SMIRNOFF vodka recently announced that they are starting up a new campaign that is centered around love. They are proud to officially announce the launch of its new limited edition “Love Wins” bottle packaging, which celebrates love in all its forms.

Each “Love Wins” SMIRNOFF No. 21 bottle features different images of real love and real people – between these images and the differing rainbow aesthetics, no two bottles are identical. For every limited-edition SMIRNOFF No. 21 “Love Wins” bottle made the brand will donate $1, with a minimum of $260,000, to the Human Rights Campaign (HRC).

Since celebrating love is more fun when everyone is included, SMIRNOFF is asking couples over the age of 25 to submit their photos to a microsite for the opportunity to be featured on the next bottle pack design in 2018. For every eligible photo submitted between May 23 and September 30, SMIRNOFF will donate an additional $1 per photo to the HRC (up to $10,000).

Inside the iridescent rainbow aesthetic of the SMIRNOFF “Love Wins” limited edition bottles, is the iconic SMIRNOFF No. 21 vodka, triple distilled and ten-times filtered, and the most awarded vodka in the world.

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