Art Eddy III

Bud Light and Grammy-nominated artist Post Malone announced the next evolution of their partnership - a limited-edition merch collection available nationwide on Monday, August 5, 2019 exclusively onShop.PostMalone.com.

To kick-off the launch, Bud Light is hosting a New York City-based pop up shop for two-days only - Sunday, August 4th from 2-8PM and Monday, August 5th from 3-7PM at 89 Crosby Street, New York, NY 10012.

The premium, unisex streetwear line takes equal inspiration from some of Post’s favorite things as well as Bud Light’s heritage to create a one-of-a-kind collection that will bring fans closer to Post Malone and Bud Light than ever before. The collection, all priced between $10 and $250, draws inspiration from Post Malone’s distinct tattoos, Americana and his favorite light-lager, Bud Light, with notes from his upcoming album cover art and unreleased lyrics on select pieces.

“It’s cool to be able to grow my relationship with Bud Light and collaborate on a merch collection with them. Feels good to give the fans something that represents a good-ass time,” said Post Malone.

Following the pop-up activation, NYC fans have the chance to catch Post Malone perform on Bud Light’s Dive Bar Tour stage where he will return for an intimate show for fans and will announce when the full merch collection will be available online at shop.postmalone.com.

For all those people out there that love cocktails and drinks there is a new channel for you. Award-winning media company NBTV Channels has announced the launch of Spirits Network, the first shoppable entertainment network and personalized membership service coupled with physical products and premium original content. Spirits Network will bring unparalleled access and expertise to the culture of premium spirits’ growing audience.

With a mission to “discover, buy, taste,” on every device, Spirits Network launches today as an OTT platform, mobile app and online. It combines expert product curation with original content that gives members the story behind the bottle and the people who create it. Spirits Network product selection is supported by experts across all spirits categories, led by Flavien Desoblin, from NYC’s Brandy Library and Copper + Oak lounges. It will also be supported by other curators and experts including internationally-renowned bourbon expert Fred Minnick, mixologist Rob Floyd and celebrity friends. The products they have selected bring together the most exclusive brands – both craft and commercial – all available for real-time purchase through proprietary click-to-buy technology.

“This is the future of media,” says NBTV Chairman & CEO and Spirits Network co-founder Nick Buzzell. “This isn’t an analog business anymore, and we’re creating a new kind of network without interruptive commercials that bring product experiences directly to consumers. For example, we’re working with Diageo, a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer, to tell stories, like how Don Julio Gonzalez (of Tequila Don Julio) made tequila for his friends, as well as the brand he created. These are entertaining stories first and, at the same time, a celebration of premium spirits and the community that enjoys them.” Further, as a leader in this space, we are proud to work with the Distilled Spirits Council of the United States and Responsibility.org to integrate responsibility into everything we do.”

Spirits Network will feature:

• Original Content:  See the stories behind the bottles, whether it’s a short snippet of a Japanese whiskey-tasting on mobile or a documentary about tequila on the big screen. Our award-winning series uncovers the characters of legend and the tastemakers of today obsessing with craft whiskeys, vodkas, tequilas, gins, brandies and other liquors across fine spirits categories.
• Shoppable Content Members can buy rare and even exclusive product in two ways: One, product windows will be visible within content screens with a “Quick Buy”” option available. Two, subscribe to a monthly Spirits box and have our experts select products based on tastes and areas of the desired exploration whether it’s a monthly bourbon box, craft gin or the latest in tequila. Those offers will also be available as gifts for the holidays, bridal party, or even the office party.
• Community: Spirits Network is building a new kind of social network, one where spirits enthusiasts can connect to each other as well as the personalities and experts that define the spirits business.

Bud Light set out to up the ante on the Area 51 raid scheduled for Friday, September 20, by offering free Bud Light to any alien that escapes Area 51 – and that was only the beginning.

The thought of offering America’s favorite light lager to creatures from another world got Twitter users buzzing, and Bud Light doubled-down on the promise by serving up a Bud Light Area 51 special edition label.

Fans immediately hopped on board with the thought of a limited-edition label, and Bud Light shared that if this tweet receives 51,000+ RT, they will make the label a reality.

A Bud Light spokesperson behind the mission shared, “Whether you’re from this planet or another galaxy, nothing says ‘welcome to our planet’ like a few beers. The way we see it, there’s no better way to show these aliens ‘we come in peace’ than a few BLs. Who knows? Maybe a few beers will make this a party rather than a raid.”