Some really cool and exciting news coming from Lincoln Motor Company. There a new and spacious Lincoln Experience Center now open near Dallas – Lincoln’s second such facility. It is the latest example of the brand’s ever-increasing outreach to provide personalized client services and effortless ownership.

The Lincoln Experience Center at the site of The Star in Frisco – corporate world headquarters and practice facility for the Dallas Cowboys and a new upscale development – offers those new to The Lincoln Motor Company the opportunity to learn about the brand in a comfortable, luxurious environment. It also serves to strengthen the company’s connection to the Dallas-Fort Worth area. In 2016, Lincoln became the official luxury vehicle of the Dallas Cowboys. Texas is one of the fastest growing luxury markets in the nation, second only to California, according to industry statistics.

The new Lincoln Experience Center adds to the brand’s physical presence in luxury markets – the first one opened in July 2016 at Fashion Island in Newport Beach, California. In just over a year, more than 82,000 guests have visited and nearly 85 percent indicate they are more likely to purchase a Lincoln vehicle as a result. Nearly 90 percent say the center has positively changed their view of Lincoln.

In 2016, Lincoln launched nationwide Pickup and Delivery; the brand is now the only luxury automaker to provide this valet service as standard across all 2017 nameplates. Pickup and Delivery is on track to complete more than 50,000 rides by the end of 2017.

The Lincoln Way builds off the company’s success in China, where the idea originated. Lincoln is the best-selling luxury brand there with 32,558 vehicles sold in 2016, a near threefold increase over 2015. In 2016, Lincoln launched nationwide Pickup and Delivery; the brand is now the only luxury automaker to provide this valet service as standard across all 2017 nameplates. Pickup and Delivery is on track to complete more than 50,000 rides by the end of 2017.

National Pickup and Delivery has been so successful, it has spawned several pilots, including:

At-Home Test Drive, piloting in Houston and Dallas. Prospective clients can schedule a test drive online, have the vehicle brought to their home, and experience effortless luxury

Chauffeur Service, piloting in San Diego and Miami, provides clients with a carefully screened driver when needed – allowing them to enjoy being a passenger from the safety and comfort of their own vehicle. The chauffeur can assist with other errands while clients attend to their engagements

Lincoln Black Label provides personalized shopping with dedicated personnel in the showroom, online, or remotely in locations convenient for customers. Owners enjoy privileges ranging from extended premium service and maintenance coverage to anytime car washes, annual detailing, and a Culinary Collection membership that provides access to a curated list of restaurants from coast to coast.

More information on The Lincoln Way and Lincoln Experience Centers is available at www.lincolnexperiencecenter.com and http://www.lincoln.com/lincolnway/.

Related Posts

  1. Experience “The Lincoln Way” at the New Lincoln Experience Center in Newport Beach
  2. Lincoln Looks To Pick You Up
  3. Check Out The All New Head-Up Display From Lincoln
  4. You Will Want To Check Out The 2017 Lincoln Continental
  5. Lincoln Teams Up With Montauk’s Surf Lodge