The world’s No. 1 vodka and longstanding ally to the LGBTQIA+ community, Smirnoff Vodka announced the launch of its “Welcome Home” campaign to roll out the welcome mat for the millions of global LGBTQIA+ community and allies expected to travel New York for Pride celebrations later this month.

For Smirnoff, inclusivity and pushing for LGBTQIA+ equality is part of our brand’s DNA, and the brand is proud to have been a supporter of theLGBTQIA+ community for nearly half a century. Because of this, LGBTQIA+ representation in our marketing efforts is something that we do year-round as evidenced through our yearlong partnerships with Jonathan Van Ness, Laverne Cox and Alyssa Edwards.

The Smirnoff “Welcome Home” campaign is multifaceted and will come to life through not one – but two – limited-edition Smirnoff No. 21 vodka Pride bottles. The Smirnoff “Love Wins” bottles were launched in June 2017 and feature an iridescent rainbow aesthetic and photographs of real couples and real love. For every bottle made, Smirnoff has pledged to donate $1 to HRC totaling nearly $1.5 million by 2021. These bottles are available for retail purchase nationally.

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