Posts tagged Dos Equis
The Most Interesting Man Says Adios To Earth
Saying good-bye is always tough. What if you are the most interesting man in the whole world? It is still tough to say farewell?
Dos Equis is saying #AdiosAmigo to The Most Interesting Man in the World, as he heads on a one-way “Mission to Mars.” The latest spot from Dos Equis, “Mission to Mars,” will be the last commercial featuring actor Jonathan Goldsmith as “The Most Interesting Man in the World.” The spot launched today on Dos Equis’ YouTube channel, and the full 60-second spot will exclusively air tomorrow (March 10) during the Cleveland Cavaliers and Los Angeles Lakers NBA game on TNT (the last match-up between Kobe Bryant and LeBron James). Fans can rest assured that Dos Equis will reveal a new Most Interesting Man in the World in 2016, as this is not the end of the campaign, but an evolution.
Dos Equis created one of most celebrated advertising campaigns of the 21st century with “The Most Interesting Man in the World.” Since the launch of the campaign, Dos Equis has continued to be one of the fastest growing beer brands in the U.S., with the business nearly tripling since 2007, while making The Most Interesting Man a cultural icon.
Dos Equis also recently conducted research which shows that 72% of men describe themselves as interesting today, but are not satisfied, as 83% of them want to live an even more interesting life. This reinforces the time is right to evolve the campaign and ensure Dos Equis “Stays Thirsty” by remaining fresh and relevant for the consumer.
In preparation for this extraordinary journey and to help fans make this Cinco de Mayo even more intriguing, The Most Interesting Man will be giving away his Coveted Collection of worldly possessions including the tuxedo he wore to his last Masquerade, his Spanish guitar and matching mariachi suit, and even his astronaut suit from his 2010 stratosphere. For more details, visit DosEquis.com in early-April.
Mar 10th
The Most Interesting Man Does Virtual Reality
Attend the Most Interesting Man’s interactive Masquerade Party and help him find one of his most valuable possessions – his little black book. Choosing the right path through his manor could reward you with a ticket to a real Masquerade Party in New Orleans.
Dos Equis has created two interactive digital experiences that bring fans 21+ into The Most Interesting Man’s Manor this Masquerade season.
The breakthrough virtual reality experience, accessible via the Oculus Rift Dev Kit II or Samsung Gear VR (available this December), takes fans 21+ into a Masquerade as The Most Interesting Man’s guest of honor where they’ll encounter the unexpected and extraordinary.
Dos Equis will be bringing the virtual reality experience to select bars and festivals across the U.S. this Halloween season. Dos Equis created a parallel experience for fans everywhere with a complimentary interactive digital video that lets fans help The Most Interesting Man find his “little black book” featuring several choices that give them control over the narrative.
Dos Equis is giving six fans 21+ a chance to win an all-expense paid trip for two to New Orleans to meet The Most Interesting Man and celebrate with legendary artist Q-Tip on November 22, 2014.
Through October 31, fans can enter the contest by posting Masquerade and Halloween photos to Instagram using #XXMasquerade or by uploading them to XXMasquerade.com.
Fans can also enter by purchasing Dos Equis and texting/emailing a photo of their receipt to XX@DESWEEP.com. Every photo posted, uploaded or texted/emailed represents another chance to win.
Visit DosEquis.com/Masquerade for more details and to view the interactive video experience. The Dos Equis virtual reality experience is coming soon to the Oculus Rift
Oct 29th
Dos Equis Saves Cinco de Mayo
For the second straight year, Cinco de Mayo falls on an awful day for celebrating. This year, it’s a Monday. Yikes! To save everyone’s party from having a “case of the Mondays,” Dos Equis and The Most Interesting Man have declared Friday, Dos de Mayo, the official kick off to a weekend full of celebrating Cinco de Mayo properly.
Dos Equis is partnering with Rolling Stone to host the official Dos de Mayo bash in Los Angeles. Fans 21 and older can visit www.RollingStone.com/DosdeMayo to enter to win an all-expense paid trip to Los Angeles where they’ll check out a live performance from a kick ass musical guest.
Apr 8th
It’s Dos de Mayo Tomorrow!
You don’t have to wait till Sunday to get your Cinco de Mayo on. Just listen to The Most Interesting Man in the World. You can start your raging tomorrow for Dos de Mayo!
May 1st
A Conversation With the Most Interesting Man in the World
You may not know Jonathan Goldsmith by name, but if you saw him walking down the street, you’d probably recognize his face. Goldsmith has been acting since the ‘70s. He’s been on Dallas, MacGuyver, Magnum P.I., Knight Rider, T.J. Hooker, the A-Team, Dynasty, CHiPs and Charlie’s Angels. You probably know him best as The Most Interesting Man in the World, the ultra-fascinating, smooth-talking spokesman for Dos Equis.
I had the opportunity to speak with Jonathan, and as it turns out, the actor behind The Most Interesting Man in the World is a pretty interesting guy himself. He’s articulate, well-read and he lives on a boat. He’s traveled the world, supported many causes and he’s a damn good story-teller.
CS: Is there a burden for being recognized as the most interesting man in the world?
JG: Is it a burden? No. It’s an absolute joy for me. I’ve had a very good career for over 40 years. And the attention that I’m getting, I absolutely love. It’s wonderful. It’s kind of non-stop and I really appreciate it.
CS: Nice. So do people stop you on the street all the time and say things like, “stay thirsty?”
JG: That’s most frequent thing I get is, “stay thirsty” and a lot of people say, “Please, please just leave this message on my voicemail” or “talk to my fiancé” or whatever, but and it’s nice that people remember more of the lines than I do and some of them are even from the first year. We just entered the fourth year of the campaign so that’s very flattering and I love that, of course. It makes people smile.
CS: I read that the inspiration behind your character came from an old friend, Fernando Llamas, the father of Lorenzo Llamas.
JG: That’s correct.
CS: What is it about your old friend that you channel when you play The Most Interesting Man in the World?
JG: Well, I just he was one the most charming raconteurs that I’ve ever met. A real man’s man. He was an athlete. He was an incredible swordsman and charming. He could tell the dirtiest jokes and it was never vulgar. He was, I guess, the quintessential gentleman, and man’s man and he was just a delight to be around. I live on a sailboat and he was one of my sailing buddies. We had a production company together at one time and when he passed on I scattered his ashes off my boat.
Jul 15th
