In any sport or career we look to work with the best. One of the new NASCAR drivers, Cole Whitt looks to follow that lead. Cole will pilot the Premium Motorsports No. 98 in the 2016 season with ongoing support from Speed Stick. Whitt and the No. 98 Speed Stick brand team made their first appearance on track at Las Vegas Motor Speedway this past weekend.

“I’m really excited and grateful for the opportunity to go racing with Premium Motorsports and continue my relationship with Speed Stick,” Whitt said. “Jay Robinson is a smart businessman and has grown his team the right way over the years, and I’m really looking forward to being a part of that growth. The 2015 season was great for me as a driver. We had some important personal victories and some areas where we’ll want to improve.”

The 24-year-old Whitt will enter his third full-time Sprint Cup Series season after progressively climbing the NASCAR racing ranks of the Nationwide, Camping World Truck and K&N series. The Alpine, California native made his transition to stock cars after an early career in open-wheel racing, which included a 2008 U.S. Auto Club National Midget championship.

Known for its line of high-performing antiperspirants and deodorants, Speed Stick previously sponsored Cole during his rookie and sophomore years and connected with fans by documenting the driver’s first race at the Daytona 500 through a unique, online video series.

In addition to this month’s Las Vegas Motor Speedway race, Speed Stick brand sponsored races this year will include high-profile events such as the 400-mile event at Kentucky Speedway in July, the Crown Royal 400 at the Brickyard at the famed Indianapolis Motor Speedway also in July, and the Can-Am 500 at Phoenix International Raceway in November.

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