Sports
New adidas Ad Breaks It Like Beckham
World Cup football legends David Beckham and Zinedine Zidane take on Gareth Bale and Lucas Moura, who seem more interested in a video game than the beautiful game, and school them, turning Beckingham Palace into their own personal football pitch.
It’s time to make a choice. all in or nothing? http://www.adidas.com/go/MakeaChoice
The adidas Football channel brings you the world of cutting edge football. Gain exclusive access to our players, go behind the scenes with our teams and be the first to see the latest innovations in football. adidas Football’s mission is to push the limits of the game forward, driving the performances of Messi, Bale, Van Persie and Sunday League players around the world.
Jun 7th
World Cup Fans Speak A Universal Language
Bud Light’s ‘Up for Whatever’ video series has enlisted U.S. Soccer legend Cobi Jones for yet another wild and unpredictable fan experience!
This latest installment in the series was shot in Arizona prior to the U.S. vs. Mexico friendly match this past spring. Led by Cobi Jones, fans who agree to be “Up for Whatever” are taken on a wild adventure that eventually leads them on the field at the match in front of thousands of fans.
Jun 5th
adidas Unveils Cooling Concept for World Cup
adidas today launched its new adiPower pre-cooling vest and sleeves ahead of the 2014 FIFA World Cup, which will be worn exclusively by players from nine adidas federations at the tournament including defending champion Spain, Germany, Argentina and Colombia.
Designed to help top soccer players prepare for games in warm climates -environmental temperatures of 24°C and over – by reducing body temperatures and delaying the onset of heat-induced fatigue, the adiPower pre-cooling vest and sleeves will be worn as players warm up for matches or during half time intervals.
The high-tech pre-cooling concept includes a number of hyper absorbent granule zones specifically located around the lower arms and upper back, which rigorous testing has revealed to be the body’s primary cooling areas.
Designed so that there is no direct ice in contact with the skin, the garments are stored in a freezer to maintain a temperature of close to freezing for 15 – 20 minutes, allowing players a suitable cooling period whilst playing in Brazil. 
The pre-cooling garment has been in development for a number of years and has involved testing on many amateur and professional players, including those who play in Brazil. It is currently being worn by players at their pre-tournament training camps, with some of the teams expected to debut the vest at upcoming friendly games in the USA, with temperatures expected to be around 25°C.
Join the adidas soccer conversation at www.facebook.com/adidassoccer or on Twitter: @adidassoccer #allin or nothing.
Jun 5th
Jennie Finch Talks College World Series, Capital One Cup, and More!
If you going to want to learn about softball then listening to Jennie Finch is probably a smart move. Finch is a winner on every level. She was the 2001 Women’s College World Series Champion, an Arizona 3-time All-American Player, an NCAA Record Holder 60 Consecutive Victories, and is a 2004 Olympic Gold Medalist and 2008 Olympic Silver Medalist.
She is now working with Capital One to find out who will win the Capital One Cup. The Capital One Cup honors NCAA Division I athletics. This promotions rewards the top men’s and women’s college athletics program in the country. These colleges compete all year round to gain points to win the Capital One Cup. The scoring is based on their Top 10 finishes in fall, winter and spring sports. Whoever wins on the men’s and women’s side will win the Capital One Cup trophy and a $400,000 scholarship at the end of the spring athletics season.
I was able to chat with Jennie about this year’s Women’s College World Series, her time in college and the Olympics, the Capital One Cup, and more.
Art Eddy: The Women’s College World Series is underway. Who are some of the favorites for this year’s World Series?
Jennie Finch: Florida looks really good. Offensively they are on fire. Kentucky has been on a roll. Alabama has been on a roll too. This World Series is going to be tough.
AE: Are there any underdog teams we should look out for?
JF: At this point if they are here they are not too much of an underdog. Yet in the parody of this game it is anyone’s chance to win it all. It is definitely up for grabs for all the teams that are here.
AE: From your time playing in college to now, has the game evolved or has it stayed the same? 
JF: No, it has absolutely evolved. It is incredible to see how much it has grown and continues to grow. There are more TV games than ever. Each year it continues to increase because more people are tuning in. It is very exciting. It is fun on all the different levels and aspects to see the game evolve and grow.
AE: You played in the College World Series with Arizona. What was your preparation like going into that game?
JF: It was more just trusting everything you have been doing the entire year. You also are trying not to make the game bigger than it is even though this is what you have dreamed about your entire career. The minute you step on campus that is immediately what you are thinking about. So you just have to stay within yourself, trusting your teammates, and playing your game.
AE: You are working with Capital One to promote the Capital One Cup to help provide scholarship money to the winning universities. Tell me about your work with this promotion.
JF: I am excited to be on the athlete advisory board for the Capital One Cup as the spring season championships begin to play out. One reason is that one of the sports is softball. There are many schools that are close in the standings for the Capital One Cup.
This program honors the best Division I program that has the most cumulative wins in on the field performance across 
39 total men and women’s sports. The winning school gets over $400,000 in total scholarships for student athletes. Not only is it fun for the school, but for the fans to see how their school is doing.
AE: Right now who is in the lead for the men and women’s brackets for the Capital One Cup?
JF: UCLA is in the lead for the women and Notre Dame is in the lead for the men.
AE: Is there a college out there in the World Series that if they win they will help move their college up in the Capital One Cup standings?
JF: Yes. If Florida win it they will be in the lead for the women’s side. So it is pretty exciting to see if they not only win the World Series, but move their college into the lead.
AE: You pitched in the 2004 and 2008 Summer Olympics where you and Team USA won gold in 2004. I am guessing in your great career that winning gold is the top moment.
JF: By far. Being up there with women that I looked up too and being able to represent your country and having the name U.S.A. across your chest, there is nothing greater than that. All of those moments were great, but it is also the journey. When you are done and look back you are able to appreciate all of your accomplishments by thinking of how you got there.
AE: You have been a strong voice in trying to get baseball and softball back into the Olympics. Do you think baseball and softball will be back in the Olympics?
JF: It is going well. We are still trying to fight and get it back in. We are building a campaign. Our hope right now is for the Olympics in 2020 in Japan. Luckily baseball and softball are the two most popular sports in Japan. The campaigning they did to become the hosts in 2020 we hope will help them be able to reinstate softball and baseball for 2020. Hopefully it will be a success and we will be then locked in for the future.
AE: Lastly, you have some fantastic softball camps. Looks like you are setting those back up for this year.
JF: Yes. Go to my website, jenniefinch.com. We are going to places like Dallas and Chicago. We will be all over the country going from coast to coast.
Jun 2nd
NEW Cam’ron Video With Reebok’s New Blacktop Retaliate
Cam’ron hits the West 4th Street Courts in NYC to ball in the Reebok Blacktop Retaliate. Take your game outside and check it up with the Blacktop Retaliate, the latest performance basketball model from Reebok Basketball.
Built to meet the demands of athletes without compromising style, the Blacktop Retaliate takes inspiration from the incredibly popular Reebok Blacktop collection originally introduced in the 90s.
Reebok Blacktop: on-court technology, off-court style.
The Blacktop Retaliate will hit shelves at key retailers Jimmy Jazz, City Gear, Expressions, Shoe City and Reebok.com for $125 on June 1st.
May 30th
Degree Men and U.S. Soccer Unveil Massive Fan Banner
As soccer fever heats up in America and around the world, the official deodorant of U.S. Soccer, Degree Men® teams up with the U.S. Men’s National Team to unveil a massive Fan Banner today in New York’s Central Park. Measuring 30′ high by 50′ wide, the banner portrays the faces of thousands of U.S. Soccer fans showing their individual support for the team. The patriotic Fan Banner design will follow the team down to Brazil to be displayed at the U.S. Soccer Training Facility in Sao Paulo and fan rallies across the country – providing additional motivation and encouragement for the team to DO:MORE and IMPROVE each match.
Since February, fans have been demonstrating their national pride and support for the U.S. Men’s National Team by uploading photos to DegreeSoccer.com. The images were then arranged in a unique red, white and blue photo mosaic design that represents the fans back in the U.S. and features several players from the U.S. Men’s National Team with “DO:MORE FOR U.S. SOCCER” prominently displayed. Starting June 12, fans can also interact with the digital version of the Fan Banner at DegreeSoccer.com to search and find their photo within the mosaic design.
“Soccer is growing in popularity here in the states and it’s amazing to see the fans’ support displayed through the Degree® Fan Banner,” said Clint Dempsey, U.S. Men’s National Team Captain. “Degree Men® has provided a truly unique way for fans to be a part of the action in Brazil even if they can’t physically be there. Seeing the Fan Banner and knowing it represents all of the great support we’re getting back at home will definitely motivate the team to DO:MORE throughout the tournament.”
May 30th
adidas unveils World Cup Finale Ball
With the 2014 FIFA World Cup kicking off in two weeks, adidas today unveiled the brazuca Final Rio, the official match ball for the championship on July 13 at the Maracana in Rio de Janeiro.
The brazuca Final Rio design mirrors the brazuca official match ball with new green and gold colors inspired by the World Cup trophy.
Prior to the launch of brazuca and brazuca Final Rio, both balls went through a two and a half year testing process involving more than 600 of the world’s top players and 30 teams in 10 countries across three continents, making it the most tested ball ever by adidas.
brazuca is a breakthrough innovation featuring a revolutionary six-panel design. Created for every player on the field, the ball features six identical panels alongside a unique surface that will provide improved grip, touch, stability and aerodynamics on the field. brazuca has been thoroughly tested to meet and exceed all FIFA metrics for an official match ball, ensuring top performance for every condition.
The brazuca Final Rio goes on sale June 1 and you can pre-order it now HERE.
May 29th
Brian McBride Talks World Cup, Allstate Soccer Clinic and More
With the World Cup almost here fans all over the globe are getting excited for soccer. Brazil, Germany, Spain, and Argentina are the four countries who seem to be poised to make it far into the tournament. Still as former U.S. Men’s National Team and MLS legend, Brian McBride says there is always a surprise team in the World Cup that shocks everyone.
McBride knows this because he played in the World Cup in 1998, 2002, and 2006. From playing for Fulham in Europe to the MLS league in the United State McBride has had an outstanding career. Just this year he got inducted to the U.S. Soccer Hall of Fame.
Now McBride has teamed up with Allstate for the “Good Hands F.C.” soccer clinic. They will surprise local soccer teams in a few areas across the country with soccer gear and a coaching clinic run by McBride.
I was able to catch up with Brian to talk about his work with Allstate, the World Cup, and more.
Art Eddy: You are working with Allstate before some of the friendly games that take place before the World Cup. Can you tell me what you are doing with Allstate?
Brian McBride: Yeah. It is two things. I think the first part and the most important and most enjoyable part is that Allstate formed this Good Hands F.C. It is basically this opportunity where I get to go into the community with Allstate and provide a coaching clinic and we hand out some really nice gear. The club that we go to will have new uniforms and new balls. For the most part it is really a great opportunity because these clubs don’t usually have the opportunity to have these things.
It is a really special time. During that time I will put on a special clinic and do some teaching, but it is mostly about 
having fun. It is a great few hours.
AE: Sounds pretty cool. What is the best part about surprising these kids at their practices?
BM: There is no end to the joy of seeing their faces light up and them grasping the fact that they are getting new uniforms. They are getting new backpacks and training suits. It is fun watching them take in the training part of it. That is the coaching side of me, but I think the most enjoyable part is seeing their reaction to when they realize what they are getting.
AE: Switching to the World Cup the buzz from Team USA is that Landon Donovan didn’t make the cut. What is your take on that? Is the media making too much of the fact that Donovan is not on the team?
BM: No, I don’t think you can make too much of it. The nice thing now is that the soccer community is so large and there is so much interest into it now. It was a huge news story. It definitely is something that came as a surprise. It is a big step for Jürgen (Klinsmann). He has shown that he is a bold coach.
For me it wouldn’t be a decision that I would take, but you have to look at the past and he has always had the support of the players. Last year people had their questions, but the players showed their commitment to the team and each other and the coach. I hope it doesn’t become an issue on the field. It is a big statement to leave off a player that I quite frankly wouldn’t have left off.
AE: Who do you feel has the best opportunity to win the World Cup?
BM: For me there are four teams that stand out. There are of course some teams that could pull some surprises, but for me Brazil, Argentina, Germany, and Spain look the strongest. The great thing about a World Cup is usually there is one surprise team. Who will it be? I hope that it is the U.S. That would be awesome, but those four teams I mentioned would be the strongest teams going into this.
AE: What was your favorite World Cup moment as player? 
BM: The 2002 World Cup was by far the most memorable and enjoyable period of soccer. We had great results on the field. The team off the field was such a solid group. I was just married. My family was there. My wife and my daughter was there. We were able to spend time together. It was such a perfect situation and scenario.
AE: You were the CONCACAF Gold Cup MVP, Chicago Fire team MVP, and you just got elected into the U.S. Soccer Hall of Fame. Congratulations on that achievement. What stands out the most to you from your great career?
BM: For me I was just so blessed to play the game for so long and to have some great memories. My time in England was just amazing. The chance to get into the fabric of a club like Fulham, be accepted by the fans, and getting a chance to see what soccer is like at the top level were really exciting things. To see a culture that is all about soccer day in and day out and to see fans get excited was great. It is starting to happen here in the states too, but we still have a long way to go.
May 28th
adidas Debuts World Cup Ad w/ New Kanye Track
adidas has launched it’s All Or Nothing campaign and their latest ad previews a new Kanye West track titled, “God Level.”
With the 2014 FIFA World Cup only a month away, the excitement and anticipation for the world’s best soccer players to represent their countries is at an all time high. In the commercial titled “The Dream,” West raps over visuals of some of the best in soccer giving fans a spirited and competitive show unlike any other.
May 25th
Antrel Rolle Works Out The Media
New York Giants safety Antrel Rolle teamed up with Promax Nutrition protein bars to host a workout with Henry Hynsoki and Spencer Paysinger at NYSC in Mid-town earlier this month. Some members of the media had a chance to work out with Antrel and the rest of the crew.
I was able to ask Antrel a few questions on the workout with Promax Nutrition and his time in the NFL.
Art Eddy: You worked with Promax Nutrition bars for an extreme workout. Tell me a bit about the event?
Antrel Rolle: The event was to show some of the workouts that we do on a day to day basis. We did some speed, agility, and strength drills. Just a little preview but we definitely got them to break a sweat. Doing these workouts you are burning off energy, so Promax Nutrition protein bars are perfect to keep your energy levels up throughout our long days of practice.
AE: Were the exercises that you guys did similar to your own workouts to get ready for the NFL season?
AR: Definitely. These are some of the warm-ups and drills we do at the facility and even now in the offseason.
AE: Speaking of the NFL you and the rest of the New York Giants reached the top of the NFL mountain when you guys won Super Bowl XLVI. How long did it take for that win to sink in?
AR: In the moment everything was happening so fast that it took me a few days to realize what had just happened. One of the best memories I will have.
AE: Your position is defensive back. In a league that has a major focus on passing the ball what are some of the major things that you look to focus on as you prepare week in and week out?
AR: I study my tapes and learn the ways of the receivers. I like to know how my opponents think so I can prepare for them. I constantly work on my speed and receiving as well.
AE: Is there a player that challenges you the most on the field?
AR: The guy who challenges me most on the field is LeSean McCoy. He is the hardest guy to tackle in the open field of play.
AE: Last season you had a great season with six interceptions and two sacks. What type of goals do you set for yourself before each season starts?
AR: I like to take things one game at a time. The ultimate goal is to get to and win the Super Bowl of course, but I have daily goals and weekly goals that I set for myself throughout the season. Gotta push through and be better than the day before.
May 21st
