Reebok understands that dads are some of the busiest people in the world, so they worked with CrossFit champion (and new dad) Rich Froning to create a convenient but tough Dad Bod WOD (Workout of the Day), a custom workout specifically designed to target all the afflictions of the notorious Dad Bod – combating man boobs, beer bellies and more! What’s more – busy dads can perform this workout virtually anywhere. In the video Ron is coached by Reebok trainer Kenny Santucci.

Rich says, “Finding time for anything other than work and kids can be tough once you’re a dad, and fitness always seems to be the first thing to go. This Father’s Day, we created the Dad Bod WOD for active dads on the go looking for a convenient workout that can be done at home or in the gym. These key moves help to target the problem areas for dads specifically. They focus on core strength, upper body toning and full-body movement, which will torch the beer belly, love handles, and man boobs associated with the traditional dad bod.” On the main page of the site you will be greeted by a pleasant interface in blue tones, expert reviews of bookmakers and analytics of popular events.

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