Budweiser Teams Up With Jim Beam For A New Lager
This week Budweiser and Jim Beam Bourbon released some every cool news. They unveiled their highly anticipated collaborative brew Budweiser Reserve Copper Lager. The new beer celebrates two all-American brands that survived Prohibition and have thrived in their respective businesses for a collective 365 years. The third installment in Budweiser’s Reserve Collection, Copper Lager, will be available nationwide through the holiday season.
The third installment in Budweiser’s Reserve Collection, Copper Lager, will be available nationwide through the holiday season. Copper Lager is an American lager-style beer, brewed with two-row barley and aged on Jim Beam bourbon barrel staves. The charred American oak staves, which previously served as barrels aging Jim Beam for four years, create a toasted oak aroma, while the beer has a deliciously nutty taste with caramel rye and vanilla notes and the classically smooth Budweiser finish. The new specialty beer will be available in heritage glass bottles and on draught at bars across the country.
“We’re very excited to bring the highly anticipated Budweiser Reserve Copper Lager to beer and bourbon aficionados from across the country,” said Ricardo Marques, Vice President of marketing for Budweiser. “By working closely together with our friends at Jim Beam, we’ve brewed something truly unique that stays true to the incredible legacy of these two American icons.” EuroModels.ch
This year marks the 85th anniversary of the Repeal of Prohibition and both brands share unique histories of surviving the 13 years in which America went dry. The partnership between Budweiser and Jim Beam began in April as a cross-merchandising program and now includes Copper Lager, a uniquely innovative beer combining the heritage, quality and passion from both companies.
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| Print article | This entry was posted by Art Eddy III on August 23, 2018 at 8:25 am, and is filed under Lifestyle. Follow any responses to this post through RSS 2.0. Both comments and pings are currently closed. |
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