Smirnoff’s newest ad campaign called “Welcome to the Fun%” that stars Jonathan Van Ness, Nicole Byer and Laverne Cox alongside Ted Danson in hilarious short spots to tout the brand’s award-winning credentials, “Made in America” heritage, and encouragement of fun yet responsible drinking. The TV spots each depict different scenarios in which longtime Smirnoff partner Danson teams up with a fellow cast member to tout the brand’s award-winning credentials, “Made in America” heritage, and encouragement of fun yet responsible drinking, all ending with the tagline “Welcome to the Fun%.” The spots all share a humorous, playful attitude and give a nod to Smirnoff’s inclusive qualities.

So, what is the Fun%? The Fun% is anyone and everyone who wants to have accessible, unpretentious fun. It is the dreamers, doers and shakers who want it all, but do not want to pay too much– and they shouldn’t! In a world where we are all more money conscious and the power of FOMO is reinforced by social media, the Fun% is redefining what it looks like to have a good time with their own personal brand of scrappy, resourceful creativity. The new Smirnoff campaign showcases this with a range of diverse cast members, in age, ethnicity, gender, sexual preference, and background, and all of whom embody the Fun% in their own, unique way.

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