This week while I was in New Orleans for the NBA All-Star game I made it a point to check out the adidas store located in the French Quarter. When I entered the store you could see the New Orleans influence interwoven with the fresh adidas NBA gear. From official NBA apparel to the jazz themed decorations the store got folks ready for All-Star weekend in New Orleans.

Besides having a state of the art facility during All-Star weekend, adidas had made sure to bring the A-Game with the appearances of current and former athletes and a sick lineup of entertainers. adidas rolled out the red carpet for Kareem Abdul-Jabbar, Dikembe Mutombo,  Dwight Howard, Damian Lillard, John Wall, and Joakim Noah, as well as Harrison Barnes, Steven Adams, Tim Hardaway Jr. and hip-hop artist 2 Chainz.

The store was full of official adidas NBA All-Star merchandise. I saw sick jerseys, men’s and women’s tee shirts, jackets, (The East and West jackets that were in black with an “E” or “W” were money.) headwear and other great apparel and accessories. If you missed out on checking out the store this weekend, well you are in luck. The store will remain open to fans through Feb. 23.

Not only did I go to the store in the French Quarter I was able to go right next door and check out the adidas suite. There I was able to go home with the adidas Top Ten. Talk about going old school, man these shows are sick. The Top Ten harks back to the ’70s and ’80s. This one-to-one reissue of the men’s shoe stays true to the details, in a full grain leather upper with a suede toe guard, contrast 3-Stripes and perforated details, on top of a grippy rubber outsole. Sneakerheads out there know this is a must for their collection. I was able to score the red colorway and some All-Star gear.

adidas did mix business with pleasure when they were putting on spectacular shows in New Orleans. There was an adidas in the Quarter party at House of Blues in Saturday night with a packed house featuring 2 Chainz, Snoop Dogg, Pusha T, YG, DJ Mustard and a special appearance by NBA All-Star and Sprite Slam Dunk champion John Wall of the Washington Wizards.

2 Chainz celebrated the release of his adidas Originals Top Ten Hi “2 Good to be T.R.U.” this weekend and fans were invited to attend the Blues party through a special adidas Originals giveaway at the adidas in the Quarter store.

In my opinion adidas did the NBA proud. They had innovative gear and kicks for those who crave the new school look. For those who love taking it back to the old school adidas didn’t disappoint either. Shoes like the Top Ten and Kareem’s shoe “The Blueprint” paid homage to the past. For a company that looks to remember the legends from the NBA’s past and give love and support to the current and future stars they gave an MVP style performance for All-Star weekend.

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