Art Eddy III
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Posts by Art Eddy III
Celebrate National Coffee Day With Jack Daniels
It might sound weird, but if you are celebrating National Coffee Day you might want to add Jack Daniels. We have a cool recipe below from Los Angeles-based mixologist Eric “ET” Tecosky called the Frozen Monkey.
Jack Daniel’s has raised a glass to National Coffee Day by creating a delightfully caffeinated, sweet-meets-bold, frozen cold brew coffee-based cocktail (frozen mostly because we’re not quite ready to let go of summer) to help celebrate two national treasures – coffee and Tennessee Whiskey.
FROZEN MONKEY 
1 1/2 oz. Gentleman Jack Daniel’s
2 oz. cold brew coffee (can supplement with chilled espresso or very strong chilled coffee)
1 oz. whole milk
1/2 oz. Gifford Banana Liqueur
1/2 oz. Simple Syrup or Agave Syrup
1/4 ripe banana
1/2 oz. Hershey’s Chocolate Syrup
Directions: Add all but banana to a blender. Add ice to just above liquid. Add banana. Blend until smooth. Pour into a pint glass or Mason jar. Top with whipped cream. Sprinkle with espresso dust (crushed espresso) and add a slice of banana.
Sep 29th
Nike Has Self Tying Shoe Coming In November
While we were waiting for the kicks Marty McFly wore in Back to the Future, we now have the Nike HyperAdapt 1.0 to keep us occupied. “Innovation at Nike is not about dreaming of tomorrow. It’s about accelerating toward it,” says Tinker Hatfield. “We’re able to anticipate the needs of athletes because we know them better than anybody. Sometimes, we deliver a reality before others have even begun to imagine it.”
The Nike HyperAdapt 1.0 is the first performance vehicle for Nike’s latest platform breakthrough, adaptive lacing. The shoe translates deep research in digital, electrical and mechanical engineering into a product designed for movement. It challenges traditional understanding of fit, proposing an ultimate solution to individual idiosyncrasies in lacing and tension preference.
Functional simplicity reduces a typical athlete concern, distraction. “When you step in, your heel will hit a sensor and the system will automatically tighten,” explains Tiffany Beers, Senior Innovator, NIKE, Inc., and the project’s technical lead. “Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.”
For Hatfield, the innovation solves another enduring athlete-equipment quandary: the ability to make swift micro-adjustments. Undue pressure caused by tight tying and slippage resulting from loose laces are now relics of the past. Precise, consistent, personalized lockdown can now be manually adjusted on the fly. “That’s an important step, because feet undergo an incredible amount of stress during competition,” he says.
Through 2013, Hatfield and Beers spearheaded a number of new systems, a pool of prototypes and several trials, arriving at an underfoot-lacing mechanism. In April 2015, Beers was tasked with making a self-lacing Nike Mag to celebrate the icon’s true fictional release date of October 21. The final product quietly debuted Nike’s new adaptive technology. Shortly after, the completion of the more technical, sport version they’d originally conceived, the Nike HyperAdapt 1.0, confirmed the strength of the apparatus.
The first generation of the HyperAdapt 1.0 will be available in the U.S. at select Nike retail locations. Appointments to experience and purchase the product begin November 28. Details on how to make an appointment will be announced in the coming weeks.
Sep 27th
Future Teams Up With Reebok For A New Line Of Apparel
Reebok has been doing a great job teaming up with people in the limelight that have a key sense of fashion. To continue with that theme Reebok and Future are rolling out a new fashion line. This summer, Billboard chart-topping rap star, FUTURE, announced his collaborative partnership with global fashion and athletic brand, Reebok and his self-started apparel brand, Freebandz Clothing. Today, Future unveils the joint venture’s first collaboration, The Reebok Classic x Freebandz Apparel Capsule Collection. Available Tuesday, September 27th on Reebok.com, the collection will offer a wide variety of “Freebandz” embroidered tee-shirts as well as athletic track and varsity jackets – all seen being worn by Future on stage during the 2016 Summer Sixteen Tour.
When asked about the brand partnership, Future says “I’m excited to wrap the summer with the official reveal of my Reebok Classic x Freebandz Apparel capsule collection. Working with Reebok has been a natural fit for me. They share my beliefs in moving culture forward and being passionate in what you believe in. Not only am I honored, but I feel privileged to be a part of the family.”
The Reebok Classic x Freebandz Apparel Capsule Collection will feature the Freebandz Crest T-Shirt (short sleeve black, short sleeve white, sleeveless white), Freebandz Vertical T-Shirt (short sleeve black, short sleeve white), Freebandz Captain T-Shirt (long sleeve black, short sleeve white), Freebandz Summer 16 T-Shirt (long sleeve black), Freebandz Coaches Jacket (white), Freebandz Varsity Jacket, Freebandz Windbreaker (black, white). Price points range from $55.00 USD to $125.00 USD. For more information on sizing, pricing and availability, please visit www.Reebok.com.
Sep 27th
The Need For Speed
This month’s theme for Loot Crate was Speed. So obviously The Flash needed to be there and he was. Other great items that was in this month’s crate was a killer Stark Motor Racing T-shirt from Iron Man 2. There was also a speedy pin, an exclusive Battlestar Galactica Cylon Raider 4.5 Scar Titan vehicle, a Batman Stealth Edition Keychain, a Gone In 60 Seconds Custom Eliminator Eleanor Mustang and you either got the a Arrow or The Flash collectible Auto Ornament from Hoodies.
Another month done right by Loot Crate. Like what you see? There are different themed crates as well. There is a Loot Anime, Loot Gaming, Loot Pets, Firefly, and LVLUp. They even have limited edition Star Wars and Call of Duty crates. You can pick out the best one that fits your style and your budget. Go to www.lootcrate.com for more info on each one and to start your subscription today!
Sep 23rd
Another Bo Jackson?
Do we have another two sport athlete in the making? Well let’s not jump to conclusions just yet. Still Miami Heat star Justise Winslow was taking in the Marlins game and not only throws out the first pitch, but make a great play during the game. He caught a home run ball, hit by opposing team slugger Matt Kemp. Being the loyal Miami sports fan he is, Justise threw the ball back.Check it out over at FOX Sports!
Sep 23rd
Beware! Pro Athletes Want To See You Earn It
There are some athletes who talk the talk and walk the walk. Then there are other athletes that might fake it. While others drink Gatorade when they are not sweating at all. If you are one of those people, watch out! Gatorade is launching a new video series called “Burn It To Earn It,” starring J.J. Watt, Bryce Harper and Karl-Anthony Towns surprising and challenging everyday people to work up a sweat.
So if you are drinking a Gatorade and didn’t deserve it, watch out! These three pro athletes might come after you. Don’t believe us? Check out the video below.
Sep 22nd
Guinness Adds Two More Beers Into The Mix
Guinness had just released some very cool news. They announced the newest additions to their growing portfolio. It will be a Rye Pale Ale and Antwerpen Stout. Both of the beers are available nationwide until December. Here is some information on each one.
Rye Pale Ale: Created last year around the holiday as a gift for family and friends, Guinness Rye Pale Ale quickly became a staple at the Open Gate Brewery in Dublin. With a peppery bite thanks to the rye malt used, Rye Pale Ale gets a nice balance from the grapefruit and citrus flavor from Mosaic and Cascade hops. The beer was such a hit that Guinness began brewing larger batches in order for more people to sample it.
Antwerpen Stout: Previously only available in Belgium, Guinness Antwerpen Stout is making its way to the US for the first time since the initial batch was brewed in 1944. With intense roasted malt, smoked wood, raisin and licorice notes and its sweet smells of bittersweet chocolate, coffee and a touch of black currant, the beer is still a favorite of brewers at St. James’s Gate.
Both of these beers are the latest to come from The Brewers Project, the same team behind Guinness Blonde American Lager and Nitro IPA.
Sep 20th
Allen Iverson Gets Honored By Reebok In NYC
Earlier this week at the Union Square FitHub in NYC, Reebok Classic held an exclusive celebration of Allen Iverson’s legacy after his Hall of Fame induction last week as well as the 20th Anniversary of his iconic Question Mid sneaker this year.
Reebok surprised Allen Iverson by transforming the Union Square store into an homage to the “Answer” himself, fashioning the store into an art gallery, which included larger than life iconic photos of Allen Iverson shot by famed photographer Gary Land. Gary also provided Allen Iverson with his unreleased photography book that features some of AI’s top on court and off court moments, serving as a visual history of Allen’s storied career and legacy.
The event also served as a preview of the Packer Shoes takeover of the Union Square FitHub location on Friday, September 16th, and guests were able to check out the new Reebok Classic x Packer Shoes Question Mid “Curtain Call,” as part of the Question Mid 20th Anniversary collection this year. Limited to just 500 pairs for $175, the all black colorway in premium Horween leather upper references both the original Question Mid “Red Toe” and “Blue Toe” sneakers with a hit of red on the toe box and blue on the collar.
Surrounded by some of his closest friends and supporters including Mike Packer (of Packer Shoes), Fabolous, Melody Ehsani, Swizz Beatz, Jahlil Beats, and Ramon Sessions, among others.
Sep 16th
Crown Royal Adds A Vanilla Variant To Their Fantastic Collection
Crown Royal is at it again! They recently released a new variant to the outstanding whisky lineup. It is Crown Royal Vanilla. To make this variant Crown Royal had their master blender carefully infused the rich flavor of Madagascar Bourbon Vanilla to their whisky. The result is a uniquely sophisticated whisky, bursting with the bold flavor of vanilla and the distinctive smoothness of Crown Royal.
The smell of the Crown Royal Vanilla has a rich vanilla bean with delicate hints of oak with a creamy vanilla with a smooth, light whisky finish that has a warming Crème Brulee aftertaste. This is just another fine variant in their collection. The next time you are looking to enjoy whisky responsibly try out the Crown Royal Vanilla. Below are some cocktail that you can try with the new whisky.
Crown Royal Hard Cherry Cola
Ingredients
1.5 oz Crown Royal Vanilla
4 oz Cherry Cola
Glass: Highball Glass
Add Crown Royal Vanilla to an ice-filled highball glass and add Cherry Cola and stir.
Vanilla Ice
Ingredients
1.5 oz Crown Royal Vanilla
Ice
Place single ice cube in rocks glass and top off with Crown Royal Vanilla.
Vanilla Old Fashioned
Ingredients
1 oz Crown Royal Vanilla
.25oz Simple syrup
1-3 dashes Bitters
Glass: Rocks Glass
Combine all ingredients in a mixing glass with ice and stir until chilled. Next strain into a rocks glass over fresh ice and garnish with orange twist.
Sep 16th
Ford Is Finding Trends For The Future
Earlier this week I was in Detroit, Michigan to be part of the #FordTrends media trip from Ford Motor Company. I have been on media trips before for car companies, but this one was different. We did get a chance to test the cars and trucks, but the first day we explored a variety of topics. Most of those topics really didn’t involve the automotive industry, but how Ford was looking to reduce their carbon footprint and how technology is driving them to create new innovations in their product line. There were a lot of great questions asked. It started up an intriguing dialogue that I am still thinking about.
All of these different topics and conversations were looking to what the future might hold. It wasn’t just about the automotive industry, but how the world will look in a few years. There might be some naysayers, but Ford is trying to use recycled products in their cars and trucks to reduce the need for new materials to be created for their product line.
Ford uses recycled cotton, soy, wheat and plastics in the construction of their new vehicles. Ford uses soy-based polyurethane foam on every vehicle built in North America, reducing petroleum production by more than 5 million pounds and carbon dioxide emissions by more than 20 million pounds annually. Ford is the only automaker to use REPREVE –an innovative, recycled fiber made from plastic bottles – in its vehicles, including the all-new F-150. By using this recycled material, Ford will have diverted more than 11 million plastic bottles from landfills in 2015 alone. Ford was able to use Coca-Cola’s PlantBottle material to produce the first-ever fiber that can be woven into durable, automotive-grade PET.
There were also discussions about ride sharing vehicles and autonomous vehicles. Ford CEO Mark Fields said that there should be self-driving cars on the road by the year 2021 in large cities used in ride sharing programs. There were even talks on car sharing and flexible use and ownership. This isn’t going to be a change over night, but Ford is looking at the way millennials are looking at the world. They are not looking to consume products, but experiences. This will dramatically change the retail world for all industries.
The next day we had Andy Serwer from Yahoo Finance talk with Bill Ford about his take on what to expect from Ford in the near future. Bill agreed with his CEO that we will see autonomous cars on the road in a few years, but people will still want to drive cars.
After the closing remarks with Bill and Andy we were able to test out some of the 2017 vehicles out on the test track. Since I haven’t driven a truck in a long time I wanted to make sure I had time with the F-150. As soon as I got into the 2017 model my perceptions of a truck were completely off. There was a ton of room for the front passengers as well as the back passengers. The handling on the F-150 wasn’t bulky or clunky. The acceleration was beyond amazing. I didn’t know a truck could move so quickly from idle to drive. So not only was I taken back from the first day of talks and discussions on how Ford was looking to reduce their carbon footprint, but now all of my preconceptions of Ford trucks were thrown out the window.
My trip to Detroit was outstanding all the way around. I got to see how Ford was looking to make quality vehicles that were fun to drive, but was also making sure that they were taking care of our planet. I was part of discussions on how we all can look to the future and use the science and technology to not only make amazing products, but create them in a smart way.
If you are curious about what Ford is doing you can go to their website or follow along on social media by using the #FordTrends hashtag. I am looking forward to what Ford will have in store for us in the near future!
Sep 16th
