Inspired by its social community’s overwhelming response to online videos posted just late last week, Lexus will be airing a new spot during the Super Bowl pre-game.
This spot features the remote-control car performing drift stunts and is then joined by a full-size RC 350. The spot ends by inviting viewers to see more amazing remote-control videos from Drift44 online, among them parallel parking, bowling, and one of the most amazing match-lighting techniques ever!
This video features a 1/10-scale remote-control version of Lexus’ first ever RC F performance coupe in amazing live-action drift stunts by remote-control expert Drift44.
We thought it was cool and we wanted to share it with you!
There’s a first for everything! The all-new Lexus NX comes to market as the brand’s first entry into the luxury compact crossover segment and with the first turbo in the lineup. The NX will also be offered in naturally aspirated and hybrid powertrains. Powertrains will vary by region. The U.S. market will offer the NX 200t turbo and NX 300h hybrid. The NX 200t F SPORT will also be available with unique exterior and interior features.
Lexus will maintain its role as the luxury hybrid leader with six hybrid models including the NX 300h. The NX will be the fourth vehicle in Lexus’ luxury utility vehicle lineup and positioned below the popular RX.
As with all Lexus vehicles, the aggressive exterior starts with the spindle grille. Innovative LED headlamps and daytime running lamps firmly express Lexus’ bold styling.
The front and rear wheel arches add to the NX’s wide and low, muscular stance with bold flares.
The arches house standard 17-inch or available 18-inch wheels.
The profile is accentuated by a roofline peak set towards the back of the vehicle to create a tight silhouette and provide ample head-room for rear seat occupants.
Subtle, luxury details are included in the innovative Lexus-first door handle with a hidden key barrel and integrated lighting.
The rear is punctuated by Lexus’ signature ‘L’ shape combination lamps, each with seamless LED lighting, while the bodywork echoes the spindle grille design.
The NX 200t F SPORT will feature exclusive design elements and enhanced driving performance.
The NX’s cabin combines the structural beauty of a high-performance machine with luxury materials that maximizes functionality. The combination of hard metallic surfaces and contrasting soft materials help create a unique interior.
A strong, center silver frame surrounds and defines the center instrument panel. Knee pads located at the base of the center stack help support the driver and passenger. The Human Machine Interface (HMI) technology continues the impression of an advanced vehicle and is also located at the bottom of the center stack.
Seating played a significant role in the cabin design. The NX possesses a low hip point adding to the connection of the driver to the vehicle and increasing overall head room. The NX also has a long cargo area length and a wide front to rear couple distance.
The NX introduces an innovative all-new 2.0-liter gasoline turbo in NX 200t and a naturally aspirated engine in NX 200 with the choice of front and all-weather drive. Lexus also offers a highly efficient hybrid in NX 300h.
The NX has an array of innovative on-board technology, including an available Lexus-first Wireless Charging Tray to enable a mobile phone to be charged. Other available technology includes the first application of a new Lexus Remote Touch Interface with a touch pad; and a comprehensive Multi- information Display, including a Lexus-first G sensor and boost meter, Heads-Up Display, All-speed Dynamic Radar Cruise Control, Blind Spot Monitor with Rear Cross Traffic Alert.
And F SPORT makes three. Driving enthusiasts, get ready for more Lexus RC options from which to choose. When the all-new model launches in the U.S. this fall the 2015 Lexus RC 350 F SPORT will join the recently introduced RC 350 sport coupe and RC F performance model.
The RC 350 F SPORT will make its world debut at the 2014 Geneva International Motor Show.
The RC is a stand-alone model rather than a two-door derivative of a sedan although it is built on the GS sedan platform. It has the same width as GS and a shorter wheelbase than the IS sedan to help achieve spirited handling and agility.
The F SPORT’s dynamic upgrades include Adaptive Variable Suspension (AVS) and the available Lexus Dynamic Handling (LDH) system. These features provide drivers with an even more rewarding and engaging driving experience.
Readily identified by a model-specific “F” mesh design, the RC 350 F SPORT features a further evolution of the Lexus spindle grille.
The unique 19-inch F SPORT mesh alloy wheels feature machine-finish and dark metallic paint.
The RC 350 F SPORT also inherits a descendant of the innovative LFA driver’s meter with a moving center ring, and an F SPORT perforated leather steering wheel and shift knob. The interior design is completed by Silver Performance trim, an F SPORT-exclusive Rioja Red interior and seats with unique contrast stitching.
Adaptive Variable Suspension (AVS) is part of the F SPORT package. In response to driving operation, vehicle body motion and road surface conditions, AVS automatically and independently adjusts the performance of the damping at all four wheels. When the vehicle’s SPORT+ drive mode is selected, AVS changes to allow the driver to feel improved body control and precise responses to steering input.
The suspension enhancements of the RC 350 F SPORT are complimented by the available four-wheel steering benefits of the Lexus Dynamic Handling (LDH) system. This leading edge platform technology offers the integration of Dynamic Rear Steering (DRS) and Variable Gear Ratio Steering (VGRS).
Monitoring vehicle speed, steering direction and driver inputs, the system calculates the optimum angle for all four wheels. Using VGRS in the front and DRS in the rear, the system can independently manage both front and rear wheel steering angles to help improve turn-in response, rear grip, vehicle control and overall agility when cornering.
The LDH system monitors vehicle speed and yaw rate, steering angle and speed, and lateral G to calculate the required rear wheel steering input up to a maximum rear wheel angle of 2.0 degrees. The front and rear wheels turn in opposite directions at lower speeds, and in the same direction at higher speeds.
Lexus will introduce the RC 350 F SPORT at a press conference on March 4, at 8:45 a.m. Central European Time at Palexpo’s hall 4, stand number 4211.
Lexus unveiled its striking new production-ready RC coupe, scheduled for launch in 2014, at the 2013 Tokyo Motor Show. The RC raises Lexus’ profile with a broader audience, injecting emotional appeal into the Lexus DNA which has become well known for building quality, refinement and reliability.
“Our focus is to strengthen the brand’s emotional appeal through our products and RC is another demonstration of this focus,” said Mark Templin, Lexus International executive vice president. “The emotional attachment of a coupe is found in its purity of design and its engaging driving experience, and with RC the engineers have achieved the balance.”
“We developed RC to deliver extra response that exhilarates rather than overwhelms drivers, in keeping with the true spirit of Japanese hospitality, or omotenashi.,” noted Junichi Furuyama, RC and IS chief engineer.
RC is part of a ride and handling revolution at Lexus, which started with GS mid-size luxury sedan and continued with the new IS sport sedan. The RC is a stand-alone model, rather than a two-door derivative of a sedan. Based on the GS platform, the coupe differs in all dimensions from the GS and IS lines.
The aggressively styled coupe will be available with two powertrains:3.5-liter V6 teamed with an eight-speed sequential transmission and 2.5-liter Lexus Hybrid Drive system.
The RC has been infused with deeply contoured lines, integrating the widest and lowest application yet of the Lexus spindle grille. It is unique in the Lexus range – 1.2-inches wider, 1.4-inches lower and 2.8-inches shorter in wheelbase than the new IS sedan, providing a road stance that emphasizes the attraction of a luxury two-door vehicle.
The unique headlamp design adopts the symbolic Lexus L-shaped motif front and rear. There are two choices of aluminum wheels – a deeply sculpted 10-spoke 19-inch and a muscular five-spoke 18-inch.
A new red exterior paint color is made brighter and shows more contrast thanks to a new painting process.
A purpose-built Lexus-first lighting package provides a great sense of occasion, with illumination that reflects upwards, rather than downwards, to envelop the cabin. High contrast interior colors emphasize design lines and accentuate the elegant cabin. Genuine shimamoku wood highlights – the result of an intense, layered wood production technique refined by Lexus – are used to emphasize the surrounding trim.
The driver’s cockpit is divided into operational and display zones. The upper zone houses the instrument panel and a seven-inch navigation screen while a layered center console integrates a new Lexus-first Remote Touch Interface.
The seats utilize an integrated foaming construction method, much like the molding of racing seats, to ensure optimum occupant comfort and support which is important in a sport coupe.
The RC’s strong and purpose-built chassis is the latest evolution of Lexus’ objective to achieve a world class driving experience, epitomized by the improved performance of both the GS and IS lines.
Extra thick underbody rocker panels greatly increase the two-door’s rigidity to support driving performance. New manufacturing techniques pioneered in the LS and IS models, including the use of body adhesives, have strengthened the chassis.
RC uses double wishbone front suspension and multi-link suspension at the rear.
The dual injection 3.5-liter V6 gas engine produces maximum power of 314 hp at 6,400 rpm, and peak torque of 280 lb.-ft. at4,800 rpm.
An eight-speed Sport Direct Shift with paddle shift transmission adapted from the ISF performance sedan optimizes power delivery and fuel economy. In manual (M) mode full torque converter lock up from second to eighth gears allows for down changes in just 0.2 seconds.
The hybrid variant – the first Lexus hybrid coupe – uses a dual-injected 2.5-liter four cylinder engine with a 105kW electric motor driven through an electronic continuously variable transmission with six step gears in a sequential shift-matic feature.
The RC coupe will be offered in rear wheel drive and all-weather drive (AWD), however availability will vary by market.
The sound generated by the engine has been tuned to ensure it delivers a stirring exhaust note under spirited driving conditions.
The RC offers several advanced technology features including an updated Spot Monitor and new Remote Touch Interface (RTI).
RC is the first Lexus to adopt the revised Blind Spot Monitor system which detects vehicles that are approaching from behind at a higher speed and from a greater distance than is covered by the current system.
The innovative touch-sensitive Lexus Remote Touch Interface for audio and navigation systems is particularly important in a coupe in which tactile reaction is a desirable part of the driving experience.