Last night, Smirnoff vodka and LGBTQ television personality, Jonathan Van Ness, invited guests to join us in a larger-than-life pop-up corn maze experience in NYC to announce that, Smirnoff No. 21 Vodka, which has always been gluten-free, is now also non-GMO because everyone should be able to enjoy quality cocktails at an affordable price even if they have dietary restrictions or preferences!

Smirnoff has always been known in the vodka category for its top-notch quality at an affordable price. And, while Smirnoff No. 21 Vodka has always been gluten-free, 10-times filtered and triple-distilled, the brand is now offering its same quality vodka recipe, now non-GMO, without changing the suggested retail price because everyone, even those avoiding GMOs in their everyday lives, should be able to enjoy quality vodka without having to break the bank.

Smirnoff also teamed up with not one but two “American treasures” to help get the word out about the vodka’s exciting new non-GMO status: actor, producer and longtime brand partner Ted Danson and actress and author Jenna Fischer. The duo’s video features Jenna playfully swooping in to steal Ted’s thunder and announcing to the world that “Smirnoff No. 21 is now made with non-GMO [corn].” The video, which is an extension of Smirnoff’s recent “Welcome to the Fun%” campaign, debuted online today and will be rolling out on TV later this month.

AH-MAIZE-ING ELOTE

  • 1.5 oz. Smirnoff No. 21 Vodka (now non-GMO!)
  • 1/4 cup Fresh Corn Kernels
  • 0.5 oz. Fresh Lemon Juice
  • 0.25 oz. Agave Nectar
  • 2 Basil Leaves
  • 1 dash Chili Powder
  • 1 Corn Round

Instructions: Muddle the corn, lemon juice and agave nectar in a cocktail shaker. Add Smirnoff, basil leaves and ice, then shake well. Strain into a coupe glass and garnish with a dash of chili powder on top and a corn round on the rim.

THE VAN NESS

  • 1.5 oz. Smirnoff No. 21 Vodka (now non-GMO!)
  • 4 Blackberries
  • 1 Rosemary Sprig
  • 0.75 oz. Fresh Lemon Juice
  • 0.5 oz. Agave Nectar
  • 2 oz. Club Soda

Instructions: Combine Smirnoff Vodka, blackberries, lemon juice, and agave nectar to a shaker with ice. Shake well and strain into a Tom Collins glass with ice. Top with club soda and garnish with a rosemary sprig.

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