Lifestyle
Reebok ZPump Fusion Sneaker Launch in NYC
From left: UFC’s Conor McGregor, Paige VanZant, Reebok President Matt O’Toole and Jon Jones at the ZPump Fusion launch in NYC
This week at Spring Studios in New York City, Reebok hosted the launch of one of its boldest running shoes to date: the ZPump Fusion.
The event was kicked off with a presentation from Reebok President Matt O’Toole and Reebok Head of Advanced Concepts Bill McInnis describing the inspiration behind the shoe and its technology. Key guests who helped celebrate the launch included Sports Illustrated swimsuit model Hannah Davis who took part in the presentation in a fresh pair of ZPump Fusions, and Entourage star Adrian Grenier who was in the audience in the new running shoes as well. Top UFC stars Jon Jones, Conor McGregor and Paige VanZant were also in attendance, along with UFC President Dana White.
After the presentation ended, attendees and celebrity guests were invited to catch a sneak-peak at upcoming ZPump Fusion color ways in the specially designed “Future Room.” After lacing up, attendees were able to truly wear test the shoes in a specially constructed obstacle course that tested their agility and speed in a one-of-a-kind 4D multimedia experience.
Unlike traditional running shoes which are often made up of over 40 individual parts, the ZPump Fusion is constructed from just three, which means no unnecessary components or rigid parts to restrict movement in the foot. It’s also one of the first running shoes to provide a fully customizable fit, thanks to Pump technology that adapts to your foot.
The ZPump Fusion will be available on Tuesday, March 10th for $110 from retailers including Finish Line and reebok.com
Hanna Davis strikes a pose in her new ZPump Fusions
Adrian Grenier experiencing the interactive wall
Mar 6th
Sync Up All Your Devices Pronto
A new device popped up in the tech field that allows you to control all of your entertainment devices with your iPhone. It is called Pronto. It allows control of all entertainment devices such as your TVs, set-top boxes, DVDs and Blu-ray players from your iPhone. It pairs up with the free Peel Smart Remote app and offers customized viewing recommendations based on your interests and viewing habits.
I like the fact that it includes optional IR extension cable that allows me to store away multiple entertainment devices and still control them. The Pronto doesn’t take up that much space in your house either. It is palm-sized and lightweight. I was able
to put the Pronto next to my TV in my entertainment center and you could barely see it. Plus with its size it allows for easy mobility to take it with you.
We all know that there is a TON of gadgets and electronic gizmos other there. So rest assured that the Pronto can work for you since it is optimized to control more than 3,000 entertainment devices, including all major TV brands. You don’t even need to worry about batteries since it comes with 4AA batteries.
The Pronto is compatible with iPhone 4s, iPhone 5, iPhone 5c, iPhone 5s, iPhone 6, iPhone 6 Plus and iPod Touch. You can control up to 8 devices per room using those compatible devices. Besides TV’s and satellite boxes, streaming media players, DVD and Blu-ray players you can also use the Pronto for A/V receivers and air conditioners. The remote can control more than 50 devices total.
The Pronto will make your life easier to control all your gadgets. For more info and to purchase check out their website here!
Mar 6th
Reebok Classic Announces Third Ventilator Vintage OG Color Way
In 1990, Reebok released one of their most timeless running designs: the Ventilator. Incorporating Hexalite technology into the shoe to provide greater comfort and better shock absorption it was the perfect shoe for the faster, lighter runner. The durable lugged outsole was designed to give sure-footed traction for both on and off-road running. The visible archbridge in the middle of the shoe was perfectly placed to offer optimum motion control. And the name Ventilator? That came from the ventilated side panels that allowed cooling and breathability. The shoe was ahead of its time.
Twenty-five years later the shoe is a classic. Still as light as it ever was but now worn for street fashion instead of road running. As Reebok celebrates 25 years of the Ventilator in 2015, three of the original colorways return in their true form; stitch for stitch and perfectly color matched for authenticity. To help reintroduce these classic trainers, Reebok asked renowned photographer, Jonathan Mannion, to capture what he saw as the essence of the Ventilator.
“When asked by Reebok to creatively interpret and photograph the shoe, I was presented with a unique challenge; with a shoe that has so many intriguing design elements, what element best defines the entire shoe? Ultimately, I focused on the shoe’s most unique element, the mesh ventilation. My approach to shooting was much like I’d approach shooting a car; focusing on the silhouette of the object and the way the design interacted with air. By accentuating the mesh through light, I hoped to achieve an iconic picture that honored the timelessness of the shoe.
Incorporating the Starcrest logo from the tongue label was also at the forefront of the project for me. Drawing inspiration from its shape, I decided to recreate the logo using the actual shoes. As Reebok celebrates 25 years of the Ventilator, focusing on the Starcrest was a way to honor Reebok’s iconic logo while referencing its storied history in running.”
The third style from the Ventilator OG Pack in white/grey/pink/black will launch on Saturday, March 14th for $109.99 at Reebok.com, Bait, Extra Butter, Private and Puffer Reds.
Mar 5th
Reebok Classics Presents The FuryLite “Graphic”
Reebok Classic freshens up for spring with a brand new model, the Reebok FuryLite. Containing design elements of the unique Reebok InstaPump Fury, the FuryLite is the perfect addition to the Reebok Family. For the men, the FuryLite Graphic pack fuses together modern and retro styles with a twist of 90s graphics.
Unleash your fury this March and head out to Finish Line, Jimmy Jazz, Shoe City, Shoe Palace or Reebok.com to pick up your of pair of Furylite for $75.The FuryLite “Graphic” pack is available now.
Mar 4th
Jack Daniel’s Launches Tennessee Fire
The Jack Daniel Distillery is excited to announce the nationwide release of their finely crafted, red-hot cinnamon spirit, Jack Daniel’s Tennessee Fire. Following its wildly successful limited release last year, the highly coveted ‘Jack Fire’ will be available in all 50 states in March 2015.
Jack Fire brings together the distinctive character of Jack Daniel’s Tennessee Whiskey with a red-hot cinnamon spice liqueur. The result is a sweet, hot-cinnamon kick that complements the smooth and delicious taste of Jack Daniel’s, giving a unique finish full of unmistakable character.
The brand’s first flavor variation, Jack Daniel’s Tennessee Honey, exploded onto the scene in the spring of 2011 and has since become one of the most popular flavored spirits in the U.S. The brand will now offer existing fans and newly interested consumers another flavor option, continuing to build on their esteemed portfolio. 
It all starts with a distinct mingling of Jack Daniel’s Old No. 7 Tennessee Whiskey and Jack Daniel’s very own cinnamon liqueur. The result: a classic spirit that delivers a smooth, delicious finish and upholds the quality taste that Jack Daniel’s friends have come to expect. Jack Fire was first offered in April 2014 in three select markets Oregon, Pennsylvania and Tennessee. Due to positive consumer response, the spirit was released in five more markets – Georgia, Illinois, Michigan, South Carolina and Texas.
Jack Daniel’s Tennessee Fire will hit shelves beginning March 3, 2015 and will be available at 70 proof. The product will be priced in line with Jack Daniel’s Tennessee Honey. Follow @JackFire or visit www.JackFire.com for more information and use the hashtag #JackFire to join the conversation.
Mar 4th
The LIFERS Project – The Seasons Collection
Cadillac and professional photographer Matt Alberts released the first video recap for The Seasons Collection, summarizing all that happened as the team kicked-off the yearlong journey across the continental US.
Using wet plate photography as well as digital photography and video, Matt has set out to find and document LIFERS; the passionate lives they live, and the seasons and sports that inspire them. The video above features interviews and highlights from the first week of the SNOW program, and stars Bobby Meeks (DC Shoes) and other well-known enthusiasts hitting the slopes of Colorado.
Week 2 is jam-packed full of excitement, as Matt and his crew head to Steamboat, CO to document the adventures of the Slash and Burn Banked Slalom, Alex Pashley (Smartwool), and Scott Loeppert (Salomon Snowboards) and his kids.
http://www.youtube.com/watch?v=Y2-QzqVLg6I
Mar 4th
Jeremiah Weed Whiskey T-Shirt Design Challenge
The bourbon whiskey that Jeremiah Weed produces is not for the faint of heart. If you’re not a fan of flavor, you should take your whiskey drinking needs elsewhere. This stuff reserved for those select few whiskey enthusiasts who aren’t afraid of a little spice. Okay, a lot of spice. Probably more spice than you can handle, man.
In late 2014, Jeremiah Weed released three new whiskey variations:
- Jeremiah Weed Spiced Whiskey
- Jeremiah Weed Cinnamon Whiskey
- Jeremiah Weed Sarsaparilla Whiskey
The attention-grabbing, old-timey packaging of these bottles hints at the palate party that awaits whiskey lovers who reach for this level of zesty flavor. The Spiced Whiskey is sweet with a kick and makes a good mixer. The Cinnamon Whiskey is a spicier alternative for the ever-growing, shot-crazed Fireball crowd. The Sarsaparilla Whiskey harkens back to a time when root-seasoned beverages were the norm. It’s like root beer on flavor steroids. All these variations come in at just over 70 proof (35%ABV) and can be enjoyed affordably (and responsibly) for around $19 for a 750ml bottle.
Our friends at Jeremiah Weed invited us to participate in a blogger challenge to design a new t-shirt for the brand. Here are some of the initial designs we came up with, sticking with the curiously strange old-timey theme, of course:
The winning blogger will receive a set of 50 limited edition t-shirts and tickets to a TBD concert, show or sporting event. Wish us luck, guys!
Mar 2nd
Wine Is Going To The Dogs
Chateau La Paws Wines, a newly re-launched wine brand from Diageo Chateau & Estate Wines (DC&E), was released recently combining the company’s love of dogs with delightful wines to create a delicious, easy drinking wines with a purpose. The mission is simple: wine lovers joining DC&E in supporting rescue dogs in need, helping them find a permanent chateau of their own.
With three varietals, including Chardonnay, Pinot Noir and Red Wine Blend, Chateau La Paws Wines are perfect for pairing with everyday meals, enjoying while spending time with your best friends or sharing with fellow dog lovers. However, with a mission to help the thousands of rescue dogs across the country find fur-ever homes, Chateau La Paws is more than great wine.
Through an official national partnership, Chateau La Paws Wines proudly supports North Shore Animal League America (NSALA), the world’s largest no-kill animal rescue and adoption organization. Since 1944, NSALA has placed more than 1MM animals in happy homes, an effort that will be further bolstered by a $100,000 donation from DC&E. As part of the NSALA partnership, Chateau La Paws™ Wines will also support the Tour for Life, mobile rescue & adoption units that travel to cities across America partnering with local shelters to encourage and facilitate adoptions. In 2015, NSALA will celebrate the 15th anniversary of the Tour for Life, partnering with 40 organizations and visiting 26 cities across the country from March through May.
The three California varietals are available nationwide and have a flavorful portfolio of distinct fruit notes. With a soft, supple nature, Chateau La Paws Chardonnay opens with ripe melon, orange blossom and spice aromas. On the palate, flavors evolve into fresh, tropical fruit and crisp, green apple notes. Partial oak aging imparts depth and layers, leaving nutty, vanilla accents to join the lemon meringue finish. The Pinot Noir’s expressive varietal character delivers Bing cherry, strawberry and blackberry briar aromas with long, heady accents of vanilla and caramel notes. Lastly, the Red Wine Blend’s blueberry, raspberry and black forest cake aromas open the nose, followed by dark berries and sage notes on the palate. Soft and velvety in texture, the wine has a fruit-driven profile that pairs well with a variety of foods.
The launch of Chateau La Paws Wines will be supported through social activations on Instagram (@chateaulapaws) and Facebook (www.facebook.com/chateaulapaws), in-store promotions, point of sale materials, public relations efforts and a cause marketing campaign in early 2015. Chateau La Paws Wines will be available in stores nationwide and sold at the suggested retail price of $12.99 for a 750 mL bottle. Just as owners of rescue dogs show great responsibility towards their four-legged friends, please always enjoy Chateau La Paws Wines responsibly.
And remember give your dogs hugs and treats, but please don’t feed them wine.
Plus here are some great cocktail ideas that you can make with the Chateau La Paws Wines.
Spritz Tzu
3 oz Chateau La Paws Chardonnay
1 oz Elderflower Liqueur
2 oz Club Soda
Lemon Twist
New Yorkie Sour
2 oz Bulleit Rye
¾ oz Lemon Juice
¾ oz Organic Syrup
Float of Chateau La Paws Red Blend
Cobbler Spaniel
3 oz Chateau La Paws Pinot Noir
½ oz Lemon Juice
½ oz Orange Juice
1 oz Fig Syrup
Muddled Mixed Berries
Top of Club Soda
Mar 2nd
Reebok Classics Announces the Pump Kamikaze II, Dropping March 13th
Head out to Finish Line on March 13th to pick up your pair of Pump Kamikaze II for $125.
Feb 27th
Find Your Signature Smell
Committed to keeping men feeling fresh, clean and confident, Irish Spring® introduces Irish Spring Signature for Men — a new line of body washes and bar soaps specially-crafted to combine the fresh, distinctive fragrances of Irish Spring® with authentic ingredients to help guys go out and make their mark.
A signature says a lot about a guy, from their personality to their style. To reinforce this Irish Spring®, in partnership with an expert graphologist at the Graphology Consulting Group, created an interactive tool to analyze and showcase guys’ personalities based on traits and flares in their signatures. Curious lads can give it a try at IrishSpring.com and enter for a chance to win a buddy trip to see their favorite football player
s get drafted in Chicago.
“Irish Spring® has over forty years of heritage designing products specifically for men,” says Bill Van De Graaf, Vice President and General Manager, U.S. Personal Care, Colgate-Palmolive. “Irish Spring® Signature™ for Men combines the notable scents of Irish Spring® with other product benefits, including exfoliating and moisturizing formulas.”
The new product line includes the Irish Spring® Signature™ for Men Hydrating Body Wash, formulated with authentic shea butter extract and a moisturizing technology2 that effectively delivers hydration to the skin after just one use. The line also features Irish Spring® Signature™ for Men Hydrating Bar Soap, 3-IN-1 Body Wash and Exfoliating Scrub Bar Soap.
To learn more about the Irish Spring® Signature™ for Men products and to uncover what your signature says about you, visit IrishSpring.com and share your experience with your mates using hashtag #IrishSpringSignature.
Here is what my signature said about me. What will yours say about you?
Feb 24th
