Videos
Dale Earnhardt Jr.’s Takes a Spin in the “Cardboard Rodeo”
Dale Earnhardt Jr., who just received NASCAR’s Most Popular Driver Award for a record-breaking 11th consecutive year, recently teamed up with Mountain Dew and thrill-seeking YouTube star Devin Graham, aka Devin Super Tramp, to create a badass new video. Dubbed “Cardboard Rodeo,” the video was filmed at Dale Jr.’s Dirty Mo Acres in North Carolina, and is the next installation in the #DEWRoadTrip video series. Check out the video below, as well as behind the scenes footage. Trust me – you won’t want to miss Dale Jr. on a hot pink power wheel!
Earlier this year, Mountain Dew began working with Devin Super Tramp, who has over 1.2 million subscribers and over 230 million YouTube video views to date. He created the following videos as a result of his partnership with Mountain Dew and both have been viral sensations.
Dec 12th
Empire State Building’s Halloween Light Show
The Empire State Building’s world-famous LED tower lights were synchronized to Halloween-themed music that was broadcasted on Clear Channel’s powerhouse radio stations Z100 and 103.5 KTU. Internationally-acclaimed lighting designer Marc Brickman choreographed the show and the reveal of the building’s new antenna LED lights — which will add over 200 feet of new lights to NYC’s skyline.
Oct 31st
Kansas State Remakes ‘The Fresh Prince of Bel-Air’ Intro
The Kansas State Wildcats created one of the best and most creative videos for Midnight Madness. They reenacted “The Fresh Prince of Bel-Air” intro. Shane Southwell played the Will Smith role and did a good job with his impression of the Fresh Prince.
Oct 28th
LeBron James & POWERADE Create an Interactive Workout Video
Over the past 15 months, LeBron James established himself as basketball royalty by capturing an Olympic Gold Medal, his second consecutive NBA Championship, fourth league MVP and being named Sports Illustrated Sportsman of the Year. Now POWERADE ZERO DROPS is giving athletes across the country an inside look at James’ rigorous practice regimen that helped him Power Through and elevate his game.
“LeBronTime” chronicles a typical, one-hour training session for the reigning NBA Finals MVP. The video will be housed on YouTube and obviously something of this length will tempt users to skip ahead, which presents an opportunity for James to deliver words of wisdom for athletes everywhere. Each time users try to fast forward, pause or interact with other YouTube functionalities, they’ll be served a message from James himself encouraging them to eliminate those distractions and focus on what matters: their game.
In support of LeBron’s message that there are no shortcuts to success, POWERADE ZERO DROPS provide athletes with the ease they need to stay on the court. POWERADE ZERO DROPS are simple to use, requiring only a sports bottle and water fountain, and give athletes the hydration they need to power through.
Oct 23rd
Air New Zealand Wants to Send You to Antarctica
Think you can handle Antarctica? Can you write a good story? If so Air New Zealand wants to hear from you. The airline has partnered up with Antarctica New Zealand, the New Zealand Antarctic Research Institute and National Geographic to send one lucky winner to cold weather training in Christchurch, New Zealand and then team up with National Geographic photographer Jason Edwards to fly to Antarctica for two weeks. While in Antarctica, the winner will spend time exploring with Jason and writing about the experience in an effort to raise awareness about the scientific research and environmental issues in the coldest continent. Check it out:
If you think you got what it takes to win the Antarctica: No Ordinary Place, No Ordinary Assignment challenge, hit up airnewzealand.com/voiceforantarctica to learn more.
Oct 21st
Valvoline Video Showcases 140 Years of Garage History in 60 Seconds
Valvoline invented motor oil in 1866, and they’ve been innovating on their original creation ever since. Two years ago, we told you all about the science behind Valvoline NextGen, the world’s first high performance recycled motor oil. The company has come a long way since it’s founder Dr. John Ellis stumbled upon motor oil when experimenting with crude to find medicinal applications. Valvoline was the first company to produce petroleum lubricant for steam engines running at high temperatures.
In the early 1900s, Valvoline was the only recommended motor oil for Ford’s Model T. Valvoline produced all-climate oil during the hot rod craze of the 1950s. In the 70s, Valvoline led the DIY charge and posted oil changing instructions on their bottles. In the 80s, as overhead cams and electronic fuel injection systems became all the rage, Valvoline responded with the first synthetic blend of motor oil that could withstand hotter engine temperatures. With more older cars on the road now than ever before, Valvoline developed MaxLife, which restores lost horsepower in cars with over 75,000 miles.
From 19th Century steam engine lubricants to 21st Century recycled motor oil, Valvoline has been an industry leader with an interesting history. Here’s what that 140 year history looks like in one minute:
Sep 27th
Homeland Is Back This Sunday!
The wait is over. Brody, Saul, Carrie and her crazy jazz freak outs are back for the start of season 3! Tune in this Sunday at 9pm EST/PST to catch the series that took home Emmys for Outstanding Writing for a Drama Series and Best Actress.
Sep 27th
Tyler Capps Teaches You How to Doodle Like a Rock Star
Tyler Capps draws better than you do. And he loves to cook, too. Watch this guy work his magic and teach you a thing or two on how to doodle in this American Express #PassionProject video:
Learn more about Tyler’s 2AM chili/drawing project and how he became a Reddit sensation:
Sep 13th
New Era Wall of Allegiance
It would be sick to have a collection of caps like this. Take a look at this video featuring DJ Clark Kent, Lunice and Matt Kemp, who just started a rehab assignment in Rancho Cucamonga yesterday (sure, he went 0 for 5, but Kemp’s finally gonna come back!).
To see more of the New Era collection, check out #WearYourAllegiance on Facebook and Twitter.
Aug 30th
Wait What? Bacardi Was a Cuban Revolutionary?
Did you know that Emilio Bacardi Moreau, the oldest son of the man who founded BACARDI rum, helped run an underground network that transmitted secret messages and distributed revolutionary newspapers from the old rum factory in the late 1800s? Yep, Bacardi was a real Cuban revolutionary. Check out these ¡Vivimos! Videos to learn a bit more about Bacardi’s place in Cuba’s history:
Aug 30th
