With tablets and smartphone we seem to add an emoji to everything. One company feels left out. The brewers of Guinness have a question: What about dark beer? That’s why today, Guinness & Co. published this open letter calling on dark beer lovers to join the fight to bring a dark beer emoji to the world’s keyboards.

Here is their open letter.

To Dark Beer Lovers of the World,

As long as humans have been brewing, there has been dark beer—from the ancient Egyptians to

Ireland’s Arthur Guinness to America’s craft brewers.

Today we enjoy more stouts, porters, and dark ales than at any time in human history. And in this age of technological innovation, we have more ways than ever to share our experience with others.

But when it comes to communicating with tiny icons, we’re limited to two pale beer emoji.

We know that you, dark beer lovers of the world, have noticed. We don’t live in a one-beer world, and we deserve more than a one-beer keyboard.

That’s why we’ve submitted a proposal to the Unicode Consortium, the organization responsible for emoji, asking them to release a dark beer emoji—or Stoutmoji, if you will.

One question on the submission form caught our attention: “Is the expected level of usage likely to continue into the future, or would it just be a fad?”

A 5,000-year-old tradition is not a fad. At Guinness alone, we’ve been brewing dark beer for more than 250 years—and we’re not slowing down.

It’s time to bring more beer to the emoji keyboard. And you, the dark beer lover, can help make it happen.

Simply tweet this message:

I want more beer variety on my keyboard. Add a #DarkBeer emoji, @Unicode. #Stoutmoji

By showing the powers-that-be we’re serious, we can bring Stoutmoji to the world’s keyboards. There’s no time to waste … St. Patrick’s Day is almost here.


The Brewers of Guinness

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