Art Eddy III

There is some cool news coming out this week. It looks like Mountain Dew and Lightwave have partnered to celebrate the inextricable connection between the cultures of art and skate via an unforgettable public display of creative technology – “The Art of Doing.” In support of this year’s global Do The DEW campaign – ‘There’s No Feeling Like Doing’ – the groundbreaking art installation, a high-concept gallery space housing six custom-built canvases representing each athlete’s unique feeling of doing, will be featured at the Long Beach Dew Tour.

“At DEW, we know there’s no better feeling than the euphoric one you get when doing something exhilarating,” says Chauncey Hamlett, senior director of marketing, Mountain Dew. “Our innovative work with Lightwave helps translate that feeling into art, showcasing our DEW athletes in a unique way and continuously encouraging the DEW Nation to chase that feeling for themselves.”

A recent study by Lightwave found that 80% of sponsored athletes at Dew Tour believe that their skate performance is as much an art form as it is a professional sport. Lightwave’s analysis was based on professional skaters’ physiological responses to the thrill of skateboarding, including heart rate, electrodermal activity (changes in the skin conductance), and motion. The initiative is the debut project to come out of Lightwave Studio, a division of the company focused on creating inspiring and inventive art using emotion data.

To collect the data top skaters, including competing Dew Tour riders and Mountain Dew athletes Sean Malto and Curren Caples, opted-in to wear a high-end wearable device measuring heart rate, blood volume pulse, skin temperature, electrodermal activity and motion which transmitted biofeedback in real-time to Lightwave’s analytics engine. Lightwave then analyzed this data using applied neuroscience techniques, such as measuring orienting responses and heart rate variability, to gain insight into the emotional intensity of the skating experience.

In the similar fashion of save water, drink beer there is a new rum on the market that looks to do good in the world. The Naked Turtle White Rum is making a splash today, World Sea Turtle Day, with the announcement of its ‘Every Bottle Saves a Turtle’ initiative. Stepping up its efforts with long-term partner The Sea Turtle Conservancy (STC), The Naked Turtle White Rum will now donate a portion of its proceeds from each bottle made to the STC to help save baby sea turtles. It is estimated that only one out of every 1,000 sea turtle hatchlings actually survives into adulthood, and The Naked Turtle wants to help out everyone’s favorite flippered friends and improve that stat starting this summer.

The ‘Every Bottle Saves a Turtle’ program is as simple as it sounds: for every bottle of the gluten-free, preservative-free, five-times distilled rum made, The Naked Turtle will make a donation to the STC to save a baby sea turtle hatchling. Helping out the cause is as easy as picking up a bottle for some fun in the sun this summer.

Help spread the word on Instagram and Facebook by sharing your ‘shell-fies’ with The Naked Turtle Rum and using #SipNakedSaveTurtles with @NakedTurtleRum. It’s turtley up to you to be safe this summer, so make sure you sip responsibly.

The Naked Turtle White Rum can currently be found statewide in FL, NC, SC, HI, TX, LA, MA, RI, MD, DE, NJ, NY, DC and in CT beginning summer 2017! For more detailed locations, check out the ‘Where to Buy’ feature on NakedTurtle.com.

Here are some cool new cocktail recipes.

Naked Turtle & Soda

Ingredients:

1.5 oz. The Naked Turtle White Rum

3 oz. Club Soda

3 Lime Wedges

Naked Mule

Ingredients:

1.5 oz. The Naked Turtle White Rum

3 oz. Ginger Beer

3 Lime Wedges

1 Mint Sprig

Naked Mojito

Ingredients:

1.5 oz. The Naked Turtle White Rum

1.5 oz. Club Soda

.75 oz. Fresh Lime Juice

.5 oz. Agave Nectar

6 Mint Leaves

Naked Colada

Ingredients

1.5 oz. The Naked Turtle White Rum

1.5 oz. Pineapple Juice

1.5 oz. Coconut Water

.75 oz. Fresh Lime Juice

.5 oz. Agave Nectar

1 Pineapple Wedge

I am guessing that you have a better relationship with your dad than pretty much any character on Game of Thrones. So to show your dad that you are thankful for him and that he hasn’t tried to kill you or set you on fire like some of the fathers on Game of Thrones why not pick him up some beer inspired by HBO’s hit series?

To commemorate the coming mêlée in the Emmy® Award-winning show’s epic seventh season, Brewery Ommegang and HBO Global Licensing are excited to announce a new beer in their collaborative series: Bend the Knee Golden Ale. You can grab some bottles for him and yourself and prepare to watch Season 7 together with a nice brew!

Paying homage to the struggle for control of the Seven Kingdoms, Bend the Knee will be available on draft and in a series of three collectible 750ml bottles, all finished in matte black and adorned with one of the three Great House sigils: Stark, Targaryen, or Lannister. The beer clocks in at 9.0% ABV and bears a suggested retail price of $10.99 per bottle. And while the show’s return date has yet to be announced, fans can mark their calendars for the official nationwide release of the beer, which is now available.

Bend the Knee is brewed with pils malt and flaked oats and hopped with Saaz, Bravo, and Styrian Golding hops. It pours a golden hue with a large, frothy head. Both the aroma and flavor mix maltiness and citrus from the hops, while Ommegang’s signature house yeast produces prominent fruitiness. Wildflower honey added during fermentation provides light sweetness to the beer, which finishes dry and with firm hop bitterness.

Fit for any feast table, Bend the Knee’s clean and balanced flavor and effervescent carbonation make it a fine pairing for a variety of foods including seafood and shellfish, roasted or grilled chicken, grilled steaks, and aged Swiss-style cheeses.

You can use the Ommegang Brewery finder HERE to see where you can pick up Bend the Knee Golden Ale.