’t a big fan of MMA. I trained in it. I like to protect my family. I know that I have a gun, but what happens when you can’t get to your gun? Those are the things that come back to me. I would much rather be able to protect myself because I can put a pretty bad whooping on someone right now.
I can make sure that this guy can’t do harm to someone else. Does that make sense? Maybe break a couple of bones. If someone tries to do that to my family that is why I want to make sure that they don’t threaten anybody else. That is sort of my mindset right now. I know that I can protect them in an easier way.
AE: For you what is the biggest stereotype of UFC fighters that drives you nuts?
JH: When people say that we are barbarians. That is what gets me very heated. People that say that sound uneducated. There are so many people out there like me who have their college degree. It is just turning into an athlete. That is why I think the sport is as popular. You have smart athletes in this sport.
Plus, there is the news and interviews on fighters so that people get to know who we are. I am just a family guy who makes a living by settling it in the octagon. In the same way for you. You have to fight for your job just like how I have to fight for my job. It is a little bit different, but we all have to fight in life.
That is what people are starting to realize. Sometimes it can be brutal. Yet in some of the last couple of fights I didn’t see any blood. Some people see all this blood from this or that and make an opinion. It is just one of those things.
AE: When you are not training what do you do in your free time?
JH: I play golf. I hunt. I spend a lot of time with my family. That is pretty much it. Realistically I would say probably 95 percent is family time. The other five percent is spent golfing and hunting. I try and do much as I can with the family because I know that these fights are getting bigger. The bigger the fight, the more I want to train. The more I want to train is the more I am away from my kids and my wife. That is why I try and get back to them as much as possible.
Feb 24th
adidas: Continues to Lead the Way With Energy Boost 2
adidas unveils Energy Boost 2 – the running shoe with cushioning returning more energy than any other foam in the running industry. Innovation is the engine of adidas running and Energy Boost 2 is a testament to that as it continues to be an industry first. Energy Boost 2 features a one-piece translucent heel to mid-foot fit cage that locks you on top of the full-length BOOST midsole to create an enhanced, more stable fit. Visually, the new design allows for more a more refined aesthetic.
Energy Boost, originally launched in 2013, changed the industry with BOOST technology. For 2014, adidas refined Energy Boost 2 so it continues to deliver unprecedented energy return. By 2015, the majority of adidas running shoes will feature BOOST and, this year, sports like basketball and baseball will benefit from BOOST technology. That news has already excited adidas athletes.
“I’ve never worn anything like BOOST,” said Joakim Noah, All-Star Center for the Chicago Bulls. “They’re soft and comfortable, but also responsive – the energy you feel is a difference-maker.”
Follow adidas on Twitter at @adidasUS and check out facebook.com/adidasrunning.
Feb 20th
Crown Royal Let Me #ReignOn for the 2014 NBA All-Star Weekend
If someone asked you to create the perfect sports weekend, what would some of the key ingredients be to make that experience special?
For me, I would say watching the top athletes of that sport compete against each other. You would enjoy great food and even better cocktails. I would add some of my good friends into the mix to enjoy those moments. There would be invites to incredible parties and events that you couldn’t go to on a regular basis. Maybe the chance of meeting legends of that sport in an intimate setting and be able to pick their brain about the game they love. Okay, I think you catch my drift.
I am very fortunate to say that I was able to have experienced just that. I was invited to be part of the Crown Royal #ReignOn campaign for the 2014 NBA All-Star weekend in New Orleans. Let me just say that this has to be one of the best weekends I have experienced in my life.
So with that being said, where do I begin? I guess the old adage is to start from the beginning.
I arrived in New Orleans Friday night with a lot of anticipation. I got to the hotel and made sure I got a good night sleep. I wanted to be ready for everything that was going to happen that weekend. I was going to the NBA All-Star game on Sunday to see the cream of the crop play against each other. Crown Royal had created an out of this world itinerary that included hanging out with NBA legend Julius Erving. That’s right Dr. J. Crown Royal set up a meet and greet with Dr. J and a whisky tasting with the living legend.
Crown Royal also scored me and my fellow bloggers NBA “Jam Session” media passes. This let us into some cool places during the NBA All-Star weekend. They took us to some premiere restaurants to get a real taste of the New Orleans cuisine. We even had a whiskey tasting with Master of Whisky, Robert Sickler. He gave us an in-depth education on the new Crown Royal XO, which was outstanding by the way. For those who enjoy a great whisky I suggest picking up the XO.
So as you can see this weekend looked to be one of those perfect sports weekend that I mentioned earlier.
So as I woke up Saturday morning I had an extra spring in my step. I was getting ready to seize the day. I headed off to the New Orleans Ernest N. Morial Convention Center to pick up my media credentials for the weekend. Once I picked that up I ventured into center in what the NBA called “Jam Session.” Picture Disney World, but catered for those who love basketball. There were meet and greets with former and current players. You could test out your basketball skills with certain games and challenges at the convention center. You could even check out the Eastern and Western Conference All-Stars practice on Saturday morning.
I did watch the All-Stars from the West take to the court to go over some plays for Sunday’s game. That is where I ran into NBA great Darryl Dawkins AKA “Chocolate Thunder.” He is such a down to earth guy and answered all my questions. Thanks Darryl.
After watching the West practice I used my credentials to go to the media section for the Q&A sessions with both conferences. I was able to interview LeBron James, Dwyane Wade, and Kyrie Irving. That was one of the sickest moments from that weekend. After coming off that high, I went back to engage in some of the other activities at the convention center.
I then met up with the Crown Royal team and other bloggers to go meet up with Dr. J that night. (That sentence alone still gets me!) Erving gave some of his thoughts on his work with Crown Royal. He followed that up by talking about his time in the NBA, players he admired growing up, and what he thought of today’s players.
Next he opened the floor for our questions. Just like the kid in school who wants to answer all of the teacher’s questions I raised my hand to ask the good doctor the first question. I wanted to get his take on the evolution of the league.
He answered my question with great insight. He feels that teams need to start looking to be stronger on the defensive side of things. From his answer I could tell he is still a student of the game. He then answered a few other questions. Dr. J is a classy guy to say the least. Our time with Dr. J ended by him giving us a gift! Yeah, you read that correctly. He gave us each some Dr. J flex fit hats. Just like my time with James, Wade, and Kyrie, this will be one of my favorite memories from that weekend.
After that I would be very content with calling it night, but that is not how the fine folks at Crown Royal work. They made sure our experience was a true “Reign On” weekend from start to finish. We met for dinner at St. Marie Brasserie. There we had a very scrumptious dinner. At St. Marie Brasserie the master bartender created cocktails with Crown Royal that was influenced by the city of New Orleans. We finished dinner with a tasty dessert and went to the Metropolitan for the Kevin Hart party.
At the Metropolitan we all gathered at the Crown Royal section of the club. We had a great time talking about our time in New Orleans. During the night the guest DJ came up to the booth. It was none other than Biz Markie. This was another amazing part of the weekend. I am a big fan of Biz and he was cool to chat for a bit and even take a picture with me.
On Sunday I checked out the French Quarter for a bit and picked up some things for my wife and my daughters. I even tried the world famous beignets from Café du Monde. For those at home wondering, yes they did live up to the hype.
Later that night it was finally here! GAME TIME. The Crown Royal crew and I went to the NBA All-Star game. Who knew a concert would break out right before the game? Pharrell opened up the night by bringing some of his closest friends like Nelly, Diddy, and Busta Rhymes on stage with him. As he was performing the Eastern and Western Conference players came out onto the court.
Once Pharrell was done performing it was time for tip off. The West took an early lead and looked to steal the show as high flyer Blake Griffin from the Los Angeles Clippers kept on attacking the rim with some ridiculous alley-oops. In the end though the Eastern Conference got the victory. Kyrie Irving was named the MVP.
The whirlwind that was the NBA All-Star weekend had come to an end. It was an amazing experience and one that I will never forget. From talking with NBA legends to learning about whisky, Crown Royal produced the ultimate sports fan experience. So to the fantastic people at Diageo, Taylor, and Crown Royal I want to thank you for an unbelievable time.
Crown Royal raised the bar on this promotion. Since they do that for their whisky I guess it is only natural for them to excel in anything they touch! I can truly say that I was able to Reign On for the 2014 NBA All-Star weekend!
For Crown Royal, to Reign On is to win. With that said please enjoy Crown Royal responsibly this NBA season.
Feb 18th
adidas Created an All-Star Experience in New Orleans
This week while I was in New Orleans for the NBA All-Star game I made it a point to check out the adidas store located in the French Quarter. When I entered the store you could see the New Orleans influence interwoven with the fresh adidas NBA gear. From official NBA apparel to the jazz themed decorations the store got folks ready for All-Star weekend in New Orleans.
Besides having a state of the art facility during All-Star weekend, adidas had made sure to bring the A-Game with the appearances of current and former athletes and a sick lineup of entertainers. adidas rolled out the red carpet for Kareem Abdul-Jabbar, Dikembe Mutombo, Dwight Howard, Damian Lillard, John Wall, and Joakim Noah, as well as Harrison Barnes, Steven Adams, Tim Hardaway Jr. and hip-hop artist 2 Chainz.
The store was full of official adidas NBA All-Star merchandise. I saw sick jerseys, men’s and women’s tee shirts, jackets, (The East and West jackets that were in black with an “E” or “W” were money.) headwear and other great apparel and accessories. If you missed out on checking out the store this weekend, well you are in luck. The store will remain open to fans through Feb. 23.
Not only did I go to the store in the French Quarter I was able to go right next door and check out the adidas suite. There I was able to go home with the adidas Top Ten. Talk about going old school, man these shows are sick. The Top Ten harks back to the ’70s and ’80s. This one-to-one reissue of the men’s shoe stays true to the details, in a full grain leather upper with a suede toe guard, contrast 3-Stripes and perforated details, on top of a grippy rubber outsole. Sneakerheads out there know this is a must for their collection. I was able to score the red colorway and some All-Star gear.
adidas did mix business with pleasure when they were putting on spectacular shows in New Orleans. There was an adidas in the Quarter party at House of Blues in Saturday night with a packed house featuring 2 Chainz, Snoop Dogg, Pusha T, YG, DJ Mustard and a special appearance by NBA All-Star and Sprite Slam Dunk champion John Wall of the Washington Wizards.
2 Chainz celebrated the release of his adidas Originals Top Ten Hi “2 Good to be T.R.U.” this weekend and fans were invited to attend the Blues party through a special adidas Originals giveaway at the adidas in the Quarter store.
In my opinion adidas did the NBA proud. They had innovative gear and kicks for those who crave the new school look. For those who love taking it back to the old school adidas didn’t disappoint either. Shoes like the Top Ten and Kareem’s shoe “The Blueprint” paid homage to the past. For a company that looks to remember the legends from the NBA’s past and give love and support to the current and future stars they gave an MVP style performance for All-Star weekend.
Feb 18th
adidas Unveils New Messi Signature Cleat
adidas today unveils Lionel Messi’s collection of footwear and apparel highlighted by the four-time reigning FIFA World Player of the Year’s first signature cleat. The world record holder for goals in a calendar year will debut his signature adizero F50 this spring.
Messi’s new signature cleat is available on March 1 but fans can preorder it now HERE. You can follow the conversation on Twitter via @adidasSoccer.
Feb 18th
Greg Olsen Interview
Greg Olsen plays in the National Football League as a tight end for the Carolina Panthers. He started his career with the Chicago Bears in 2007. He has been through a lot in the league, but he had his toughest challenge off the field. During the offseason in 2012 Greg and his wife, Kara were ecstatic when they received the great news of Kara being pregnant with twins. They already had one son and now their family was about to get bigger.
Sadly they got news that one of their babies would be born with a severe congenital heart defect (CHD), called Hypoplastic Left Heart Syndrome. Thankfully Greg and Kara went to Levine Children’s Hospital where both babies were born. Their son TJ has CHD and he needed a few operations on his heart. Now almost a year and a half has passed and TJ is doing well.
The Olsen’s wanted to help out other families who would deal with CHD. They set up “T.J.’s ‘HEARTest’ Yard” program under their Receptions for Research foundation. This program provides families of babies affected by CHD with many programs that include in-home, private nursing care, physical therapy and speech therapy as well as more outstanding services.
Greg was kind enough to chat with me about his family’s journey with TJ and CHD, his foundation, and a bit of football.
Art Eddy: The second week of February is CHD Awareness Week. I am very grateful for you to take the time and talk about how CHD impacted your family. Two years ago when you found out that TJ had CHD what was going through your mind at that point?
Greg Olsen: It was scary. Up to that point we really didn’t know anyone who had a congenital heart defect. We got the news that he was going to be born with a serious heart defect called Hypoplastic Left Heart Syndrome. It came to us as a great shock. We were obviously scared. There was a lot of uncertainty. It was something as a family that we had to work through.
We have had unbelievable doctors and the care that our son was able to have here. We were very fortunate that he is almost a year and a half. He really has come a long way.
AE: Reading up and watching videos on your family’s journey it looks like TJ’s battle with CHD made you guys a stronger family. You don’t sweat the minor things. It is incredible to watch the strength that these kids have as they battle with CHD. As a father how did you try and keep it together for the rest of the family while TJ was going through his procedures?
GO: It was hard. We had our weak moments. We definitely had our moments where we could have handled it better. You just try and do the best you can. We took it one day at a time. We would try not to get ahead of ourselves trying to predict the future.
That worked for us. Worrying about the moment now. What is the best thing that we can do for the long term health of our child, but what could we do today? It wasn’t what can we do in six or eight months. We got the diagnosis early before the babies were born. It gave us a lot of time to help prep ourselves. It also gave us a lot time to sit back and worry. It was a tough time there before the babies were delivered.
Once they were delivered I think it was nice to just move forward to the surgery. At that point it became real as opposed to just sitting around waiting.
AE: I really appreciate all the work you and your staff do for your foundation Receptions for Research. Tell me a bit about the foundation and T.J.’s ‘HEARTest’ Yard.
GO: Receptions for Research is our family’s foundation. In the past year or so we started the “HEARTest Yard” program with Levine Children’s Hospital here in Charlotte. This is where TJ has had all his surgeries. That is where we have gotten all our medical care.
We approached them about starting a cutting edge, never been done before privatized health care program. Administered by the hospital, but completely funded by us through our foundation. It is done either by us personally or by our fundraising efforts. It brings that world class care from the hospital and bridges it into the home.
That is the biggest thing that we felt we could have used. More help to bring in specialists. Bringing in nursing care. Bringing in physical therapists. All of those things. That is really the inspiration of what the program is. There is a handful of families that have already started in the program. We continue to get unbelievable feedback about the efforts to help the family’s peace of mind and more importantly the health and future of the baby. It really has been positively received and we are very excited about it.
AE: How can people help your foundation out?
GO: They can visit our website, Receptions for Research dot org. One of our main pages there will be the “HEARTest Yard” link. It will bring up all of our future events. It will give ways that people can sponsor. It will give a little more information about the actual program. It will give more information on what Hypoplastic Left Heart is. They can pretty much get everything about the foundation, the hospital, what actually HLHS is all on the website.
AE: How has becoming a dad changed you?
GO: You learn a lot as a person. You learn a lot as a family. It is the most scary, the most nerve racking, but also the best thing that has ever happened to me. Being able to come home and see these kids every day. All three of them run to the door now. They say hi and their eyes light up. It is just something special. Until someone is a father it is really hard to explain it to them. I could go on for what it means to me. Especially what has gone on in our family over the past year has made it even that more special.
AE: What advice do you have for new dads out there?
GO: It is not going to be easy. There is no manual. It is not just come home and play catch all day. There is a lot of work. You need to put the time in to teach your kids on how they are supposed to act. Everything they learn is from you as their parent and as their dad. Especially the different relationships depending if you have a boy or a girl and the different dynamics that are in those relationships.
You kind of just learn on the fly. That’s at least what I did. You are not perfect, but you try to be the best you can for your children.
AE: Switching to the NFL. You and your team the Carolina Panthers started off rocky, but finished strong to get the number two seed in the NFC. What did you learn about your team this season?
GO: We really came along way. We were able to accomplish a few of our goals. We won the division. We were able to make it to the second round of the playoffs. We were able to accomplish some of our goals. Obviously we fell a little short of the ultimate goal of making it to the Super Bowl. It is something to at least build off of. We are eager to get started again and make another run.
AE: When do you start to worry about the next season?
GO: Probably sometime in the next couple of weeks. I will start back up my training. Start getting everything lined up to get prepared physically and put all of that inline. I have taken the past few weeks just hanging with the family. Each day we take a few trips with the kids. Just trying to be around here and taking them to school, picking them up from school, and being there for dinner. That is something this time of the year that you have to take advantage of. I will get back to my training in a few weeks.
AE: Growing up did you have a NFL team that you would root for and did you have a favorite player?
GO: No I didn’t. I grew up in Northern New Jersey right outside of New York. So the New York teams were very prevalent up there. We would follow them there. They were the local games. So I guess them, but we were more into college football games. College football was something that was more on our horizon when we were growing up and getting into high school. I don’t think any of us could have imagined playing this long in the league. It is something that is incredible, but I don’t know if it was something I thought I could do all along. So I would say college sports was more of a bigger deal growing up.
Feb 11th
Aaron Boone Interview
In February we celebrate Heart Awareness month. One of those weeks in that month we recognize and raise awareness for the disease known as Congenital Heart Defect (CHD). I didn’t know too much about the disease until my friend told me his daughter had CHD. Now I am trying to help by spreading information about it to others.
To help with that cause I had the great fortune to speak with former Major League Baseball player, Aaron Boone about CHD. He found out back in his college days that he had a heart defect. Even with that news he didn’t let that didn’t slow him down. He made it all the way to the big leagues and is in inspiration to those with CHD.
You might recognize him because he appears regularly on ESPN’s “Baseball Tonight”, which is celebrating its 25th season. You can also see Aaron as the color commentator of baseball games on ESPN as well as his “SportsCenter” coverage.
Art Eddy: Before we get into baseball and fatherhood I want to talk about CHD Awareness Week. You knew that you had CHD back in college, but you had to have heart surgery in 2009. When you heard the news that you needed an operation what was racing through your mind at that moment?
Aaron Boone: I knew that that day was out there someday. When they tell you that the time has come it hits you pretty hard. The reality of something major that you got to tackle and take on. It happened right in Spring Training when I was getting ready for the season so I didn’t expect it.
It definitely is a wakeup call. At the same time I was very eager to get it done. I had different injuries throughout my career obviously not related to the heart. I knew that this was a big one. I had a ton of confidence in my doctor, my surgeons, and all the people up in Stamford that did my procedure. I was very much at peace going in knowing I was in good hands and ultimately God’s hands.
AE: After the surgery you came back to play in the league. You played a bit for the Astros. How good did it feel to be back in the game you love?
AB: Certainly heading in I was at peace if this was the end of my career I was going to be fine with that. That being said once I knew that I had the surgery and that things went well and the rehab process was going well they green lighted me to try and get back.
It was very gratifying. To see your body go through open heart surgery and all of that it entails. To see the weight loss. To really see your body return over a few months period and working hard at the gym to get back and play in the month of September was great. It was my going out party if you will. It was my only year in Houston, but I ended up playing with a lot of people that I am still close with that were so supportive.
It is times like that where you really appreciate friendships and people that are trying to enable you, help you, and support you in realizing your dream in getting back. The fact that I was able to do that was a little bit of closure for me in my career.
AE: What do you think people should know about CHD?
AB: With medicine and technology now, like many diseases in our society you can find out what is going on with your body at early stages of things. It can really help you fulfill your life and get the most out of your life just from early detection.
The fact that I knew about my situation starting in college and I knew about it for 20 years. I did my due diligence of getting my checkups. So doctors were on top of the growth of my heart for when I actually needed to have the surgeries. Maybe 20 to 40 years before that they wouldn’t be able to detect and it would have turned into a heart attack or a stroke. All the advancements and the great technology you can really prevent catastrophic situations by being aware, by getting checked out, by monitoring not only what is going on with your heart, but with your body.
AE: You played for a handful of teams in your career. How was the transition for you when you would start up with another team?
AB: It was a fun part of the game. For me I played my whole minor league career and then my first six, seven years in the big leagues with Cincinnati. When I started bouncing around to different teams I was already a veteran player so I knew a lot of people. I had a lot of relationships throughout the game.
Anytime you would go to another team there was typically several guys that you were familiar with or had friendships with. For me it was always a new challenge, a new chapter of building something with a new team. It was something that I enjoyed to get the opportunity to get to play with several teams at the end of my career.
AE: What is your favorite memory from your playing days? Please don’t say the home run against the Boston Red Sox in 2003. I am a Sox fan and that still hurts. (Both laugh)
AB: Well it was pretty good, but you know 1999 we won 96 games with the Reds. We were a nice mix of young and up and coming players, me, Sean Casey, Pokey Reese, and Mike Cameron early on in our careers with veteran players. There was Barry Larkin, Pete Harnisch, and Greg Vaughan. It was such a really good blend of veteran players, younger players, and it all kind of came together. There were so many special moments that came together that year. Looking back my best year was playing in 1999 with the Reds.
AE: When I watch you on TV I love to hear the passion you have for the game. You do a great job of breaking the game down for the audience. How much fun do you have at ESPN being an analyst?
AB: Well thank you for that. It has been such an awesome way to really be continuing my career. Not being able to play at the highest of levels your body tells you that it is time for that. This is a way to stay involved like you said in a game that I love. It is a sport that I have a lot of passion for. It is a sport where I have a lot of ideas.
The fact that I get to go out there and have a platform to try and bring the game to the viewer from a player’s perspective is what I take a lot of pride in. I enjoy trying to convey the sport that I love in hopefully a simple manner.
AE: You come from a long line of baseball players. Your grandfather played. Your dad and brother played. First off I think that is amazing for a family to have that type of baseball heritage. What advice did you get from your family as you entered the big leagues?
AB: My dad played for 19 years in the Major Leagues. He had such a tremendous work ethic that I think hopefully a little bit of that rubbed off on me. He always told me all the time, no matter what I did, do it because you love it and do it to the best of your ability. I always thought that if I could take those two thoughts in whatever path I choose in what I do each and every day that you are going to get a lot out of it. You are probably going to get the most out of your ability.
I always tried to have that simple perspective in even the most trying of times. When you are scuffling at your job or it is not going as smooth as you want, I always tried to get back to that foundation.
Feb 10th
adidas Launches NBA All-Star Store in New Orleans
adidas, the official on-court apparel provider for the National Basketball Association (NBA), today announces the launch of adidas in the Quarter, an exclusive retail store and experience for fans to celebrate NBA All-Star in New Orleans.
Featuring the full assortment of official adidas NBA All-Star merchandise, the 2,400-square-foot adidas in the Quarter store will offer jerseys, men’s and women’s tee shirts, jackets, headwear and other apparel and accessory offerings. It will also offer exclusive, limited edition footwear from adidas Originals and adidas Basketball. The store opens today and will remain open to fans through Feb. 23 with extended hours during NBA All-Star weekend.
Beginning Thursday, Feb. 13, the destination in the historic French Quarter will give fans a once-in-a-lifetime opportunity to meet adidas athletes and entertainers through a multitude of events, product launches, concerts, in-store appearances and more. The line-up includes NBA legends Kareem Abdul-Jabbar and Dikembe Mutombo, NBA All-Stars Dwight Howard, Damian Lillard, John Wall, and Joakim Noah, as well as Harrison Barnes, Steven Adams, Tim Hardaway Jr. and hip-hop artist 2 Chainz.
adidas in the Quarter is located at 321 Chartres St., New Orleans, La., 70130.
Fans across the globe can follow the events online and participate in exclusive opportunities through Twitter, Facebook and Instagram with #adidasintheQuarter, or text “adidas” to 43902 to subscribe to notifications.
Feb 7th
adidas 2014 NBA All-Star Game Footwear Collection
Dwight Howard, John Wall, Damian Lillard and others will debut special NBA All-Star versions of the Howard 4, Crazy 8, Crazy 1 and the all-new Crazyquick 2 at the 63rd NBA All-Star Game in New Orleans. Inspired by New Orleans’ rich culture and the atmosphere of NBA All-Star weekend, the footwear collection features bright Mardi Gras colors and exciting prints which will be rolled out Feb. 14 and 15.
The Crazy 8
The classic model, originally launched in 1997, features an aggressive design that follows the form and function of the foot. The NBA All-Star Crazy 8 will be worn by players during the Rookie game and NBA All-Star Saturday Night contests. Bright orange and blue colors and splatter paint print are inspired by The Crazy 8 ($110) will be available Feb. 14 at Foot Locker, Eastbay, Finish Line, Champs, Shoe Palace, DTLR, and adidas.com.
The Crazy 1
The classic model, originally launched in 2000 features a curved, aerodynamic upper inspired by luxury automobiles. The NBA All-Star Crazy 1 will be worn by players during the Rookie game and NBA All-Star Saturday Night contests. Double foam collar provides added ankle support while the torsion system improves stability and traction. Bright orange and blue colors and splatter paint print are inspired by the architectural and art of New Orleans and celebratory spirit of Mardi Gras and NBA All-Star weekend. The Crazy 1 ($125) will be available Feb. 14 at Foot Locker, Eastbay, Finish Line, Champs, Shoe Palace, DTLR and adidas.com.
DWIGHT HOWARD 4
The NBA All-Star version of the Howard 4 features a metallic “Blast Purple” colorway for one of the most elite centers in the league. A unique take on the traditional purple of Mardi Gras, the metallic “Blast Purple” stands out on the court and gives the superstar center a unique look for the big stage of the NBA All-Star Game. The SPRINTWEB and TECHFIT upper provides lightweight support and lockdown with maximum breathability. Crazyquick technology elements include an articulated forefoot with two-way flex zones for increased traction and court feel. The Howard 4 ($125) will be available Feb. 15 at Eastbay, Finish Line, and adidas.com.
CRAZYQUICK 2
The NBA All-Star version of the all-new Crazyquick 2 features a “Vivid Berry” and black upper with “Solar Slime” splatter paint print that pays homage to the celebratory spirit of Mardi Gras and NBA All-Star weekend. The NBA All-Star Crazyquick 2 will be worn on-court by Damian Lillard of the Portland Trail Blazers (West) and John Wall of the Washington Wizards (East).
QUICKWEB upper provides increased flexibility and superior fit in the all-new style. Signature Crazyquick outsole technology is once again featured in the Crazyquick 2 for increased traction and court feel. The Crazyquick 2 ($125) will be available in limited quantities at NBA All-Star Jam Session in New Orleans on Feb. 13.
Feb 4th
Marshall Faulk Interview
Even before Marshall Faulk played in the NFL many knew that he was going to be a superstar in the league. In college at San Diego State University Marshall was a three-time All-American. The Indianapolis Colts drafted him as the second overall pick in the 1994 NFL Draft. After his time with the Colts, he played for the St. Louis Rams.
Faulk is one of only three NFL players with at least 10,000 rushing yards and 5,000 receiving yards. Marshall has been named the league MVP, helped the Rams win Super Bowl XXXIV, and was selected seven times for the Pro Bowl. He was elected to the Pro Football Hall of Fame in 2011.
Faulk can be seen on TV shows such as “NFL Total Access,” “Thursday Night Football,” and “NFL GameDay Morning” on the NFL Network.
Before Super Bowl weekend I caught up with Marshall. He was working with Verizon to promote the “Who’s Gonna Win?” campaign in connection with the Empire State Building. Besides talking about that promotion we did chat about this year’s match up between the Seahawks and Broncos, his time in the NFL, and his induction into the Hall of Fame.
Art Eddy: You are part of Verizon’s “Who’s Gonna Win?” program, the first-ever social media-driven light show on the world’s most iconic building, the Empire State Building. Tell me a little about that promotion?
Marshall Faulk: This whole “Who’s Gonna Win?” campaign is an initiative by Verizon. They are powering up the Empire State Building. Fans can help decide if their team’s colors will go up on the Empire State Building. It is a pretty cool program. Each day is going to be a different program leading up to Saturday.
Obviously everyone wants to know who is going to win. That is the interesting thing to see. Which team’s fans will get more involved and how many hashtags will be for Seattle or Denver is going to come into play. We will find out when the Empire State Building will be lit up.
AE: It sounds like a very cool program. Who do you think will win the Super Bowl? Broncos or Seahawks?
MF: I think it can go either way. I don’t have a favorite. Usually you can look at the numbers or watch how they play common opponents. It is so tough to tell. I keep telling people that only because Peyton (Manning) is a friend of mine that I just want to see him win another Super Bowl. Outside of that I really don’t know. I am not going to lie.
AE: Speaking of the Super Bowl you had the great fortune of playing in two of them. What was the week leading up to the game like?
MF: You want to say that it is all business. You are trying to have a normal week. Last night I saw that a bunch of players from the Seahawks have a team event. They showed some support for the (Brooklyn) Nets by going to the game. Those are the kind of things you want to do. Dinners, going to a basketball game, just things like that with your teammates.
Keep it in a team atmosphere. If you have family here, have dinner with your family. You don’t want to be that guy who is drawing negative attention to your team. That is what we are waiting for. We are in the media. We are trying to see who is going to be the idiot to try and do something stupid.
AE: When did the nerves go away when you played in your first Super Bowl?
MF: Let’s see here. First you come out of the tunnel. You are excited about the game. You realize the magnitude of the game. You look around and see all the press. You look at the field and say ‘God this looks small.’
You hyperventilate. You catch your breath. Probably the second series after you get a hit a couple times and had a few times touching the ball.
AE: With everything that you have accomplished in your phenomenal career from MVP awards to a Super Bowl win what is the number one thing you take away from your time in the league?
MF: Winning the Super Bowl. I am telling you that it is the hardest championship to win. It requires all hands on deck. When you are on the field 11 guys must be pulling towards the same goal. It is the greatest team sport ever. It is the greatest sport ever. I just love how fun it is to win a championship.
The one thing that you know about our game and I love this as well, the best team doesn’t always win. It is the best team on that day. In other sports you get seven games to get it right. In our game you get one game to get it right.
AE: Can you imagine playing the best of seven for a Super Bowl? It would be crazy right?
MF: Exactly.
AE: After your time in the NFL you got the call that you would be inducted into the Pro Football Hall of Fame. What was the first thing that entered your mind when you got the news?
MF: I will take you through the whole process. When you first hear that you are on the ballot you are kind of nonchalant about it. It gets down to 35 and you are like alright. When it gets down to 15 you are pretty good. The week of the Super Bowl and pretty much that Saturday was when I started having the pregame jitters feeling.
They are calling names. I am standing up there. My hands are sweaty. My heart is beating. I am saying to myself you can’t go in the game. You are not playing, but that natural feeling of anticipation or excitement that you have when things are out of your control when you can’t do anything about it. That was what it was. I was quite relieved that my last name ends in F and it was called early out on the list. It was a good day to hear my name called. I will say that.
AE: You and your teammates on the St. Louis Rams had a sick nickname, “The Greatest Show on Turf.” What was it like to play with guys like Kurt Warner, Isaac Bruce, Torry Holt, and the rest of that high powered offense?
MF: It was fun. I enjoyed playing with those guys. As much fun as it was the one thing that we talk about when we see each other like we did at the Pro Bowl recently. Ricky Proehl, who is now the Carolina Panthers receivers coach, was at the Pro Bowl because the Panthers coaching staff was there for the Pro Bowl.
We just started talking once again. Ernie Conwell, he works for the NFLPA. Me, him, and Ricky were having the same conversation. We always talk about it. The one thing that continues to come up about it is how unselfish we were. When I look at the Denver Broncos that is what you get from them. They really don’t care who is catching the touchdowns, who is catching the passes, who is getting the yards, or who is getting the accolades. It is all about a team goal.
It is hard to get that especially from receivers. We had it. It was special. I definitely enjoyed playing with those guys. We talk about it. I always point to Ricky Proehl. The year before Ricky led the team in receptions, receiving yards, and receiving touchdowns. The year we won the Super Bowl he catches one touchdown. It was touchdown that sent us to the Super Bowl against Tampa in the NFC Championship. He doesn’t say a word about it the whole season. That is the unselfishness you need in order to win games like that.
Feb 3rd