Art Eddy III
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Watch The Latest Star Wars Rogue One Trailer
While many people were checking out the summer games we got to see a very cool new trailer for Lucasfilm’s Rogue One. For this Star Wars film the time period takes place before the events of Star Wars: A New Hope. It tells the story of unlikely heroes who have united to steal plans to the dreaded Death Star.
The cast includes Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Jiang Wen, Mads Mikkelsen, Alan Tudyk, Riz Ahmed, and Forest Whitaker. ROGUE ONE is directed by Gareth Edwards, produced by Kathleen Kennedy, Allison Shearmur, and Simon Emanuel, executive produced by John Knoll and Jason McGatlin, and co-produced by John Swartz and Kiri Hart.
Rogue One arrives in theaters everywhere on December 16th!
Aug 12th
Raise A Glass To Celebrate National Whiskey Sour Day
On August 25th you will be able to raise a glass to celebrate National Whisky Sour Day. Did you know that over a century ago, the Whiskey Sour originated as one of the simplest cocktails, with variations of whiskey, lemon juice, and sweetened with sugar? The mix lost attention after the prohibition era, but it re-surged with the heightened interest in craft cocktails. Thanks to whiskey’s newfound status and the use of fresh ingredients, the Whiskey Sour has made a strong comeback.
To celebrate the revival of the classic Whiskey Sour, we have a couple of great recipes below.
George Dickel Whisky Sour
1.3 oz. George Dickel No.12 Whisky
1.5 oz. lemon juice
0.75 oz. simple syrup
Shake and strain ingredients into an ice-filled rocks glass. Garnish with a lemon wedge or cherry.
Jeff’s Redneck Sour
1.25 oz. Bulleit Rye
1 oz. fresh lemon sour
0.5 oz. fresh grapefruit juice
2 dashes grapefruit bitters
Shake and strain ingredients into an ice-filled rocks glass. Garnish with a grapefruit half wheel.
The Harvest Sour
1 oz. Crown Royal Northern Harvest Rye
.5 oz. Crown Royal Regal Apple Flavored
.5 oz. lemon juice
.5 oz. simple syrup
1 Dash Pimento Bitters
1 Egg White
Grated Nutmeg (optional)
Combine ingredients in a shaker with ice. Shake well and strain into a chilled coupe glass. Grate nutmeg for garnish (optional).
Aug 11th
Feel The Force Awakening In 3D
If you want to experience “Star Wars: The Force Awakens” in a totally new way you are in luck. Starting this fall, Star Wars fans around the world, will see a galaxy far, far away up close and in eye-popping 3D through the highly anticipated “Star Wars: The Force Awakens” 3D Collector’s Edition, rolling out beginning Oct. 31 and arriving in the United States and Canada on Nov 15.
For the first time—and just in time for the holidays—viewers can bring home Lucasfilm’s “Star Wars: The Force Awakens” in 3D, encased in stunning, collectible packaging. The exclusive four-disc 3D Collector’s Edition contains the original theatrical release on Blu-ray 3D™, Blu-ray™, Digital HD and DVD, along with originally released bonus features and brand-new bonus material, including additional deleted scenes, behind-the-scenes conversations with cast and crew and revealing, never-before released audio commentary by director J.J. Abrams.
Upon its debut last December, “Star Wars: The Force Awakens” received rave reviews from both critics and audiences, and shattered box office records with over $936 million domestic and $2 billion worldwide. The film has since been nominated for five Academy Awards® and took home the BAFTA Award for Special Visual Effects. “The Force Awakens” re-ignited the Star Wars franchise and fans eagerly await the next installment, arriving in theaters Dec. 2017, as well as the first in a series of standalone films, “Rogue One: A Star Wars Story,” premiering on Dec. 16, 2016.
Bonus features include:
Audio Commentary with J.J. Abrams – Enter the mind of visionary director J.J. Abrams as he reveals the creative and complex choices made while developing the first film in the new Star Wars trilogy.
Foley: A Sonic Tale – Foley artists, consisting of old pros and new talent, unite to bring the world of “Star Wars: The Force Awakens” alive through the matching of sound to action.
Sounds of the Resistance – Hear how the epic sound design of “Star Wars: The Force Awakens” moves the Star Wars legacy forward.
Deleted Scenes – View never-before-shared scenes that didn’t make the film’s final cut.
Dressing the Galaxy – Costume Designer Michael Kaplan reveals how the costumes of the original Star Wars movies were re-envisioned for a new generation.
The Scavenger and the Stormtrooper: A Conversation with Daisy Ridley and John Boyega – The two new stars share the thrill of working together on the adventure of a lifetime and becoming part of the Star Wars legacy.
Inside the Armory – Take a fascinating tour through the design and creation of the weaponry in “Star Wars: The Force Awakens.”
Classic Bonus Features – These offerings from the April release of “Star Wars: The Force Awakens,” include the complete story behind the making of the film, an unforgettable cast table read, insights from legendary composer John Williams and deleted scenes, as well as features that dig deeper into the creation of new characters such as BB-8, the design of the climactic lightsaber battle between Rey and Kylo Ren, the film’s remarkable digital artistry and the Star Wars: Force for Change global aid initiative.
Aug 10th
JJ Watt Trains With Firefighters
JJ Watt is known for his intense training. So it is no wonder that he trained with firefighters. Watt can land a 61-foot box jump, squat 700 pounds and routinely lead the NFL in tackles, but can he make it through firefighter training in the heat? John Watt, retired firefighter, joined his son to help him take in the challenge on behalf of the Gatorade Beat the Heat educational campaign.
JJ visited his hometown fire department in Pewaukee, Wisc. and tried the physical and technical training firefighters conduct in order to perform their daily duties which, as JJ points out, offers much greater consequences than he encounters on a NFL field.
The Beat the Heat program teaches youth athletes the importance of heat safety and staying hydrated during the hot summer months, which JJ needed to do plenty of as he pulled water hoses, climbed flights of stairs and put out fires – all in 86-degree weather in full firefighter gear that added to his 6-foot-5 289-pound frame.
Aug 10th
Jordan Brand Introduces Their Breakfast Club
For those who didn’t follow Michael Jordan’s career closely he did have his struggles in the league. To counter those challenges he needed to break down those metaphorical walls that he couldn’t breakthrough. A wall he had to breach in order to achieve his championship dreams.
“The physicality of the game was changing,” said Michael Jordan. “The league was allowing defenders to be a lot more physical with the ball handler and I knew that I had to find a way to get stronger and be able to deal with the beating.”
His strategy entailed pre-practice and one-on-one workouts with his trainer, focused on strength training and weights. Motivated by Jordan’s commitment, his teammates began to join in the extracurricular sessions, which often started as early as 7am. Jordan would famously arrive to the gym, with a wry smile and cup of coffee in hand. Aptly the gathering soon became known as the “Breakfast Club.”
The “Breakfast Club” was the foundation for Michael’s epic six title, six Finals MVP run. The sessions proved to Jordan that the status quo was not enough; if he wanted to be a champion there were extra steps involved.
“Breakfast Club was a mindset more than a workout,” clarifies Jordan. “We wanted to be more prepared than anyone else.”
Today, the brand brings the Jordan Breakfast Club to kids around the world through an elevated training collection and interactive training regime curated by Jordan Brand’s family of athletes and Master Trainer. “Michael is the blueprint for greatness,” says Larry Miller, President of Jordan Brand. “We are excited to be able to share some of these insights and training tips with kids who are striving to reach their own greatness.”
The Jordan Breakfast Club Training experience is built around a 30-day program designed by Alex Molden – Jordan Master Trainer and former pro-athlete. The service platform helps kids improve their speed, strength and reaction skills for the season ahead.
After subscribing to the program digitally, athletes will have the opportunity to begin training immediately using the drills and techniques introduced by a collection of Jordan Brand athletes, such as Dez Bryant, Erik Kynard, and Jalen Ramsey. These digital sessions, which will be delivered directly to the athlete through a Jordan Chatbox® execution, are geared toward athletes of all levels.
Athletes can pre-register for the Jordan Breakfast Club at Jordan.com/training and will begin receiving workouts on September 6. Live experiences will be offered in Chicago, New York, Los Angeles and Toronto as well.
Aug 8th
Michelob Ultra Is Celebrating Golf In Rio
Have you been watching the summer games in Rio? Golf fans are excited that golf is returning to the Games for the first time in 112 years. To celebrate Michelob ULTRA is ready to tee up the excitement in Rio to rally fans in celebrating the sport – showing their support for Team USA.
To do so, Michelob ULTRA today debuted a unique video below with a comedic tone featuring pro golfer Scott Langley in action, though in this case, one that shows what it would be like with Scott playing and an animated Brazilian soccer announcer giving the animated play-by-play.
In the video Michelob ULTRA enlisted Nilson César, a famous Brazillian soccer announcer to narrate the spot in a way that only he could – conveying excitement through his mastery of language, enthusiasm, and words that while normal for soccer, makes us all look at golf in a whole new way.
This is all part of Michelob ULTRA’s way of celebrating the return of the sport, as an official sponsor of the PGA Tour and Champions Tour, while simultaneously paying homage to the well-known excitement that host country Brazil has for the beautiful game of soccer.
To get in on the fun, Michelob ULTRA is inviting fans 21 years old and older to share their best golf shot for a chance to receive their own soccer-inspired video as a parody of the ad. Share your best swings at @MichelobULTRA with the hashtag #ULTRAgolf on Facebook, Twitter and Instagram.
Aug 8th
Cam’ron & Jadakiss Ball Out At Rucker Park
Two Hip-Hop stars were hanging out in Harlem in New York for the Reebok Classic. They were there checking out the games at the famed Rucker Park for the Entertainment Basketball Classic to launch the Question Mid EBC and A5 sneakers as part of the iconic Question Mid’s 20th anniversary this year.
Cam’ron was on site to support the Question Mid EBC, which was inspired by Allen Iverson’s first appearance at Rucker Park in 1996. Jadakiss was supporting the new Question Mid A5 sneaker, which was inspired by the original Answer V sneaker in 2001 where Jadakiss starred in the now famous Reebok commercial in 2001 when he rapped alongside Allen Iverson. Jahlil Beats as well as Sway Calloway were also on-site to support the Question Mid launches.
Cam’ron and Jadakiss met with a heated throng of fans on site and watched the All-Star EBC game from the sidelines where one team wore the Question Mid A5 and the other wore the EBC style for a true head-to-head matchup.
The Question Mid EBC launches today at retailers nationwide and the Question Mid A5 will launch next Friday, August 15th.
Like many basketball legends starting out in their careers, Allen Iverson visited the legendary Rucker Park in Harlem, New York City to play an exhibition game. A week before being selected as the #1 pick in the 1996 NBA Draft, Iverson went to Rucker Park on a hot summer night in June 18th, 1996 for the Entertainer’s Basketball Classic (EBC) and brought his electrifying mastery of the court to life to a crowd of fans that overflowed the park. Largely credited with introducing his version of street ball to the larger basketball community, Iverson wowed everyone with his bombastic, unapologetic style of play that he would hone throughout his career.
To commemorate Iverson’s historic appearance at Rucker Park, Reebok Classic teamed up with the EBC program’s founder Greg Marius for the Reebok Question Mid EBC. The style pays homage to the color scheme that Iverson wore that evening, with an upper made of jersey mesh, gold suede and navy leather. The words “Standing Room Only” replaces the Question logo at the collar of each shoe, referencing the packed fans that night at Rucker Park.
Aug 5th
Jordan Brand Releases The Alternate Air Jordan VII
The Olympic Games were never the same since the 1992 Dream Team took the world by storm. The team was lead in part by Michael Jordan. So as we approach this year’s Summer Olympics, Jordan Brand brings out something from the archives of Jordan lore. 1992’s Air Jordan VII is emblematic of this truth. Jordan won his third MVP award, took his second title and claimed a second gold medal in the shoe. With its design, Tinker Hatfield initiated some firsts: removing the Nike Air branding visible on the previous six Jordan models and adding a neoprene Huarache bootie for support. Hatfield also sought to add a new, more international flare to the line through the incorporation of a fresh geometric pattern inspired by a poster for the long-running Afropop Worldwide radio program.
“This one was in the works for a while,” says Hatfield of the patriotic basketball version of the Air Jordan VII. “I did one that was more white based and one that was much more contrasted. My recollection is that MJ thought the contrasted one was really cool. Ultimately, I left it up to him.”
Jordan selected the white-based version. The alternate was relegated to the archives until now. The Air Jordan VII Retro “Tinker Alternate” will be available in full family sizing on August 6. Stay tuned to Nike News and @Jumpman23 on Instagram and Twitter for more information on Jordan Brand product launches.
Aug 4th
Reebok And J.J. Watt Release More Colorways Of The JJ I
Even though J.J. Watt might be recovering from injury it didn’t stop him and Reebok on releasing a brand new can’t-miss colorway of his first signature training shoe – the JJ I Preseason Training. The navy, red and white colorway serves as a nod to those who inspire him both on and off the field – his teammates and fans. J.J. gifted all of his teammates new pairs of JJ I’s.
As he continues to push his limits, the JJ I Preseason Training will be there every step, cut, and jump of the way. The JJ I Preseason Training will be available at 12am on August 5 for $99.
Aug 4th
Jordan Brand Teams Up With Michigan To Upgrade School Uniforms
First it was Michigan getting Jim Harbaugh to be their head coach for football. Now it is Michigan teaming up with Jordan Brand to upgrade their uniforms and gear. The University of Michigan is more than just a school. It is a community and family represented by a single letter, two hues: Maize and Blue, and a longstanding tradition of excellence — a reputation of leading both academically and athletically.
On the gridiron, Michigan has, since fielding its first team in 1871, claimed more victories than any other school. The university also lays claim to 11 national championships, over 120 first-team all-Americans and three Heisman trophy winners, including Jordan Brand athlete Charles Woodson. Beyond, the program’s Winged Helmet, introduced in 1938, and remains an icon of college football.
Similarly, the Jordan Brand is more than one man. For over 30 years, Jordan Brand has built a culture by pushing the boundaries of innovation and style; the Jumpman logo has come to represent greatness and unites athletes around the world who are willing to push their limits to be the best.
“Michael Jordan never settled. His career was defined by his competitive drive, unwavering work ethic and a dogged pursuit of winning,” says Larry Miller, President of the Jordan Brand. “These same principles have guided the Jordan Brand since its inception, and we see a like-spirit in the University of Michigan. What started with a phone call between Michael and Coach Harbaugh comes to life today in an unprecedented partnership which further diversifies the Jordan Brand’s commitment to football and athletes.”
This fall, that legacy will continue to transcend sport as the Michigan football team debuts the iconic Jumpman on the gridiron.
The Michigan jersey, built on the Nike Vapor Untouchable chasse, features a minimal-seam design and stretch woven materials. Focusing on fit, range of motion and breathability, the jersey includes tailored lines that are articulated to move with the body and laser perforations in the front and back panels to maximize ventilation.
Additionally, taking into account the importance of preparation to success, Jordan Brand will outfit the team with the Jordan Trainer 1 Low. Created by Jordan footwear designers to help eliminate distractions on the practice field and in the weight room, the shoe enhances natural motion, comfort and increased sensory feedback. Speed flex technology in the midsole, Zoom Air in the heel and a Flyweave woven upper facilitate stability and support.
The Jordan Trainer 1 low “Michigan” will be available August 6 on Jordan.com and at The M Den, the official retailer of Michigan Athletics.
Stay tuned to Jordan.com and GoBlueHailMichigan.com for more information on the Michigan x Jordan partnership.
Aug 3rd
