Art Eddy III

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Bud Light Gets A New Look

There are times when we want to have a new look. We get tired of what is in our closet so we go to the store and get some new shirts and pants. It is the same for well known products like Bud Light.

Bud Light unveiled its plans to give America’s favorite beer a fresh new look in the coming year. This redesign – the first major overhaul of Bud Light’s visual identity in eight years – will include a reimagined Bud Light logo and contemporized primary and secondary packaging, and is part of a larger brand evolution underway at Bud Light.

“In 2016, we’ll put a more modern twist on Bud Light, from the way the brand looks to the way it acts,” said Bud Light vice president of marketing, Alexander Lambrecht. “We’re proud to introduce our fresh new look, which pays homage to our most iconic packaging of the past, yet feels current and unique with its bolder logo and distinctive blue colorway. It’s a design that truly stands out from what’s become a sea of sameness in the light beer category.”

By bringing back the brewer’s historic trademark “AB” crest – not used on Bud Light packaging since 2001 – the design emphasizes the attributes that established the brand as the country’s most popular beer: premium ingredients, care in brewing, a crisp, clean finish and a smooth drinkability. “It’s a more intentional communication of the brewing excellence and premium light beer that goes into every bottle and can,” said Lambrecht.

The new Bud Light packaging will roll out nationwide in cans and both glass and aluminum bottles in early spring 2016.

Adam Perry Lang Shows Jimmy Kimmel How To Prepare A Holiday Feast

If you missed last week’s Jimmy Kimmel episode then you didn’t see the fantastic barbecue chef Adam Perry Lang on the show. Lang was on the show to show Jimmy and his audience that whisky and barbecue go hand in hand.

Chef Perry Lang makes his barbecue handmade and with great intention, just like those down in Tullahoma, Tenn. who hand craft George Dickel Tennessee Whisky. A natural pair, George Dickel has the perfect depth and richness to incorporate into barbecue dishes and, since sauce can add so much flavor to barbecue, Chef Perry Lang shared how he created a glaze using George Dickel No. 12.

Chef Perry Lang visited the George Dickel distillery to pick out a special holiday gift for Jimmy Kimmel Live! The gift, a barrel of George Dickel 9-Year-Old whisky, provided a one-of-a-kind whisky to Jimmy and members of the audience. Each barrel varies in taste and provides a unique experience, making this whisky exclusive to the Jimmy Kimmel Live! Show.

Below is the recipe for the meal Adam made on Jimmy Kimmel Live.

George Dickel Whisky Holiday Roast Baste

Ingredients:

1 cup George Dickel No. 12

1 Tbsp butter

1/2 cup finely diced shallots

2 tsp freshly ground black pepper

1/2 cup cubed cold butter

Directions:

In a small pan over low heat, sweat shallots in butter until golden then add black pepper. Remove from flame and pour in whisky, light by tilting the pan, or with lighter. Be careful of the flame. Cook until the alcohol burns off. Remove from fire and swirl in cold cubed butter. Add salt to taste.

Casey Jones Bebop And Rocksteady Star In New Teenage Mutant Ninja Turtle Film

“Teenage Mutant Ninja Turtles: Out of the Shadows” is the sequel to the 2014 hit film “Teenage Mutant Ninja Turtles.” The film is based on the Teenage Mutant Ninja Turtles characters created by Peter Laird and Kevin Eastman and is directed by David Green. Michael Bay returns to produce alongside his Platinum Dunes partners Brad Fuller and Andrew Form with Galen Walker and Scott Mednick also producing.

Also returning for the sequel is Megan Fox as April O’Neil, Will Arnett as Vernon Fenwick and the Turtles: Alan Ritchson as Raphael, Noel Fisher as Michelangelo, Pete Ploszek at Leonardo, and Jeremy Howard as Donatello. Rounding out the cast is Stephen Amell as Casey Jones, Tyler Perry as Baxter Stockman, Academy Award nominated actress Laura Linney as Chief Rebecca Vincent, Brian Tee as Shredder, WWE World Heavy Weight Champion Stephen “Sheamus” Farrelly as Rocksteady and Gary Anthony Williams as Bebop.