Posts tagged Reebok
Reebok Classics Gets The “I Love The 90’s” Treatment
It’s no secret that some of the most iconic basketball sneakers to date were born in the 90s, including the Reebok Kamikaze I which made its debut during the ‘94-‘95 season. Off the court, the mashup of fluorescent blue, green, orange, pink, and yellow colors became a signature “90s” style that remains synonymous with the era to this day.
In the freshest iteration of the timeless silhouette, Reebok Classic fuses two of the most iconic fashion statements from a trend-setting era to create the Kamikaze I “I Love the 90s”.
The “90s” will return on April 17th and can be found at Shoe City, Eastbay, and Reebok.com for $125 (Grade School $90, Pre-School $70, Toddler $50).
Apr 2nd
Reebok Classic Brings Back The Question Mid “Green Fifteen” To Celebrate The Madness
Reebok Classic is giving college basketball fans one more thing to celebrate this March. Announcing a limited release of the green/white Question Mid, Reebok Classic is proud to bring back one of the most requested colorways of the iconic model that dominated the tourney years ago.
Available in adult and grade school sizing, these won’t last long. Head to Finish Line, VILLA, Shoe Palace, MR. ALANS, or Reebok.com on April 3rd and get yours for $140 ($95 for grade school).
Mar 26th
Reebok and Kendrick Lamar Run The Streets Of Los Angeles
Reebok and Kendrick Lamar stopped people right in their tracks in LA when they combined fitness and music. Lamar and Reebok surprised hundreds of runners. They all were in complete shock when Kendrick Lamar started to perform. The e
vent took place in a parking lot at Sunset and Hilldale for a Reebok run. Kendrick and a full band rolled up on a sixteen wheeler, flatbed truck to provide live music for all the runners.
Lamar was rocking the ZPump Fusion shoe, which launched on March 10th. The runners followed along and formed a dramatic convoy as they were flanked by police outriders and camera crews.
Lamar played some fan favorites and they runners went crazy. Even other people that weren’t looking to run joined the rap star’s caravan. Then Lamar even hosted an after party at the Reebok Lounge.
“Reebok and I have a shared goal to inspire, so helping people to get pumped though music and fitness was perfect – performing in such a unique way, creating a real experience and encouraging people through a run in my hometown of LA. Partnering with Reebok, we always want to do something different and that will get people moving and this is an example of us coming together to create something special” said Kendrick Lamar.
Mar 25th
Reebok ZPump Fusion Sneaker Launch in NYC
From left: UFC’s Conor McGregor, Paige VanZant, Reebok President Matt O’Toole and Jon Jones at the ZPump Fusion launch in NYC
This week at Spring Studios in New York City, Reebok hosted the launch of one of its boldest running shoes to date: the ZPump Fusion.
The event was kicked off with a presentation from Reebok President Matt O’Toole and Reebok Head of Advanced Concepts Bill McInnis describing the inspiration behind the shoe and its technology. Key guests who helped celebrate the launch included Sports Illustrated swimsuit model Hannah Davis who took part in the presentation in a fresh pair of ZPump Fusions, and Entourage star Adrian Grenier who was in the audience in the new running shoes as well. Top UFC stars Jon Jones, Conor McGregor and Paige VanZant were also in attendance, along with UFC President Dana White.
After the presentation ended, attendees and celebrity guests were invited to catch a sneak-peak at upcoming ZPump Fusion color ways in the specially designed “Future Room.” After lacing up, attendees were able to truly wear test the shoes in a specially constructed obstacle course that tested their agility and speed in a one-of-a-kind 4D multimedia experience.
Unlike traditional running shoes which are often made up of over 40 individual parts, the ZPump Fusion is constructed from just three, which means no unnecessary components or rigid parts to restrict movement in the foot. It’s also one of the first running shoes to provide a fully customizable fit, thanks to Pump technology that adapts to your foot.
The ZPump Fusion will be available on Tuesday, March 10th for $110 from retailers including Finish Line and reebok.com
Hanna Davis strikes a pose in her new ZPump Fusions
Adrian Grenier experiencing the interactive wall
Mar 6th
Reebok Classics Announces the Pump Kamikaze II, Dropping March 13th
Head out to Finish Line on March 13th to pick up your pair of Pump Kamikaze II for $125.
Feb 27th
Johny Hendricks Talks UFC 185 And Training With Reebok
Johny Hendricks has definitely made a name for himself in the octagon fighting in the UFC. He is a mixed martial artist and an accomplished former collegiate wrestler. Next month he will be taking on Matt Brown at the UFC 185 on March 14th. Thanks to Reebok I was able to chat with Johny about training for the fight in March, what he is doing differently for this match, and how the Reebok “Be More Human” campaign has helped him train.
Click here to listen to the interview.
For the “Be More Human” campaign well to all the athletes out there who spend their days bloody, muddy, and sore, not for bright lights or money, but to simply be the best version of themselves: This is for you.
Sometimes a little bit of crazy is a good thing. It’s that extra push that keeps you at the gym after everyone else has thrown in the towel, that urge to go for one more lap, or that mental alarm clock that drags you out of bed in the morning to get out there and train. That little bit of crazy is what sets the tire flippers, rope climbers, and 5 A.M. runners apart from the crowd.
And it’s not just about being able to lift more, run further, and jump higher. It’s about pushing your own personal limits, expanding your mental and social strength, not just your physical strength. It’s about being a harder worker, a more mindful person, a better human. Reebok designs gear that’s forged from these ideals and stands up to non-stop punishment.
Feb 10th
Reebok Classic Introduces The “All-Star Pack” Dropping 2/13
For years, there was only one professional basketball team in NYC until only a couple of years ago, when fans were torn between the two boroughs. This year for All-Star weekend, fans will flock to both stadiums to witness the best players in the world.
Reebok Classic attracts all fans with the launching of The Blast and Question Mid, just in time for All-Star weekend. Taking inspiration from the uniforms, the Question Mid keeps it simple yet stylish with a classic black and white combo. The Blast is renewed with hits of red and blue and completed with an ice bottom.
Stand out this All-Star weekend and stop by Finish Line, Jimmy Jazz, Eastbay, DTLR, Villa, Shoe City and Reebok.com on February 13th to pick up your pair of Question Mid and The Blast. Available in adult and grade school 3.5-7 sizing.
Pricing
Question Mid
Adults: $139.99
GS: $94.99
The Blast
Adults: $124.99
GS: $84.99
Feb 4th
Reebok Classics Announces Ventilator Reflective, Dropping 2/2
To celebrate the 25th anniversary of the Ventilator, Reebok is releasing a brand new iteration of this closet staple. A favorite of Reebok’s newest asset Kendrick Lamar, the Ventilator Reflective is a stylish new edition to the Ventilator collection.
This pack uses reflectivity on the iconic “crackle” print of the Ventilator OG; creating the perfect balance between aesthetics and function. By adding in a reflective material, Ventilator Reflective is subtle by day and bright in the right light.
Available starting February 2nd, head out to Reebok.com, Jimmy Jazz, Shoe City, Shoe Palace, and The Athlete’s Foot to grab your pair of Ventilator Reflective for $80.
Jan 29th
Reebok Urges You To Be More Human
Today, Reebok issued a bold challenge to the world to “Be More Human” with its new, fully-integrated marketing campaign, continuing the global fitness brand’s mission to change how people perceive and experience fitness. “Be More Human” goes beyond a campaign or a tagline; it’s a rally cry to live up to your full potential. This unique point of view is embodied in the brand’s new symbol, the Reebok Delta. The three sides represent the physical, mental and social change that comes through living a fitness lifestyle.
In our hyper technology-driven world, Reebok celebrates everyday people who have reconnected to a rugged physicality that allows them to live much bigger, fuller and less self-focused lives. For these individuals fitness isn’t just a physical activity – it’s something that enhances not only their body, but their entire life. Through fitness they become better parents, better leaders, better teachers, better partners and overall a better, stronger version of themselves.
“Reebok believes that by pushing ourselves to the brink and testing our limitations, we have the power to transform ourselves not only physically but also mentally and socially”, said Matt O’Toole, Reebok Brand President. “By adopting such a lifestyle, you find yourself in a community of people, joined together by a common purpose – to be better versions of themselves. We’re confident that when we push ourselves, we not only transform our bodies, we transform our entire lives.”
The brand film titled “Freak Show”, available at www.reebok.com/bemorehuman acknowledges that tough fitness is a lifestyle not always understood. Its methods are intense, demanding and require real commitment. “Freak Show” is a celebration of those who have chosen to be more than they thought they could be through fitness. It is a challenge to those yet to be converted to Be More Human.
Jan 28th
Reebok Answers Why The Chicken Crossed The Road
Earlier this week, Reebok challenged the fitness culture status quo with the release of “Free Range” – a captivating video starring a chicken that encourages people to escape a culture that promotes monotonous, uninspiring activities and take on a more engaging approach to physical activity that inspires lifelong commitment.
Released mid-January to coincide with the time that New Year resolutions are most commonly broken or fail, Reebok wants to send a clear message that the reason people fall off the wagon and go back to their sedentary habits is because they’ve bought into a fitness culture that is broken – one that should be traded in for an untethered, inspiring health and fitness lifestyle.
“At Reebok we believe you shouldn’t make resolutions for only a year; rather, you should make them for life,” said Matt O’Toole, Reebok Brand President. “This is why we work with partners such as CrossFit, Spartan Race and Les Mills; fitness inspiration that provides the motivation to live out your resolution — motivations like community, versatility and pushing limits. Reebok believes an active life goes beyond physical benefits; it’s about bettering yourself mentally and socially as well. This is a point of view embodied in the brand’s new symbol, the Reebok Delta.”
The video created by Venables Bell & Partners, depicts a daring chicken escaping from its coop in the search for a more fulfilling and rewarding “Free Range” lifestyle. Running freely across fields and overcoming a number of obstacles that get in its way, the film brings to life Reebok’s approach to fitness and encourages people to embrace a new path to physical activity – one that is unrestrained and promotes an inspiring health and fitness lifestyle.
Jan 14th
