Art Eddy III

Whether someone can trace their entire ancestry back to the Emerald Isle, has no Irish blood at all or falls anywhere in between, St. Patrick’s Day is a time for everyone to enjoy. Guinness wants to make it as easy as possible to have fun during the festive weekend by releasing the Guinness Guide to St. Patrick’s Day – a collection of digital content, real life experiences and physical takeaways designed to help make this March 17^th the best one yet.

“There are countless ways to celebrate St. Patrick’s Day, but I’ll let you in on a little secret: as long as you’re celebrating with a pint of Guinness, you’re doing it right,” said Guinness Brand Director, Emma Giles. “You might be spending time at home with family, grabbing a cab to the pub or stopping by a party to see some old friends and meet some new ones. Whichever way you choose to celebrate, we promise that with the help of the Guinness Guide to St. Patrick’s Day, this will be one to remember.”

So, what can one expect from the Guinness Guide to St. Patrick’s Day?

THE ST. JAMES’S GATE HOTLINE

The Irish word for a ‘good time’ is craic, so dial it up – literally. Step into a green Guinness phone booth and connect live with an ‘expert’ at the Guinness brewery at St. James’s Gate via video chat to ask all the burning questions about St. Patrick’s Day, Guinness and what it means to really be Irish. The booths will be available free of charge to guests 21+ at the Magnificent Mile in Chicago on March 1^st from 12pm-2pm CST and at the Madison Square Park triangle, across from the Flatiron Building, in New York on March 13^th from 12pm-2pm EST

DIGITAL ADVICE FROM THE EXPERTS

From getting the perfect Guinness ‘Stache, to toasting like a native Gaelic speaker, to how to dress for the occasion, to pairing each beer in the Guinness family with the perfect Irish cuisine, a suite of digital videos and content starring a brewery ambassador from St. James’s Gate will be available through @GuinnessUS on Instagram, Twitter, Facebook and Pinterest. Think of them as helpful tips for the big day on March 17th.

GUINNESS THREADS

These Guinness t-shirts are a whole lot truer to the heritage than that “Kiss Me I’m Irish” shirt. Imprinted with iconic fixtures from the Guinness brewery at St. James’s Gate like the harp plaque on Vathouse No. 2 or the cobblestones from Rainsford Street, the shirts are available in a very limited quantity on the Guinness Webstore.

#STACHEFORCHARITY BACK FOR YEAR THREE

That great ‘Stache can do some good. For the third consecutive year, adult beer lovers can take part in the Guinness #StacheForCharity initiative from now through March 31, 2019 by sharing photos of their ‘Staches – self-grown and groomed, drawn-on, or Guinness-enhanced – on social media (tagging @GuinnessUS and, of course, using #StacheForCharity). For each ‘Stache shared, Guinness will donate $1 (up to $100,000) to the Guinness Gives Back Fund*, which supports nonprofits that contribute to the common good in our communities, like Team Rubicon – an organization of veterans and first responders, who are some of the first boots on the ground when natural disasters occur.

GUINNESS OPEN GATE BREWERY IN BALTIMORE

For those lucky enough to live in the Maryland area – or those enthusiastic enough to make the trip – the Guinness Open Gate Brewery in Baltimore will be celebrating its first official St. Patrick’s Day in 2019 (after its grand opening in August of last year). Complete with its own Guinness phone booth, the Open Gate Brewery will host ticketed celebrations in support of local charities with classic Guinness favorites and a special locally-brewed St. Patrick’s Day stout on tap. Keep up with what’s brewing in Baltimore at www.GuinnessBreweryBaltimore.comand @GuinnessBreweryUS on Instagram and Facebook.

Nobody needs the official Guinness Guide to St. Patrick’s Day to know that drinking responsibly is always a good idea. On March 17th and every other day of the year, drink like a brewer, and respect the beer.

Warmer weather may be a few months away, but Stella Artois is introducing the brand new light, crisp, Stella Artois Spritzer! New to the Stella Artois family, Stella Artois Spritzer is an effervescent dry cider made from a blend of crisp apples and hibiscus flavors. It has a clean, sparkling taste at 3.5% ABV and is now available nationwide. Keep a few of these naturally gluten-free Spritzer cans chilled, or mix them into a cocktail for your guests.

Bulleit Frontier Whiskey celebrated the Austin reveal of its Bulleit 3D Printed Frontier, an event series that unites the latest 3D printing technology with art, design and culture.

At the center of our latest Frontier Works project is a fully-functional 3D printed cocktail bar that is currently touring cultural hotspots across the country. The Bulleit 3D Printed Frontier will stay in Austin through March 4 before continuing its journey to other cities. Its permanent home will be at the soon-to-be-opened Visitor Experience at The Bulleit Distilling Co. in Shelbyville, Ky.

The event featured 3D-printed cocktails, food and music from top Austin creatives, including Walker Lukens, Hard Proof and Chulita Vinyl Club. Robotics pioneer Benjamin Grimeil was also behind the bar to create cocktails with edible 3D-printed designs.

Check out some fun facts about the Bulleit 3D printed bar:

• The 3D printed bar was designed by the architecture and design practice FAR, and fabricated by the Machine Histories team
• It stands at nearly 30ft long x 15ft high and took more than 2,000 hours of labor to complete, excluding the hundreds of hours invested in design and engineering
• The bar was completed in a little over three months, an impressive feat that usually would take years
• The one-of-a-kind structure’s intricacy was inspired by the iconic Bulleit Bourbon label and its copper color is reminiscent of the award-winning whiskey

National Margarita Day is tomorrow. Tres Agaves just switched to solely producing ALL organic tequilas in addition to their mixers constructed a brand new state-of the art distillery in Tequila Valley, Mexico and brought on the very first female master distiller apart of a multi-generational tequila family- so there is a lot of exciting things happening for Tres Agaves.

So tomorrow pick up a bottle of Tres Agaves and celebrate the day with these cocktails below.

Feeling Hot, Hot, Hot: Margarita Caliente

Bring the heat with Jalapeño-infused agave syrup, which gives this drink a little extra kick.

1 ½ parts Tres Agaves Reposado Tequila

1 part fresh lime juice

¾ parts Cointreau

¼ part jalapeño infused Tres Agaves agave syrup*

3 dashes Sriracha

Lime wedge for garnish

Combine all ingredients in a cocktail shaker with ice, shake and strain into a rocks or margarita glass over ice, garnish with lime wedge.

*Jalapeño agave syrup:

2 cups Tres Agaves Agave Nectar

1 jalapeño, cut lengthwise, seeds removed (2 if you’re feeling bold!)

Over medium heat simmer agave nectar. Add jalapeño and let simmer at least one hour (then rest overnight for maximum flavor), strain through a mesh sieve and store in refrigerator.

Go Big or Go Home: Smokin’ Volcano Margarita

For the bartender in you, here is one that’s sure to impress your friends.

2 parts Tres Agaves Añejo Tequila

¾ parts fresh lime juice

¼ part smoky simple syrup*

Lava salt and dried red chili pepper for garnish

Shake all ingredients with ice and strain over fresh ice in rocks glass. Garnish rim with lava salt and add dried chili pepper.

*Smoky simple syrup: Pour equal parts sugar and water into a saucepan with one dried chili pepper. Simmer until sugar is dissolved. Remove from heat and let the mixture cool. Remove chili pepper and set syrup aside.

Tres Strawberrita

4 oz Tres Agaves Blanco Tequila

1 tsp Tres Agaves Cocktail Ready Agave Nectar

2 cups frozen strawberries

¼ cup water

3 oz triple sec

2 limes juiced

Salt

Strawberry syrup: Combine frozen strawberries, Agave Nectar and water in a small pot over low to medium heat. Continue to cook on low for about 30 minutes until strawberries have broken down and mixture is thick. Remove from the stove, pour into container and refrigerate until chilled.

Margarita: Add about a third cup of the strawberry syrup to blender. Then add tequila, triple sec, lime juice and ice. Pour mixture into two glasses, rimmed with salt if you like and garnish with a fresh strawberry.

Ginger con Hielo

Tres Agaves Margarita Mix (to fill ice cube tray)

2 parts Tres Agaves Reposado Tequila

¼ parts Triple Sec

Candied Ginger 

For the ice cube, mix together Triple Sec and Margarita Mix. Pour into king ice-cube tray and place piece of candied ginger in liquid. Freeze overnight. For preparing the cocktail, pour two parts of Reposado tequila over

National Margarita Day is tomorrow, but who has time to go get limes, salt, margarita mix and all of the other ingredients that go into making a great marg? Not us! Smirnoff Ice Margarita takes all the hassle out of making the perfect, refreshing marg with its citrusy flavor and crisp taste, it’s sure to help you turn up any fiesta – all the goodness of the America’s #1 cocktail, without the fuss of squeezing 50 limes.

Simply pour Smirnoff Ice Margarita into your favorite glass over ice and enjoy!