News
SXSW Interactive – Interview with Bonin Bough and Ellen McGirt
South by Southwest Interactive is a huge, annual conference that brings together leading entrepreneurs, start ups and innovators in the tech space. SXSW Interactive is wrapping up in Austin, Texas, and we had a chance to interview Senior Innovation Editor Ellen McGirt from Fast Company Magazine and PepsiCo’s Social Media and Digital Director Bonin Bough yesterday. We discussed the newest trends in Interactive, the emergence of mobile, how micro influencers can make themselves more available to agencies and advertisers and a lot more. Here’s the video:
Visit the SXSW Interactive site to find out more about what’s going on at SXSW this year.
Mar 15th
AXE Gives Sam Bradford a Buzz
Rams QB Sam Bradford had a ridiculous rookie season. The first overall pick in the 2009 NFL draft passed for over 3,500 yards, reinvigorated the franchise and led the Rams to a 7-9 record. The dude set NFL rookie records and was one win away from taking his team to the playoffs. And he did it all with that ridiculous mop top.
Well now that the season’s over, the mop has been buzzed, courtesy of AXE Hair celeb stylist Amy Komorowski. Bradford cuts his scraggly hair at the end of every season. It’s kind of a tradition for him. But now he’s the new spokesman for AXE Hair, so he went full buzz yesterday to support the launch of a new AXE Hair product – the AXE Buzzed Look Cream + SPF 15.
The mop’s not gone for good, though. Ever since high school, Bradford’s been growing his hair out during the football season. So you can expect the same goofy Bradford look when the young QB takes the field in his second year.
With so much focus on his hair, Bradford knows that his teammates will probably let him hear it.
“No matter what, my teammates love to give me crap about everything from what I wear to my hair,” Bradford said. “I’m definitely expecting to get some flack about this.”
Expect a hefty dose of locker room jokes next season, big guy.
Jan 27th
Mike Birbiglia’s Spending a Week in a Macy’s Window Display
Comedian Mike Birbiglia, author of the best-selling book Sleepwalk with Me, is spending a week in a window display at the Herald Square Macy’s in New York City. The stunt is part of an effort by Downy Fabric Softener to promote “Clean Sheet Week.” The idea for Clean Sheet Week came from a National Sleep Foundation Bedroom Poll conducted last year. The poll found that seven out of ten people claim to get a more comfortable night’s rest on sheets with a fresh scent.
Birbiglia’s stay in the display window started on Wednesday. He’s going to sleep in Downy sheets till February 1st. Here are some highlights from his press conference yesterday:
You can hit up Birbiglia on Twitter (@BirBigs) or visit the Downy or Macy’s Facebook pages to interact with Birbiglia while he’s on display.
Jan 27th
Miley Cyrus Bong Ropes Some Salvia
For those of you who think Miley Cyrus is an achy-breaky, Disney-pop creation that’s all teeth and no substance, think again. Little Miley’s all grown-up now. She’s 18 and she’s ready to show her range. She’s ready to shake off the kiddy label and embrace her adulthood. She’s ready to experiment with new things, including fun psychoacvtive plants like Salvia.
Yep, that’s right. Five days after Cyrus celebrated her 18th birthday, she was roping Salvia out of a bong while some “friend” recorded it all for posterity. The video was posted on TMZ, and it’s actually pretty hilarious.
I don’t know what’s more disturbing, Miley Cyrus bong ropes or the fact that people still listen to Bush. Either way, this stuff is legal in California. It’s not like she was doing something extra crazy like smoking weed or anything. Just a lil’ bit of Salvia, which can force a crippling set of the giggles on anyone.
So welcome to adulthood Miley. I’m sure your fans will trip out, but at least you got the support of friends who come over to your house, get you faded, film you, eat all your Frosted Flakes and then leak faded videos of you out to the world.
Dec 10th
How Condoms Are Made and Tested
Today is World AIDS Day, and everyone is focused on bringing awareness to this epidemic. Promoting safe sex is just one step. Everyone knows that using a condom is the simplest way to practice safe sex, but do you know how condoms are produced? In this video, you’ll see how LifeStyles produces and thoroughly tests condoms that help keep people safe.
The testing is no joke, either. You’ll see these little latex wonders go through rigorous air inflation tests, water tests and electronic testing to gauge microscopic defects that can’t be seen by the human eye. Take a look:
Dec 1st
Vikings Fire Brad Childress
Brad Childress now commands the same respect of the Minnesota Vikings that I do. That makes me feel pretty solid this morning. Write it down Vikings fans. The Brad Childress era ended in Minnesota on 11/22/2010.
When morning reports were released in Minneapolis, Brad Childress was scheduled for his regular Monday interview. I’m confident that every reporter was licking their lips to pose a few queries after yesterday’s home debacle to division rival Green Bay. And beyond the division rivalry, this game was, for all intents and purposes, the hope of saving the season. Saving it. Well, saving it for “Chilly.” A couple of hours later, it was everywhere–Brad Childress was out, and defensive coordinator Leslie Frazier was in as interim head coach.
If there was one thing that was absolutely certain in the Minnesota Vikings organization before yesterday’s beat down: The professional football players in purple, signed to big money contracts, did not want Brad Childress as their head coach.
I have never been a fan of Childress. I wish I could say that “he seems like a nice enough guy,” but he doesn’t. He comes across as pompous and arrogant in every interview I have ever seen. Even in last season’s NFC Championship game, he offered a pre-game interview making himself look and sound like an ego-maniacal ass. No grace. No credit to the Saints. Just a guy who looked like he was reciting a script that he wrote and rehearsed, ready to spout toward the first person who put a microphone in front of his face.
Fans have been calling for the canning of Childress since Week 3, but I must say that I was shocked that Childress was ever part of the Vikings equation for 2010. I was just shocked that Zygi Wilf really thought that Childress was the man who would lead this franchise to the NFL’s promised land. Clearly it became obvious to Wilf when Childress continued to grow in his arrogance, continued to grow in cynicism, and within all of it, he failed to lead the team to strong performances on both sides of the ball.
People want to point at Brett Favre for the downfall of last season’s NFC powerhouse Vikings. While Favre has had his issues this season, quite honestly, what would you expect? No, it’s not because he’s older. The dude has looked sharp at the right times. No reason to believe he couldn’t perform to task. But who would he throw to? It’s not just Favre.
But oh, James, all the interceptions!? How many of those picks have been off people’s hands, because receivers “fell down,” or tried to catch the ball with their body instead of their hands? Case in point, two of them yesterday–two of them the week prior. Where has the offensive line been? Where’s the defense? This team has been a direct reflection of the leadership of Brad Childress.
I believe you’ll see a very different team take the field next week vs. the Washington Redskins. And now that Chilly is gone, I’m not so sure that Brett Favre is “done” after this season.
Nov 22nd
Top 10 College Football Scandals
(And/Or Travesties)
Oh, what a tough pill to swallow. When your boy, or group of boys wearing your favorite team colors are deemed ineligible, and are subsequently suspended from particular bodies of competition due to…duh, duh, duh…SCANDAL.
It’s hot again. Reggie Bush gave back his Heisman trophy, and now some fella named Kenny Rogers has opened a can of night crawlers and dumped them on Auburn quarterback and Heisman Award hopeful, Cameron “Cam” Newton.
I had to roll with the parenthetical based solely on the fact that the BCS is to me, a scandalous organization, as is the NCAA. Case in point–the F.B.I. is involved in this latest Cam Newton saga? The F.B.I. Really? MmmMmm. Let’s dive right in!
10. Cam Newton – Auburn University
It has potential to be huge, but it’s still too fresh. He could be clean; his pops could be dirty. Either way, it’s looking like Cam Newton might find himself suspended down the line for his dad soliciting funds from Mississippi State University–a team Newton was considering coming out of Jr. College. You are more than likely aware that Newton was once a student athlete at Florida, playing behind Tim Tebow. Yes. In all of this, his less than squeaky clean record has also shown its teeth. Whether any money was exchanged at Auburn…? We won’t find out for quite some time.
9. Rich Rodriguez – University of Michigan
It’s easier to miss the scandalous when a team sucks, or is in a period of “rebuilding.” Rich-Rod bailed on West Virginia, and came to Michigan to get the show turned around in the Big House. Apparently, as part of the rebuilding process, he required overtime…of everyone. Working them beyond what is legal according to the NCAA. The university slapped itself on the wrist.
8. 2004 Auburn Tigers – Shafted!
You probably don’t remember this one, do ya? The Auburn Tigers went undefeated in SEC play and in their regular season, won the SEC Championship Game vs. Tennessee, and was shafted into a Sugar Bowl match-up vs. a potent Virginia Tech squad. Yep. Oklahoma and USC battled it out for the “National Championship.” Heck yes, I’m a biased SEC fan, but this was criminal. Especially considering that USC thrashed OU in the title game, and that win has been vacated due to USC’s own scandal. Stupid Coaches Poll. Stupid AP Poll. Stupid NCAA. Scandalous.
7. Scooter McDougle – University of Toledo
This one can just be filed into the category of strange. Toledo running back, Scooter McDougle was somehow at the center of a point-shaving scheme that involved several other University of Toledo players. Players would not play in games due to mysterious injuries, or would play poorly to ensure spreads. The final note has yet to be played in this fiasco.
6. Bogus Music Class – Florida State University
When people said Bobby Bowden was “out of touch,” perhaps this is what they were eluding to. This happened in 2007, and included 25 student-athletes who admitted to having “assistance” on tests and quizzes for a music class. When I say assistance, I mean somebody took the tests for them. I can’t imagine why anyone got suspicious with so many players taking the same class and scoring similarly? This cost the squad the last really good season that Bobby, and the university, have enjoyed.
5. Lawrence Phillips – University of Nebraska
This dude. Geez. A guy who had it. That thing. Jaw-dropping skills. Unfortunately, he also had some jaw popping skills. After running for 206 yards on 22 carries for 4 touchdowns vs. Michigan State, Phillips returned to Lincoln, NE, with the team and was arrested for assaulting his girlfriend. After being suspended, Phillips played out the season, winning a national championship, then declared for the NFL draft. He had a few NFL highlights, but more problems. In 2009 he was sentenced to 31 years in prison for multiple violent outbreaks, including an incident in which he hit three teenagers with his car after a disagreement in a pick-up football game.
4. Marcus Dupree – University of Oklahoma
Featured recently on ESPN’s 30 for 30, Marcus Dupree was considered by many, “The best who never was.” Before signing with Oklahoma, it was necessary to score some goods for the family. Dupree’s mom wanted a new double-wide mobile home. She got one. In an attempt to secure Dupree for a documentary in the early 80s, a recruiter let the funding team know it would take at least $150,000. Dupree went on to be a Freshman star at Oklahoma. Injuries hampered his sophomore season, and after a handful of games, Dupree announced that he would be leaving the university.
3. Reggie Bush – University of Southern California
Everyone is familiar with Reggie, and the USC scandal. The scandal that has the Trojans watching the big games from the sidelines every holiday season for the next several years. It all had to do with Reggie, and/or Reggie’s parents, accepting improper benefits. We have to presume that somewhere in the mix there would be some cash involved. Though the university has been punished, and they no longer “have anything to do with Bush,” it all peaked this fall when Bush returned his Heisman Trophy.
2. Katie Hnida – University of Colorado
Katie Hnida? College football scandal? Oh, how soon we forget, and how soon the University of Colorado wants us to forget. Female. Football player. Kicker. Multiple teammates took advantage of Katie, and ultimately tore their entire program apart. Hnida stated that she was harassed, assaulted and eventually raped by her male counterparts.
1. 1986 SMU Mustangs – The NCAA Death Penalty
Sweet mercy. This one still takes the cake. Everyone was seemingly involved in this mess. The Governor of Texas, local and state politicians, coaches and of course, players. At the center of the controversy was the continuation of a “slush fund” for players who required some cash, from the mid-70s to the mid-80s. After the university and so many university supporters were found to be dealing in corruption, an NCAA committee voted to cancel the entire 1987 SMU football season. The NCAA only allowed SMU to participate in away games in the 1988 season. This nearly destroyed the SMU program. It also led to the death of the Southwest Conference.
Nov 16th
The Stella Artois 2010 World Draught Master Championships Starts Tomorrow
Tomorrow in London, 32 champion bartenders from around the world will get together to compete in the Stella Artois 2010 World Draught Master Championships. Part of the competition includes a “pouring ritual” where bartenders will compete to execute the 9-step perfect pour. The steps include:
1. The Purification
2. The Sacrifice
3. The Liquid Alchemy
4. The Crown
5. The Removal
6. The Beheading
7. The Judgment
8. The Cleansing
9. The Bestowal
The competition to determine the Draught Master will be streamed live tomorrow from 7:30 – 9:30 p.m. UK time (starting at 12:30 p.m. PST / 3:30 p.m. EST). The entire competition will be streamed live on UStream.
Check out this video below to see all 9 steps for pouring the perfect glass of Stella Artois
Oct 27th
Psychic World Cup Predicting Machine Paul the Octopus Dead at Age 2.5
Paul, the psychic Octopus who’s stunning accuracy in picking World Cup games earned him global fame this past summer, died on Tuesday at the tender octopus age of two and a half. Actually, two and half years is a long time for an octopus to live, and Paul lived a life that most cephalopod molluscs only dream of.
Paul the Octopus became an international star after correctly picking all seven of Germany’s 2010 World Cup matches. He also accurately predicted the result of the final. This modern-day Nostradoctopus displayed 100 percent accuracy during the tournament. Paul also correctly picked four of Germany’s six matches in the UEFA Euro 2008 tourney.
Before each Germany match, Paul would be presented with two plastic cases. Each case featured a flag of two competing countries and each case contained a tasty mussel. Whatever plastic box Paul swam to would be the team that prevailed on the pitch. Bitter Germans threatened to eat Paul after he picked Spain to beat Germany in the semi-finals. Paul the Octopus also received death threats after picking Spain to beat the Netherlands in the final.
Rest in peace you crazy psychic Octopus.
Oct 26th
Marisa Miller Is Captain Morgan’s Official First Mate
Supermodel, Santa Cruz-native and all around amazing-in-a-bikini legend Marisa Miller is joining forces with Captain Morgan. Miller is taking on the role of Captain Morgan’s Official First Mate, and she’s even filmed some swashbuckling promo vids with the Captain himself. Take a look at the trailer:
This Saturday, the world premiere of the full “Welcome to the Captain’s World” video will take place at Haze nightclub in Las Vegas. The ARIA is a great spot, and with Marisa Miller and the Captain at Haze, you know it’s going to be a fun event.
“It’s a great opportunity to work with a brand that is synonymous with fun,” Miller said. “Captain Morgan is all about celebrating legendary times and I’m excited to be on board as the Captain’s First Mate.”
Miller’s First Mate duties include digital spots, ads, event appearances and social responsibility communication. She’s sure to turn some heads in some point of sales display ads too, so when you hit the store looking for some booze, the drop-dead gorgeous First Mate is going to steer you to the Captain’s signature spiced rum.
Oct 8th