Lifestyle
Ton Of Action At The Dew Tour
This past week J. Cole and Bleachers performed during Mountain Dew’s kick-off party in Brooklyn to celebrate the 10th anniversary of Dew Tour – one of the hottest action sports events, which took place Sept. 20-21 at House of Vans. Questlove also made a special surprise appearance to DJ between sets to get the crowd ready for J. Cole.
Celebs and notable guests attended the event, including: J. Cole, hip hop artist; Jack Antonoff (Bleachers/lead guitarist in Fun.); Questlove, musician and DJ; Zosia Mamet, actress; Sam Worthington, actor; Takeo Spikes, athlete/NBC sports analyst; Paul Rodriguez, professional skateboarder; Danny Davis, professional skateboarding; Scotty Lago, professional snowboarder; Sean Malto, professional skateboarder; Boo Johnson, professional skateboarder; Theotis Beasley, professional skateboarder – and others.
Shutting down Franklin Street in Brooklyn, N.Y. directly in front of the House of Vans, BMX streetstyle set the tone on Sunday for the final day of the Dew Tour Toyota City Championships. Bringing back some of the biggest obstacles such as the shipping container at the start, the Toyota car jump and the 10-stair to close out the course, the crowds were taken back by BMX.
For streetstyle, each athlete receives three attempts at the intimidating course and, although it may not be desired, athletes were encouraged to continue down the course even if they missed a trick along the way. In the end, only their top run counted for their placement.
Moment of Truth
The entire event was full of massive tricks, transfers and bails. As this course can be quite grueling, the athletes realize that despite being encouraged to continue they need to conserve energy in order to pull that perfect run — especially when they see what their competitors are pulling.
The idea to stop and recoup was the route Garrett Reynolds chose on his second run once he slipped up on the beginning of the course. Knowing he was not in the top spot and feeling “completely out of rhythm” after messing up, the pressure was on when he rolled in for his final run. Not to mention Garrett only was able to get 15 minutes of riding in during practice as he was held up in the medical tent waiting to be cleared. 
The final came and Garrett went off. He did what he had to, completed his run and impressed everyone on his way to reclaiming his streetstyle title as the original winner of the event.
Top Tricks:
Chad Kerley – feeble grind to hard 360 out off the first box jump, 180 barspin to fakie over the Toyota car jump, crank grind to barspin out off the flat white fence rail, manual through the whoops then up and across the tall long box jump to barspin in and an insane 540 over the planter gap to flat at the end.
Tyler Fernengel – giant truckdriver from the A-frame wedge to roller gap, also a massive tuck no-hander to late barspin on the same gap earlier, tailwhip over the bump to flat and a barspin over the planter gap to flat.
Scotty Cranmer – tailwhip in off the shipping container, backflip tailwhip over the first box jump, enormous double tailwhip from the A-frame wedge to roller gap, double tire ride to barspin out on the Toyota bench and an over double peg on the 10-stair rail.
Dennis Enarson – feeble grind to opposite tailwhip off the shipping container, truckdriver to flat over the Toyota car jump, double tire to tailwhip off the flat white fence rail, 180 tailwhip to flat off the A-frame wedge, feeble to barspin off bump to out ledge and a double tire down the 10-stair handrail.
Winner’s Top Tricks:
Garrett Reynolds – feeble to truckdriver in off the shipping container ledge, opposite 360 lookback over the first box jump, opposite tailwhip over the Toyota car jump, barspin 180 to crooked grind to 180 out off the flat white fence rail, truckdriver over the A-frame wedge to flat, barspin ice pick and a tailwhip over the 10-stair handrail to flat.
Winner’s Quote:
“This event is really fun because you cruise down a hill and you hit what comes your way. It sounds cliché but it feels like you are riding in a video game because no skatepark is this long and you just keep hitting fun stuff the whole way. I have more fun riding this contest than I probably will for the rest of the year.” — Garrett Reynolds
Sep 28th
Tailgating Tips For Turning Any Car Into An MVP
Cars.com just put together a list of tailgate tips to maximize your car for the ultimate tailgate experience This year’s favorite is the RAM 1500. The RAM has built in WiFi, and the beverage ready RamBox provides tailgaters with a built in cooler.
Here are some tailgating tips from Patrick Olsen, Cars.com Editor-in-Chief
What’s the best way to use storage space for tailgate gear?
Patrick Olsen: Three words: Cover, secure, safety.
Cover: It starts with laying down a good protective cover (tarp, etc.) inside your car. Even the cleanest travel grill will have a lot of grease and grime after tailgating, and you don’t want that all over your interior.
Secure: Once you have the tarp down, start by putting in the grill because it usually has the most unwieldy shape. You’ll want to put some bracing items around it (coolers are good) to limit any movement while you drive to and from the game. A grill that tips over while you’re driving will make for a bigger mess than the Jacksonville Jaguars. Once you have that down, put other things in with the biggest items (folding chairs, coolers, etc.) first and smaller stuff toward the end. Finally, don’t leave food or other items to become projectiles in the case of a sudden stop or crash.
Safety: Don’t stack anything in your line of sight — especially out the rear or rear-quarter windows — and make sure you store sharp objects like knives or metal tongs in an enclosed container. And, as tempting as it might sound, avoid draping team flags over windows you need to see out of until you get to the tailgate lot. We’re all about creating the ultimate fan-mobile, but do it safely.
Tips for conserving battery life?
PO: Be prepared: Have jumper cables or a rechargeable jumping kit on hand. But feel free to leave the engine running throughout the tailgate. When idling, the typical car only consumes about a gallon of gas per hour, so for most cars, a four-hour tailgate would use less than a quarter-tank of fuel, and eliminate the risk of a dead battery.
Be aware: Avoid standing (or having trash bags and other items) within a couple feet of the exhaust to avoid burns or fires. And obviously this is a bad idea if you’re tailgating in an area with limited ventilation.
How to maximize rear space for an optimal tailgating experience?
PO: See first question.
Tips for quick clean-up after the tailgate?
PO: Set aside some time: Tailgates often turn into a rush for the gates when everyone realizes the game is about to start, and if you aren’t prepared, you might miss kickoff. So keep track of time, and leave yourself 15 minutes just to clean up before heading into the stadium.
Make it a team activity: Don’t be afraid to delegate; after all, you planned this shindig, and you shouldn’t have to clean up alone. Bring a few trash bags, fill ‘em up and identify public trash containers (most tailgate lots have plenty) where you can leave them.
Sound is a key element to any tailgate is there a car with a particularly great sound or multimedia system for tailgating?
PO: Bring your own: While some cars, like GMC’s Acadia SUV, have thought about tailgating when designing the factory stereo, by and large, car stereos are designed to fill the cabin with noise, so they don’t do a very good job broadcasting music outside the car. Bring along a portable stereo with Bluetooth or an iPod plug-in, and either plug it into a car using an inverter or a factory household-style, two-prong outlet.
Sep 22nd
Anheuser-Busch Wants Us All To Be(er) Responsible
Budweiser today released an exclusive digital video to raise awareness for drunk-driving prevention. Unlike previous spots from Anheuser-Busch’s flagship beer brand, the online-only content carries a more emotional tone and portrays how having a plan to get home safe can result in a positive ending.
Anheuser-Busch and Budweiser believe drunk driving is 100 percent preventable when adults make a plan to get home safe. However, lives are still lost in drunk driving-related crashes every year. The “Friends are Waiting” video opens with the deep bond between two best friends—Luke and his dog Cooper—and culminates with Cooper’s reaction when Luke doesn’t come home after a night out.
Anheuser-Busch is one of the first alcohol companies to widely deliver a responsible drinking message with this tone, and the new video represents an evolution in how the company talks about responsible drinking. Although Budweiser is sharing this message with anyone of legal drinking age, the brand is releasing the video digitally to capture the attention of drinkers ages 21-27, who consume and share content via online news sources and social sites.
“Budweiser has long championed the message to ‘designate a driver and enjoy the great times,’ but this video goes a step further to reinforce the importance of making a plan to get home safe while showing how our decisions impact those around us,” said Kathy Casso, vice president, Corporate Social Responsibility, Anheuser-Busch. “Creating this video to live – and be shared – digitally is an important way to keep the momentum going and reach as many adults as possible.”
The launch of the 60-second video is being timed with Anheuser-Busch’s 5th annual Global Be(er) Responsible Day on Friday, Sept. 19, a day Anheuser-Busch InBev and 155,000 colleagues worldwide dedicate to promoting responsible drinking worldwide.
Sep 19th
The Ventilator “Tonal Ballistic” Sneaker Pack From Reebok Classic
On the heels of the Ventilator “Night Vision” pack release, Reebok Classic introduces the Ventilator “Tonal Ballistic” pack. Inspired by the outdoors, the rugged suede upper execution on this limited edition pack is sure to become a style statement this Fall.
Born during the golden era of Reebok design and technology innovation, the Ventilator was a game-changing runner when it was first introduced in 1990. The first Reebok lightweight runner with a focus on breathability, the Ventilator was a bold, expressive silhouette that was years ahead of its time. Today the Reebok Ventilator remains an extremely versatile, one-of-a-kind sneaker, with the chameleon-like ability to take both clean and bold executions.
Very limited pairs of the Ventilator “Tonal Ballistic” pack are available now at Jimmy Jazz, Urban Outfitters, Bait, Active Athlete, and Reebok.com for $90.
Sep 19th
Reebok Classic x Melody Ehsani Collection Launching This Friday
Reebok Classic continues its exclusive partnership and design collaboration with Los Angeles based designer Melody Ehsani with the introduction of the “Constellation Pack” for FW14.
The collection features two models that speak to the Reebok Classic heritage: the Freestyle and the Classic Leather, which are reworked with Melody’s signature daring and directional designs.
Inspired by the beautiful and unique patterns of the 12 zodiac constellations and star groups, Melody took influence from the navigational use o
f the night sky and the idea of finding your own path; despite having your feet on the ground, looking up into the endless, unknown universe will guide your every step.
The neon lime full grain leather upper features the constellations printed in reflective 3M graphic for a standout detail that dazzles at night. Debossed logos on the tongue add a subtle Classic detail, while Melody added her own personal touch to the pack with eye-catching jewelry inspired lacelock hardware and a handwritten message hidden on the inside collar.
Reebok’s iconic Classic Leather and Freestyle silhouettes are re-interpreted by Melody and updated with a platform midsole and hidden wedge respectively, for two fresh and contemporary designs that are unapologetic, special and multi-dimensional, just like the women who will wear them.
Strictly limited edition, the Constellation Pack will be sold for $149.99 and will launch exclusively at the Melody Ehsani flagship store (424 1/2 N. Fairfax, Los Angeles, CA 90036) from September 19th, and then retail through global fashion retailers from September 26th.
Sep 18th
I’ll Have A Captain And Colaaaaaaaaaaaaaaarrrrrrr
Shiver me timbers! International Talk Like a Pirate Day is tomorrow, September 19th and Captain Morgan Rum Co. is sailing into uncharted waters by challenging adult consumers across the U.S. to channel their inner buccaneer, raise a glass of Captain & Colaaarr and talk like a pirate – all for a good cause.
In addition to raising a glass of Captain & Colaaarr, Captain Morgan is encouraging its convoy of fans to share their celebrations on social media. For every tweet using the #CaptainandColaaarr hashtag, the brand will donate $1 to charitable organizations, including NYC’s City Harvest and Purple Heart Homes. Adult fans can also visit www.CaptainandColaaarr.com or the brand’s Facebook page to complete the Captain and Colaaarr Challenge and show off their toast.
Captain and Cola
Cola is the perfect accompaniment to Captain Morgan Original Spiced Rum. Why? Because the mix accentuates the vanilla notes naturally produced during the maturation process to create a LEGENDARY MIX!
Ingredients
1.5 oz. Captain Morgan Original Spiced Rum
6 oz. Cola
1 lime slice
Preparation
Add Captain Morgan Original Spiced Rum and cola in ice-filled pint glass and garnish with lime.
Sep 18th
Introducing the Kamikaze II “Breast Cancer Awareness” from Reebok Classic
Reebok Classic delivers a sneak peek of the kicks Isaiah Thomas will be rocking for a cause when he steps back on the court this October. A perennial favorite among players both on and off court, the Kamikaze II Mid will be dialed up with hits of pink on its distinctive zigzag design in support of Breast Cancer Awareness month.
Limited pairs of the pink/grey Kamikaze II will hit stores on Friday, October 3rd at Finish Line, Jimmy Jazz, Champs, Eastbay, DTLR, Shoe City, Reebok.com for $110 for Men’s Adult sizing. Grade school sizes will retail at $85 and Pre-school sizing will retail for $50.
A portion of the proceeds for every pair sold will be donated to the Avon Breast Cancer Crusade. Reebok is proud to be national sponsor of the Avon Walk For Breast Cancer and will donate a minimum of $300,000 through pink ribbon product sales to support access to care and to help find a cure for breast cancer.
Sep 18th
Burger King Goes To The Dark Side
Burger King introduces the Kuro Burger, made with a black bun, black sauce and black cheese
The cheese looks like slices of processed American cheese singles is m
ade with smoked charcoal.The cheese is layered on a beef patty, which contains black pepper and topped with a black sauce made with onion, garlic, and squid ink. All of this is placed between two buns, also made of charcoal.
There are two types of burgers: the Kuro Pearl and the Kuro Diamond, which has lettuce, tomatoes, and onions, and yes, the mayonnaise is still white.
The burgers go on sale later this month in Japan for a limited time only.
Sep 14th
Apple Watch To Hit Stores Early 2015
Incorporating powerful technologies into something small enough to wear on the wrist presented some very big design challenges. Which led to even bigger creative solutions. Apple Watch combines a series of remarkable feats of engineering into a singular, entirely new experience. One that blurs the boundaries between the physical object and the software that powers it.
The crown has been a standard feature on watches for more than a century. Our new Digital Crown is a multifunctional input device that lets you zoom, scroll, and select without covering the screen. It’s as integral to Apple Watch as the Click Wheel is to iPod. Or the mouse is to Mac. We also built the new Watch OS from the wrist up. The Home screen lets you quickly find your favorite apps. The custom font is easy to read at arm’s length. And the force-sensitive Retina display puts more functionality at your fingertip. Technically speaking, it’s one amazing little device.
Sep 10th
The Air Jordan XX9 Takes Flight
This past weekend marked the launch of the latest shoe in the iconic Air Jordan franchise, the Air Jordan XX9. Following a full summer championing performance basketball across North America and around the world, the brand hosted a celebration of flight in New York and Los Angeles as consumers lined up for their first chance to take home the game shoe.
To celebrate launch weekend, the brand hosted events on both coasts. In New York, it took over the Footaction store adjacent to Flight 23 at Footaction so consumers could try the AJ XX9 before buying it. In Los Angeles Jordan Brand’s Russell Westbrook hosted a takeover of the Center Plaza at Santa Monica Place. Serving as a platform for attendees to take flight, consumers took home a digital gif of themselves dunking in the Air Jordan XX9.
The journey for the Air Jordan XX9, has only just begun. Over the weekend Jordan.com released its first innovation page that allows consumers to dive deeper into the technology behind its latest game shoe. The page gives a breakdown of FlightPlate illustrating how these elements combine to give athletes first-step supremacy, second-jump dominance and jump-shot boost.
Jordan Brand also released the “Get Up” commercial. ” The video invites the world to grab a pair of Air Jordan XX9s and #TakeFlight, fulfilling a desire we’ve all had since birth. “Get Up” will be featured on the brand’s Facebook, Twitter and YouTube channels.
Sep 10th
