Sports
Budweiser Believes That USA Will Win!
When you’ve made it this far and it’s win or go home and the whole country’s skipping out of work to cheer their brains out, there’s only one other thing you need: AN EPIC HYPE FILM. Watch the new Budweiser World Cup 2014 commercial for the USA vs Belgium round of 16 match. Let’s do this. Go USA.
Jul 1st
Surprises at Hendrick Motorsports Fan Fest
Hendrick Motorsports has a strong lineup of drivers. NASCAR fans know that a few of their drivers are six-time champion Jimmie Johnson, four-time champion Jeff Gordon, 2014 Daytona 500 winner and 11-time NASCAR’s most popular driver Dale Earnhardt Jr. and 16-time race winner Kasey Kahne.
Most recently, Hendrick Motorsports organized a campus wide fan event and sought out die-hard fans of each of our four drivers. Hendrick Motorsports asked those fans to participate in a small video and would get a signed hat for their participation.
At the end of the photo shoot their favorite drivers would appear in a photo without them knowing.
Watch the video to see their reactions!
Jun 30th
Great World Cup Recipes That Will Score With Your Guests
With summer heating up and soccer viewing parties in full swing, folks around the country will be celebrating the World Cup by having parties with family and friends. Tomorrow as the US Men’s National Team takes on Belgium I thought it might be nice to try some cool new recipes for the game.
Here are some recipes by Chef Rick Bayless featuring Negra Modelo and Frontera Brand salsas, sauces and mixes. A creamy, full-flavored dark brew with a pleasant malt aroma and dry hop flavor, Negra Modelo is the perfect beer not only to enjoy on its own but to use in these great recipes while entertaining guests during summer celebrations.
The following recipes feature a variety of dishes including Bacon & Beer Queso Fundido, Smoky Negra Modelo & Chipotle Meatballs, Bison Burgers, Grilled Skirt Steak Tacos and Frontera Guacamole.
BACON & BEER QUESO FUNDIDO
Serves 4 to 6 as an appetizer
3 strips thick-sliced bacon
1 small red onion, diced
1 jalapeno pepper, stemmed, seeded, finely chopped
¼ cup diced sun-dried tomatoes
¼ cup Negra Modelo beer
8 ounces Chihuahua or Monterey Jack cheese, shredded (about 2 cups)
2 tablespoons chopped fresh cilantro
Warm corn or flour tortillas or tortilla chips
Frontera Jalapeno Cilantro Salsa for topping
Cook bacon in an 8-inch non-stick skillet over medium heat until browned and crisp, 6 to 8 minutes. Remove bacon, cool and then crumble and set aside. Pour off all but 1 tablespoon of the drippings from the pan. Set the pan over medium-high heat and add the onion. Cook and stir until golden, about 6 minutes. Add jalapeno and sun-dried tomatoes; cook until chile softens, about 1 minute. Add beer; cook and stir until evaporated, about 2 minutes. Reduce the heat to medium-low, sprinkle the cheese evenly over the onion mixture. Stir slowly and constantly until just melted, usually 2 minutes. Immediately scoop into a warm serving dish. Sprinkle with bacon and cilantro. Serve in warm tortillas or on tortilla chips topped with salsa.
SMOKY NEGRA MODELO & CHIPOTLE MEATBALLS
Makes approximately 100 meatballs
3 pounds ground beef
1½ cups Panko-style breadcrumbs
3 eggs
¼ cup chopped fresh cilantro
2 tablespoons chopped fresh mint
1 tablespoon salt
¾ teaspoon ground black pepper
1 jar of Frontera Chipotle Salsa
1 bottle of Negra Modelo beer
1 20-ounce can of tomato puree
2 tablespoons dark brown sugar
Mix the ground beef, breadcrumbs, eggs, cilantro, mint, salt, oregano and black pepper together in a large bowl until well incorporated. Form the meat mixture into balls, about 1–1½ inches in diameter. Bake the meatballs about 10–15 minutes at 400° on 2 foil-lined baking sheets until nicely browned and fully cooked. Combine the salsa, beer, tomato puree, dark brown sugar and 1 teaspoon of salt in a slow cooker and turn on low. Add in all the meatballs. Once hot, the meatballs are ready to serve and can be held in the slow cooker on low for 3–4 hours. Serve individually with toothpicks or let guests help themselves with a spoon.
BISON BURGERS with beer-caramelized onions
Makes 6 burgers
2 pounds ground bison or ground beef sirloin
1 pouch (8 ounces) Frontera Texas Original Taco Skillet Sauce or Frontera Chipotle Garlic Taco Skillet Sauce
½ cup loosely packed chopped fresh cilantro
Salt to taste
1 tablespoon vegetable oil
1 large (10 ounces) red onion, halved, thinly sliced
1 teaspoon sugar or agave syrup
¼ cup Negra Modelo beer
1 tablespoon Worcestershire sauce
6 slices Monterey jack cheese
6 hamburger buns, split, lightly toasted
6 thick tomato slices
Baby arugula leaves or baby spinach
Put ground bison, 1/2 of the Frontera Sauce pouch, cilantro and ½ teaspoon salt in large bowl. Use clean hands to gently mix, then shape into 6 burgers each about 3/4-inch thick. Refrigerate covered 30 minutes or up to several hours. Heat oil in large skillet. Add onion and cook, stirring until golden, about 5 minutes. Stir in sugar and cook until onion is nicely caramelized, 2 or 3 minutes. Stir in beer and Worcestershire; heat to a boil. Remove from heat; stir in remaining ½ of the Sauce pouch, then season with salt. Prepare a charcoal grill or heat a gas grill to medium-high. Grill burgers directly over medium-high heat for 4 minutes. Flip and grill until medium-rare, about 3 minutes more. Top each burger with a slice of cheese during the last minute of cooking. Serve on toasted buns topped with a couple of spoonsful of the onions, a tomato slice and a tuft of arugula.
GRILLED SKIRT STEAK TACOS with Frontera Salsa and Negra Modelo
Makes 4 servings
1 1/4 pounds trimmed beef skirt steak
1 jar (16 ounces) Frontera Chipotle Salsa or Frontera Roasted Tomato Salsa
½ cup Negra Modelo beer
3 garlic cloves, peeled and crushed
3 tablespoons fresh lime juice
¼ teaspoon ground cumin
Salt
2 medium white onions, sliced into ½-inch rounds
Vegetable oil
Chopped fresh cilantro, lime wedges
12 fresh, warm tortillas
Cut steak into 4- or 5-inch portions. Mix 1/2 cup of the salsa, the beer, garlic, lime juice, cumin and ½ teaspoon salt in a large zippered bag. Add the steak. Close the bag tightly and turn gently to coat the steak. Refrigerate 1 hour or up to 8 hours. Heat a gas grill to medium-high or light a charcoal fire. Brush or spray the onion slices with vegetable oil. Grill onions over a cooler section of the grill, turning carefully until softened and browned, about 10 minutes. Transfer to a serving dish.
Remove the steak from the marinade (discard the marinade). Oil the steak well on both sides, and lay it over the hottest part of the grill. Grill, turning once, until richly browned and done to your liking, about 1 ½ to 2 minutes per side for medium-rare. Cut skirt steak across the grain into thin strips. Mix with the onions, season with a little salt. Serve steak and onions with the remaining Frontera salsa, cilantro, lime wedges and hot tortillas, for making into soft tacos.
FRONTERA GUACAMOLE with sun-dried tomatoes, beer & roasted corn
Makes about 2 cups
1 cup Negra Modelo beer
4 to 5 sun-dried tomatoes (not packed in oil)
3 large ripe avocados
½ cup Frontera Tomatillo Salsa or Frontera Original Guacamole Mix
½ cup fresh or fire-roasted corn kernels
2 tablespoons chopped fresh cilantro, plus more for garnish
Salt to taste
Put beer and sun-dried tomatoes in medium-sized microwave-safe bowl. Microwave on HIGH power for 2 minutes. Remove from microwave and let sit until tomatoes are softened, about 10 minutes. Strain off beer, then coarsely chop tomatoes. Remove the stem at the top of each avocado. Cut each avocado in half by slicing straight down through that spot where the stem was attached, until you reach the pit, then rotate the knife all the way around the pit. Twist the two halves apart, then scoop out the pits.
With a spoon, scoop out the soft avocado flesh from the skins, collecting it in a large bowl as you go. Coarsely mash with the spoon (or you can use an old-fashioned potato masher or large fork). Gently stir in the salsa, sun-dried tomatoes, corn and cilantro. Taste and season with salt. Scoop guacamole into a serving bowl. Garnish with cilantro sprigs. Serve with tortilla chips, slices of cucumber or slices of jicama.
Jun 30th
LA Kings Dustin Brown & Anze Kopitar @ 2014 NHL Awards
Jun 25th
KT Tape Is Helping Team USA Keep It Together In The World Cup
Ever since Olympic gold medal volleyball player Kerri Walsh donned the colorful kinesiology therapeutic tape on her shoulders during the Olympic Games, it has been as commonplace to see it on athletes– from gold medalists and world champions to amateurs and weekend warriors.
You probably saw the US Men’s National Soccer Team wear it as they play in the World Cup. KT Tape has been chosen as The Official Kinesiology Therapeutic Tape Supplier of the U.S. Soccer Federation (USSF) through 2016. The 3-year partnership ensures that all USSF players – from its Development Academy through the U.S. Men’s National Soccer Team (USMNT) competing in the World Cup will gain support and relief for their aches and pains from KT Tape.
In addition to sporting the colorful KT Tape in their ankles, calves, knees, thighs, hamstrings, necks and backs during training and competition, USMNT players will be featured in advertising, promotion and marketing for the brand. KT Tape will produce a special USSF logoed KT Tape – exclusively for USMNT players to wear during the 2014 World Cup.
We had the chance to chat with the Jim Jenson the founder of KT Tape about their product.
Art Eddy: What does it mean your company that you were selected by the U.S. Men’s National Soccer Team to use your tape for the World Cup?
Jim Jenson: As the category leader, we are excited to serve as the official kinesiology tape for the U.S. Men’s National Team over the next three years. Since the 2008 Olympics when Kerri Walsh appeared on the sand wearing our tape, athletes from a variety of sports have been using KT Tape to help with for muscle, ligament and tendon pain relief and support.
AE: How does your tape help athletes?
JJ: Competitive athletes don’t like to be weighed down by anything that can slow them down or hinder their movements. KT Taps is great for these athletes because it enables them to perform their best by providing pain relief and support to sore muscles or injuries before, during, and after activity without restricting motion.
AE: What about people who may not be all-star athletes. How can they get the benefits from the KT Tape?
JJ: Everyone can benefit from KT Tape, from Olympians to ‘weekend warriors’. KT TAPE is lightweight, comfortable to wear, and can be used for hundreds of common injuries such as lower back pain, knee pain, shin splints, carpal tunnel syndrome, and tennis elbow.
Jun 24th
adidas Special Edition Messi Birthday Cleat
To celebrate Lionel Messi’s 27th birthday today, adidas has unveiled a special edition Battle Pack adizero F50.
The Argentina star is scheduled to wear his birthday cleats in training today ahead of his final group match tomorrow against Nigeria.
adidas made only 27 pairs of these cleats, which feature the Battle Pack design in an exclusive green, blue, pink, orange and white color scheme. Fans can win autographed pairs of Messi’s birthday cleats today via @teammessi on Twitter.
For more World Cup information visit @adidasSoccer #WorldCup #allin or nothing.
Jun 24th
adidas Puts A “Spring” blade In Sammy Watkins’ Step
adidas launches Springblade Drive in an aggressive spot with Buffalo’s Sammy Watkins. Shot using phantom slow motion, drone helicopter and infrared cameras that detect heat, the eruptive wide receiver explodes off the turf and speeds through stadium stairs.
The simplified silhouette features a 360-degree engineered air mesh upper and a suede tongue and collar for additional breathability, comfort and premium details. Inspired by the Energy Boost 2, the one-piece heel to mid-fit cage provides extra stability. The shoe’s 16 individually tuned blades instantaneously react to any environment, compressing and releasing energy. For the first time, the blades come to life through vibrant color application.
Springblade Drive is available Wednesday for $180 at adidas.com, adidas Sport Performance stores and select retailers nationwide.
Jun 24th
Boston Streetballers Win Big At The Biv20 Basketball Classic
Yesterday the best and toughest streetballers from Boston and NYC competed on the blacktop in the 7th annual Biv20K Blacktop Classic, a rematch between the two cities from last year’s championship game. The outdoor battle took place at the legendary courts of Ramsay Park in Boston.
Michael “Biv” Bivins (of legendary groups New Edition and Bell Biv Devoe) grew up playing outdoor basketball on the courts of Boston and created this tournament to bring “one day of peace and positivity in the hood.” The tournament remains one of the most revered local community basketball events in the Boston area.
The tournament consisted of three different games for 14 and under at 5pm, the Legends at 6pm and the 7pm rematch of the Boston Streetballers and Entertainers Basketball Classic (NY) team. The Boston team started strong by winning the 14 and under game, while NY came back strong by winning the Legends game at 6pm.
However, with the hometown advantage, the Boston Streetballers team won the last championship game and won the $20K prize, donated by Reebok Basketball.
All teams played in Reebok Basketball apparel as well as shoes from the recently launched Blacktop Retaliate collections (available at Reebok.com for $125) specifically designed for the competitive and aggressive style of play outdoors.
Jun 23rd
NBA Draft Prospect Dante Exum Is Getting Ready For His Closeup
Today Foot Locker has launched on YouTube a series of five new commercials with adidas featuring NBA Draft prospect Dante Exum of Australia. The latest ads are part of Foot Locker’s successful “Approved” marketing platform and poke fun at Exum’s current “celebrity status,” or lack thereof, while centering on the idea that “Life Changes After the Draft.”
In one of the spots, entitled “Paparazzi,” Exum expresses concern about going to a Foot Locker store due to the possibility of paparazzi being there, to which his friends respond by laughing uproariously, knowing he’s a relatively unknown commodity in the United States.
Each of the five spots will debut digitally on Foot Locker’s YouTube channel. The spots will also takeover NBA.com on Wednesday, June 25 and make their television debut on ESPN during the NBA Draft on Thursday, June 26th.
Here is Dante looking to work on his autograph skills.
Jun 23rd
Budweiser Kicks-Off First of 3,000 World Cup Viewing Parties
On Monday evening, Budweiser – the Official Beer Sponsor of the FIFA World Cup™ – kicked-off the first of 3,000 World Cup viewing parties across the world in style!
Actor and sports fanatic Steve Rannazzisi from FX’s “The League” teamed up with Budweiser to host ‘Monday Night Futbol’, a viewing party for the USMNT vs. Ghana match at Paradise Rock Club in Boson.
Post-game, rapper B.o.B. took the stage for a free performance, with New England Revolution players Kelyn Rowe and Lee Nguyen in attendance to cheer on Team USA.
Jun 19th