Posts tagged ufc
Conor McGregor Looks To Unleash The Fury
UFC fans will be excited to hear that Reebok has released four FuryLite style shoes inspired by Conor McGregor’s unique style. For one week, fans will be able to vote on which pair is their favorite on Reebok.com and via email.
On 12/8, the winning shoe will be announced, and Conor will wear the winning pair during his walkout at UFC 194 on 12/12. Select fans who vote could win 1 of 10 free pairs!
All four will be on sale at Reebok.com later this month. Here are two of the four styles.
Dec 4th
Johny Hendricks Talks UFC 185 And Training With Reebok
Johny Hendricks has definitely made a name for himself in the octagon fighting in the UFC. He is a mixed martial artist and an accomplished former collegiate wrestler. Next month he will be taking on Matt Brown at the UFC 185 on March 14th. Thanks to Reebok I was able to chat with Johny about training for the fight in March, what he is doing differently for this match, and how the Reebok “Be More Human” campaign has helped him train.
Click here to listen to the interview.
For the “Be More Human” campaign well to all the athletes out there who spend their days bloody, muddy, and sore, not for bright lights or money, but to simply be the best version of themselves: This is for you.
Sometimes a little bit of crazy is a good thing. It’s that extra push that keeps you at the gym after everyone else has thrown in the towel, that urge to go for one more lap, or that mental alarm clock that drags you out of bed in the morning to get out there and train. That little bit of crazy is what sets the tire flippers, rope climbers, and 5 A.M. runners apart from the crowd.
And it’s not just about being able to lift more, run further, and jump higher. It’s about pushing your own personal limits, expanding your mental and social strength, not just your physical strength. It’s about being a harder worker, a more mindful person, a better human. Reebok designs gear that’s forged from these ideals and stands up to non-stop punishment.
Feb 10th
Reebok Helps UFC Champ Anthony Pettis Turn On “The ZJET “
On Thursday, July 17th, UFC Lightweight Champion and Reebok athlete, Anthony Pettis took a select group through an intense speed and agility workout, modeled after his own dry land training along the East River bike path in NYC.
As Anthony is prepping to defend his title in December, he understands how important raw, explosive speed can be, which is why he’s been training in the brand new Reebok ZJET. Like the way the jet engine blast is created by moving air from high to low-pressure compartments, the new ZJET enhances your running by moving trapped air in an underfoot current for maximum cushioning. Paired with extreme flexibility and Nanoweb upper construction for stability, the ZJET is the ultimate in maximum cushioning providing unsurpassed comfort and quickness so you can jet up or down the open road.
Reebok ZJET is now available at Finish Line and Reebok.com, and retails for $130.
Jul 24th
Johny Hendricks Interview
Top UFC Welterweight Contender Johny Hendricks can’t wait for March 15th. On that date he will look to win the Welterweight title when he goes up against Robbie Lawler in UFC 171. In his UFC career he has a record of 15-2. He has won eight of those fight by knocking out his opponent. Not that many people want to go into the octagon with Hendricks.
You might have seen Johny in action on TV with his Reebok commercial with fellow athletes Knowshon Moreno and Aly Raisman. When Hendricks is not training he spends time with his family and also loves to go hunting and play golf.
I was able to catch up with Johny while he was taking a break from training to talk about his upcoming fight, training, and the stereotypes of UFC fighters.
Art Eddy: You recently shot a great ad with Knowshon Moreno and Aly Raisman for Reebok. How cool was it shoot that commercial?
Johny Hendricks: It was fun. It was exciting. The new ZQUICK are really great. The concept that they brought to it was great. They also made it fun. I was out there running and doing a bunch of different things. So they made it fun which makes it better for me.
AE: Yeah, I loved how you saved the day in the end to help get that lady’s workout gear back to her.
JH: Oh yeah. I had to kick him a couple of times. He took her shoes, but in the end I got them back.
AE: How has the Reebok ZQUICK running shoe helped out your workout?
JH: Yeah, they are really good on turf. I do a lot stuff on turf. I do a lot of stuff on the road too. These shoes have been great for that. They are very light and very flexible. They have been great for me since we do a lot of stuff without shoes on. Even though they apply a lot grip they still form to your foot. If you stop or if you are on an uneven surface it almost feels like you are not wearing shoes.
That is what is great about it for me. I can go out there and train with some shoes on, but it is not giving up that foot feel that I have every day.
AE: Speaking of training you are going to be facing Robbie Lawler on March 15th at UFC 171 for the vacant UFC Welterweight title. How has the training been going?
JH: I am a few weeks out. My mindset is good. I am training hard. My shape is getting better, better, and better. I am actually ahead of schedule than I was for my last fight. That is something that I am happy about.
I am super excited. I can’t wait for the fight to get here, but I also know that I have to wait for the fight if that makes sense. I can’t overlook the next few weeks of training. I have to get every bit out that I can out of each day. That is what I am really focusing on now.
I am training and not worrying about who I am fighting. You just have to worry about what you can do to make the fight go your way.
AE: You wrestled in college and then put your focus on MMA after graduating. What was it about MMA that appealed to you?
JH: MMA, well it really didn’t happen at first. I wasn’t a big fan of MMA. I trained in it. I like to protect my family. I know that I have a gun, but what happens when you can’t get to your gun? Those are the things that come back to me. I would much rather be able to protect myself because I can put a pretty bad whooping on someone right now.
I can make sure that this guy can’t do harm to someone else. Does that make sense? Maybe break a couple of bones. If someone tries to do that to my family that is why I want to make sure that they don’t threaten anybody else. That is sort of my mindset right now. I know that I can protect them in an easier way.
AE: For you what is the biggest stereotype of UFC fighters that drives you nuts?
JH: When people say that we are barbarians. That is what gets me very heated. People that say that sound uneducated. There are so many people out there like me who have their college degree. It is just turning into an athlete. That is why I think the sport is as popular. You have smart athletes in this sport.
Plus, there is the news and interviews on fighters so that people get to know who we are. I am just a family guy who makes a living by settling it in the octagon. In the same way for you. You have to fight for your job just like how I have to fight for my job. It is a little bit different, but we all have to fight in life.
That is what people are starting to realize. Sometimes it can be brutal. Yet in some of the last couple of fights I didn’t see any blood. Some people see all this blood from this or that and make an opinion. It is just one of those things.
AE: When you are not training what do you do in your free time?
JH: I play golf. I hunt. I spend a lot of time with my family. That is pretty much it. Realistically I would say probably 95 percent is family time. The other five percent is spent golfing and hunting. I try and do much as I can with the family because I know that these fights are getting bigger. The bigger the fight, the more I want to train. The more I want to train is the more I am away from my kids and my wife. That is why I try and get back to them as much as possible.
Feb 24th
Rich Franklin Interview
Rich Franklin has many passions. One of course is fighting in the UFC. Franklin has won three UFC Middleweight Champions by defeating Evan Tenner in 2005, Nate Quarry in 2005 and David Loiseau in 2006. He has wins against legendary fighters such as Wanderlei Silva and Chuck Liddell. Outside the ring, Franklin was spotlighted by the UFC and became an ambassador for the organization, traveling all over the world including Canada, Germany and Ireland on behalf of the sport to speak about such topics such as sport safety and other controversial topics to educate the public.
Rich supports the Disabled American Veterans group and has been a spokesperson since 2006. He has made numerous trips to supports the troops in Iraq, Persona Gulf, Italy and Bahrain as well as has visited the Bethesda Naval Hospital, Wounded Warrior Barracks Camp Lejeune and the UCLA Veterans hospital as well as numerous other military facilities domestically. He also holds the Cancer Kids Foundation and organizations that support breast cancer research close to his heart as well as the American Heart Association. He is looking to open his new juice bars in Los Angeles called Zelin.
Rich took time out of his busy schedule to talk UFC, nicknames, and much more!
Art Eddy: Before fighting in the UFC you used to be a high school teacher. How did you transition from being a teacher to a UFC fighter?
Rich Franklin: I think a lot of people get caught up in the Hollywood notion that I was a teacher one day and the next day I was a fighter. It wasn’t like that. My senior year of high school I was playing football, but I knew I wasn’t good enough to play in college. After football I got into martial arts because I needed something to fulfill that competitive spirit and I was always an athlete.
It started out strictly as a hobby. I enjoyed martial arts because I was able to stay in shape and also defend myself. That year the UFC came out and I started watching it. I became addicted to watching the fights. My senior year in college one of my buddies dared me to do an amateur fight and I did.
I happen to be really good at it. I had no aspiration to do this professionally. It never really entered my mind until my third year of teaching. I woke up one day and thought I wonder if I could fight professionally and that it would be my full time job. I asked a gentleman that was managing my training if I could do this professionally. He said that I would do really, really well.
It was a tricky process. I spent five years in college. I had two undergrad degrees. I went back for my masters in the summer while I was teaching. I told myself that I was going to walk away from something that I was doing for my whole life and try something completely different.
AE: How stressful was it to make that leap from teacher to fighter?
RF: It was really stressful more on the financial side of things. My last year of teaching was 2002. If you look at the history of MMA back then it wasn’t really that popular. It wasn’t like I thought of leaving teaching to become a professional football player.
When I told my dad that I was leaving teaching and going into fighting, he told me that I was wasting my education. When I told him the news I really think he wanted to hit me. (Both laugh). So during my training I wasn’t working. I didn’t have any paychecks coming in. Fortunately my wife was working. She is a teacher. It kept us steady. I had some money saved, but we were watching our finances closely.
I knew that there were a couple of matches that I needed to fight in to advance my career in MMA. If I won these fights it would put me in the right direction to have a great career. At times it felt like a slow process and I thought of going back to teaching because I didn’t see any financial reward. There is only so much time that you can do this without health benefits and you say to yourself that I might need to do something else.
AE: Once you started to make a name for yourself in UFC what did your dad say?
RF: It’s funny many people ask me what is my proudest moment in my career. They are expecting me to say a time that I knocked out someone in a fight. For me the proudest moment in my career is when my dad told me in hindsight you made the right career move. To me that moment is the most rewarding point in my career.
AE: Speaking of highlights in your career, you are a three time UFC Middleweight Champion. Do you remember each title match? Does one stick out more than others?
RF: It is funny you ask that. To me winning the title was anticlimactic. I was so focused on the goal that I didn’t enjoy the ride. I remember that first time I won the title I took the belt home and went back to my hotel room. I looked at the belt and went from a stadium that had thousands of fans screaming to a room that had my coaches and a few of my closest friends.
I asked my friends if this was what it was supposed to be like just me and a few of my closest friends in silence. I didn’t know if I was expecting a ticker tape parade like when soldiers came back from World War II, but I didn’t enjoy the ride. That time was really like a blur. It just happened so quickly.
AE: Who would you want to fight next?
RF: I don’t really care. I am training, but I am not fight training. There is a difference between just training recreationally and training for a fight. My fight time table so to speak has been pushed back a bit. For me I look at a fight to see if it makes sense.
If the fight looks like it will be exciting and the fans will enjoy it than that is a fight that I want to be in. My fans on Twitter say I should fight Michael Bisping. Now suddenly all the headlines are saying that I am calling out Bisping. That isn’t the case. If I mention his name on Twitter it is because I think he is a great fighter and I respect him, but I never called out anyone to fight against.
AE: Speaking of Twitter, do you think it is funny how close fans can get to you and other MMA fighters? Plus do find fans or people might twist your words when you say something on Twitter?
RF: Oh all the time. First off I grew up when the internet wasn’t that popular. I didn’t have an email account until college. Today kids only know of a world with the internet. Now people just use 140 characters on Twitter to get their point across and someone might flip that around to hear what they want. You have to watch what you put out there since everyone has access to it.
AE: For those who don’t know tell me how you got the nickname “Ace?”
RF: Just last night I was at a store and someone swore up and down that I was Jim Carrey. She couldn’t believe that I wasn’t him. I fed into it a bit in the beginning which I probably shouldn’t have, but it was funny. So since I look like Jim Carrey and he was the star in “Ace Ventura: Pet Detective” I got the nickname of Ace.
People have amazing nicknames like “The Hammer” and “Bone Crusher.” It is like the movie “Top Gun.” Everyone had a cool nickname like “Maverick.” How is that for a great nickname? I tried to play the name of “Ace” like it was cool, but no. People say I look like Jim Carrey on steroids. Not saying I am on steroids, but that is what people tell me.
AE: Watch people read this and all of a sudden MMA fans on Twitter say Rich Franklin is on steroids.
RF: (Laughs) Yea right. I can see the headlines now Rich Franklin is on steroids. You never know what type of headlines people will come up with.
AE: How has your training evolved from when you started fighting to now?
RF: Training has changed quite a bit. When I started out training for MMA I saw that fights would be one fighter’s style versus another fighter’s style. Now you need to be good at all kinds of martial art styles. I consider myself a second generation of MMA fighters. I started to see people mesh different styles together. So I started to do that as well when I was training.
When I was five years old I never said I want to be a UFC Champion. It didn’t exist. I wanted to play football. Now kids grow up saying that they want to get into MMA and fight in the UFC. So people at a young age are learning to fight different styles of martial arts. Instead of having to go through how to find which forms of martial arts will work for them, they learn how to mesh them all together. Training has definitely evolved since I started.
AE: You are working on opening up a new juice bar in Los Angeles. Tell me how you started that up?
RF: It isn’t open yet, but we are working on it. The juice bar is called Zelin. The juice bars will feature whole food blending, recipes designed by chefs, and low-calorie vegan pastries that will separate us from the other organic juice companies out there.
There are these vegan chocolate chip cookies that are amazing. Once you tasted them you would not know that they were vegan cookies. I can’t wait for the stores to open up.
AE: You are the author of “The Complete Idiots Guide to Ultimate Fighting.” What made you write that?
RF: At that time I was approached by the publishing company about this book. It took a long time to write that book. There were revisions after revisions. I was telling people that I would not ghost write another book again. I would just write my own book. It would be much easier.
At the time the UFC was not widely known and we thought there would be a great market for that book. The causal UFC fan might not know all the terms and this book helps with that. People could pick up this book and learn more about the sport. I think most of the people that bought the book did it for their UFC collection.
AE: You support the Disabled American Veterans group and has been a spokesperson since 2006. What made you get involved with that foundation?
RF: They have a station in Northern Kentucky. I am originally from Cincinnati and one of the guys that is involved in that organization was working out where I trained. He approached me because I was doing a ton of military stuff. I went overseas to visit the troops in places like Iraq and Japan. I also visited some of the VA hospitals.
These guys knew that I had a thing for helping veterans and asked me if I wanted to help out. I told them whatever they needed. I am passionate about the military especially the disabled veterans. I was at the Intrepid in San Antonio and saw all the different prosthetics that are being made. They look to make these prosthetics to help people who are athletes and still want to be active.
I went to Aspen for an event that they were having and these guys were beating me in hockey and skiing and everything else. I tell you these guys are legit. One of the guys I went skiing with I told him something along the line of I’ll see you at the bottom. He says yea if you can keep up. Sure enough he beat me and I could not keep up with him. These guys are amazing to see what they can do.
I told the DAV that I would love to come back and help out again. I would love to run an MMA seminar for these guys. It just my way of giving back. I am a very blessed individual and I just want to do my part and give back to the community.
May 10th
MMA Highlights From Recent Years Past
If you’re a dude (and I am guessing you most likely are or will easily be able to tell that you are not), then it is safe to assume that you know MMA. Mixed Martial Arts has seen explosive and exponential growth, sustaining this unprecedented run in terms of both eyeballs in the stadiums and on tv, as well as financially, given the monetary prowess of the now-institutional UFC, or Ultimate Fighting Championship.
As with all trends in sports, there are standout moments. The defining heroics and antics that stand out in short-term history, whether for water cooler gossip or long-term holy shit moments. If the sport ends up making it for the long term, and this will only happen if UFC single-handedly corrects the ills that led to boxing’s tragic downfall, then we just might be talking about some of this stuff for the long haul. But only time will tell. These appear numbered below, but not necessarily “ranked” in priority or meaning.
5. Ginger Fighters
Not gonna’ lie. My sister and I have a lifelong fascination with Gingers. This did not start with the onset of South Park, either. This is a much weirder deal. Now if little red headed freckled people are singled out and considered sissies as children, then MMA would surely end up being a likely safe-haven for them once they reach early adulthood. And the UFC, being the pinnacle of organized MMA at this point (and into the foreseeable future, thankfully), did its part to salute Gingers everywhere, just about chopping the head permanently off the rumor that redheads can’t fight. Season 3 of The Ultimate Fighter featured grudge-match coaches Tito Ortiz and Ken Shamrock going toe to toe, but what really stood out about that season (spring/summer ‘06) were the fighters, which included among others: Michael Bisping, Kendall Grove, Matt Hamill, and of course, ginger Ed Herman. This Team Quest member, Pacific Northwest native, redhead fights in the 185-lb. weight class and excepting the injury that has sidelined him recently, Ed “Short Fuse” Herman is a complete and total badass. Although Kendall Grove ended up taking the TUF season finale, all three judges scored the fight 29-28, very close, and Dana White granted Herman, the loser in this case, a 6-figure deal as well.
4. Vegans in MMA? WTF?
You’ll have to excuse yourself for thinking about eating beef in terms of a training regimen, and MMA practitioners. It’s just not the case every single time. Far be it from you and I to understand how a Vegan of all personalities and persuasions, could make the leap up to UFC caliber fighting. But again, the Ultimate Marketing juggernaut that is The Ultimate Fighter Reality Show produced just such a spectacle for its ongoing PR campaign in TUF Season 6, in the form of lightweight fighter Mac Danzig. Now I am sure I’m not the only one who has been a bit disappointed with Danzig’s performance since joining the pro ranks of the UFC, but he is a confident, capable fighter who might just be temporarily missing that “x” factor that makes a champion. Still worth the watch, for sure.
3. TUF as a Franchise: The Only Reality TV (Barely) Worth Watching
The Ultimate Franchise: a reality television show that extends and controls the brand, introduces brand new personalities to its audience, and shows the true struggle in terms of training and living that these fighters go through in order to be the real athletes that they are before they step in the cage — that is The Ultimate Fighter. I don’t think that cage fighting could have become what it is today without this television show. Sure, rules and regulations have made the sport something beyond just blood and gore to talk about the next day at work. Creating a shift in perception that is monumental? Leave that up to tv — and Dana White nailed it with this one. Just enough of the at-times locker room toddler bullshit, and right before you get sick of some of these occasional idiots’ bravado, you get to see them fight. I don’t care for watching people argue, or trash talk, or puff themselves up with lofty ideas of becoming champions. What I care about is picking a winner, developing an appreciation for a fighter’s craft, and watching them grow into true professionals. And there is all that and more on TUF.
2. Throwdown Cage Bed for Kids? Kidding?
When you are looking to build a paradigm-shifting enterprise, then any smart marketer knows you start somewhere in childhood, and you go no-holds-barred. Which is why one look at the Throwdown cage bed for kids will have the most savvy understanding just where this new bed-cum-training accessory is coming from. It’s pretty much like a fun-style bed, think “racing car bed form for toddlers,” and then throw it up on steroids and have its father beat the holy hell out of it when it’s just a little toddler bed. Which we have before now, always referred to simply as “a crib.” That’s right. We’re forced now to retrofit our language as we evolve as humans, thanks to MMA. Your infant’s crib is a four-sided cage, and when the little hooligan grows up just a little bit, you’re gonna’ do nothing more than double the amount of walls he will be surrounded by. Octagon, baby. Don’t ever look back.
1 Old School Vs New School Shit Talking: Gracie vs Hughes
I’m guessing I’m not alone when I tell you that as a television personality and a fighter, I don’t like Matt Hughes. I don’t know what it is, but his arrogance, regardless of his wealth of talent, just rubs me the wrong way. Now were I to meet him in real life, maybe he’s a great guy. I could see a ton of integrity and grit. I have nothing against him personally, I don’t even know him. But in terms of the entertainer aspect that I do know of him, I don’t like him. So when the grudge match went backwards through history, and no one other than the father of the sport was called out, Royce Gracie, there seemed to be a lot on the line there. I only wish, as I am sure many other do too, that these two fighters had met in their prime. To watch old bouts of cage fighting, with round robin tournaments and fewer rules and no weight classes, Gracie practically put the first iteration of the sport on the map, without any help from anyone else. Playing up the historical aspect of the brand was one of the greatest things that Dana White and UFC could have done. Genius marketing, to be sure — but marketing that works well typically has a great product behind it. And in this case, heck yes.
The bottom line here is that the UFC has made a good product a great one, through marketing. And in a very basic light, the lynchpin of their marketing strategy has been to link up MMA and its constituent parts with other areas of popular, contemporary culture: vegan eating habits and politics, reality television, raising children to succeed as athletes beyond known levels and at any cost. Continued growth will require a consistent parallel development where new viewers are given reasons to watch these pure athletes go up against each other in a cage that shows off how one combination of fighting styles might just be superior to another similar combination that is not exactly the same.
(Images Via: Sherdog, Sherdog, Bloody Elbow)
Jul 28th
Baddest MOFO On The Planet Returns To Action Saturday
Fedor “The Last Emperor” Emelianenko is considered a nice guy by most accounts. The soft spoken Russian would also rip your heart out of your chest if he needed to. The most prolific fighter in heavyweight (HW) mixed martial arts history returns to the Strikeforce cage June 26th in San Jose, California.
Having already defeated champions the likes of Andrei Arlovski, Tim Sylvia, Mark Coleman, Mirko CroCop, and Antonio Rodrigo Nogueria, most expected (and prayed) for him to sign with the UFC. Unfortunately, a deal could not be struck between the UFC and M1-Global, Fedor’s management team who co-promotes all his fights. So we are forced to see him fight against guys who aren’t talented enough for the UFC. This week he faces off against Fabricio Werdum who has lost to two fighters Fedor has already defeated. Should be fun!
See some highlights of Fedor here, him fighting 7’6’’ Korean Hong Man Choi, and Kevin Randleman slamming the shit out of him, and Fedor submitting him a minute later.
Jun 25th