Art Eddy III
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The Super Bowl Gets A Golden Ride
With 49 years of memories from the Super Bowl Mercedes-Benz wanted to showcase a ride that would fit the celebration. It is the golden anniversary of the Super Bowl so why not go to the game in style with a golden car? Taking part in Super Bowl 50 festivities Jamie Foxx and Extra Host Charissa Thompson joined Mercedes-Benz for a ride in the Iron Schöckl. Set up outside of AT&T Park as a way for the brand to engage fans, the Iron Schöckl features a G-Class SUV, one of the most powerful and rugged models in the Mercedes-Benz lineup. Its capabilities were on display as Charissa cruised down a 45-degree angled steel ramp.
Feb 7th
Reebok Brings Back An All Time Classic
Sneakerheads pay attention! Reebok Classics is bringing back a one of a kind sneaker. The Question Mid OG was the first pair of shoes that Allen Iverson wore on court. From the pearlized red leather toe, the translucent ice outsole, Reebok’s patented Hexalite technology, and the iconic “Q” logo on the back collar, the Question Mid signaled a new era of basketball with Allen Iverson’s trademark lightning quick moves, cementing him as a true star.
Over the course of his first season, Iverson wowed audiences with a string of 40 point games and earned the title of Rookie of the Year. The Question Mid OG also birthed one of the top moments in Allen’s history, where a rookie Iverson went head to head with Michael Jordan with what became his legendary crossover move. This one play inspired legions of fans as they tried to recreate The Crossover on their own.
The Reebok Classic Question Mid OG will release for $140 on Friday, February 12th at retailers including Reebok.com, Finish Line and Sneaker Villa.
Plus today Reebok Classic released the Question Mid “Prototype” will release for the first time today, Friday, February 5th for $200 at Reebok.com, Packer Shoes and Concepts.
Feb 5th
MTN DEW Looks To Bring In All-Pro Help For Their Super Bowl Ad
We are two days away from the Panther and Broncos facing off. Mtn Dew is giving a nod to their first in-game Super Bowl ad in more than 15 years by partnering with wide receiver Brandon Marshall, pro defensive tackle Aaron Donald and radio personality Mike Greenberg, to root on a real puppy, a real monkey and a real baby as they made their Super Bowl picks at the NFL Experience in the Moscone Center in San Francisco yesterday. The three awesome visionaries were brought together to tease the much-anticipated arrival of the Mtn Dew Kickstart “puppymonkeybaby” commercial, which will air in-game during the first quarter of Super Bowl 50.
In conjunction with the release of four new, bold Mtn Dew Kickstart flavors, “puppymonkeybaby,” the TV commercial for Mtn Dew Kickstart, a beverage that fuses three awesome things – DEW, real fruit juice and a kick of caffeine – stars a quirky, albeit endearing character that is also comprised of three awesome things fans love in a Super Bowl commercial – a puppy, a monkey and a baby. “Puppymonkeybaby” brings guys just the right amount of kick to spark a damn good time, anytime, anywhere…just like Mtn Dew Kickstart.
Feb 5th
Playboy Flips The Script On Itself
Playboy is doing something that some people might scratch their heads at. There will be no nudity. Yes, you read that correctly. The magazine company will officially unveil the most highly-anticipated issue in its 62-year history at the company’s annual party during Super Bowl weekend tomorrow night in San Francisco. The long-awaited March 2016 issue, which is on newsstands Friday, February 12, first created headlines last fall when the company announced it would no longer feature explicit nudity in the pages of its magazine.
Over the past six months, Playboy’s editorial team has been rethinking and redesigning the storied publication, using the intellectual, artistic and literary powerhouse years of the 1960s Playboy as their guiding light. The result is a Playboy magazine for a new generation, full of fresh contributors, new regular features, and an entirely contemporary take on photographing the beautiful women who have made the publication one of the most enduring and successful of all time.
Although the women in the new Playboy magazine don’t bare it all, it doesn’t mean that the March issue is not one of the sexiest in Playboy’s history. This month’s cover model is Snapchat/Instagram luminary Sarah McDaniel as the star of a stunning social media concept cover and pictorial; the March Playmate is Dree Hemingway, whose mother, actress Mariel Hemingway appeared in Playboy in 1982; and artist and model Myla Dalbesio works her magic by taking her own photos for the issue.
Inside the new pages, cover model Sarah McDaniel perfectly describes Playboy’s fresh point of view when she says, “The idea was to look at me from a boyfriend’s perspective.” The pictorials in the March issue are intimate looks at these beautiful women with a very real, relaxed vibe.
The new Playboy magazine include a section called the Francofile – the return of a high-profile interview every month by resident Renaissance man James Franco. Rabbit Hole – the maestro of miscellany Ben Schott’s monthly take on the subject of his choice. This month, appropriately enough, it’s “nudity.”
My Way – Entrepreneurial inspiration by those brave enough to follow their dreams.
Playboy Advisor – the magazine’s most famous column will now be written by a woman, columnist Rachel Rabbit White.
Artist In Residence – each month will feature an original artist. For March it’s artist and cartoonist Jay Howell.
No Filter – We give the mic to a woman who’s making waves in entertainment.
Politics – Each month will feature an essay from political columnist John Meroney.
Feb 4th
Celebrate Mardi Gras In Style With These NOLA Inspired Cocktails
I have had the pleasure of visiting New Orleans. It is a city like no other. I haven’t had the chance to be there during Mardi Gras. I hear that is one of most incredible parties of all time. If you won’t be able to celebrate Mardi Gras in New Orleans we got the next best thing for you. They are cocktails inspired from that city! As always please enjoy responsibly.
Ingredients:
0.75 oz. Captain Morgan Original Spiced Rum
0.75 oz. Captain Morgan White Rum
2 oz. passion fruit juice
1 oz. orange juice
Juice of half a lime
1 tbsp. simple syrup
1 tbsp. grenadine
Orange slice and cherry for garnish
Directions: Add Captain Morgan Original Spiced Rum, Captain Morgan White Rum, passion fruit juice, orange juice, lime juice, simple syrup and grenadine into a shaker. Shake and pour into crushed ice-filled hurricane glass or other specialty glass. Garnish with orange and cherry.
Honey Badger
1.25 oz. Captain Morgan Black Spiced Rum
0.75 oz. fresh lemon juice
0.5 oz. honey
1 lemon wedge
Directions: Combine liquid ingredients in a cocktail shaker with ice and shake until cold. Strain into a glass and garnish with a lemon wedge.
Crannon Blast
Ingredients:
1.0 oz. Captain Morgan Cannon Blast
0.5 oz. Cranberry juice
Directions: Combine all ingredients in a shaker with ice. Shake and pour into a shot glass.
Cannon Blast
Ingredients:
1.5 oz. Captain Morgan Cannon Blast
Directions: Pour Captain Morgan Cannon Blast in a shaker with ice. Shake and pour into a shot glass.
Feb 3rd
Bud Light Has An All Star Lineup In Latest Commercial
Bud Light is now letting us see some of their Super Bowl ads already. There is are a ton of cool cameos in this one. Amy Schumer and Seth Rogen are back it once again looking to unify America. Also make sure you look out for the other Budweiser as with Actress Helen Mirren.
Budweiser is using the bright lights of advertising’s biggest stage to launch a bold new campaign that takes on the issue of driving drunk in an unexpected, unorthodox and powerful way. Budweiser’s new 60-second broadcast spot featuring Helen Mirren – called “Simply Put” – stands apart from the typical drunk driving PSA by forcefully calling out drivers to #GiveADamn and protect their lives and the lives of others, in a tone that only Mirren can deliver.
Feb 3rd
The Ford Raptor Gets To Play In A Huge Sandbox
Ford is making some news with the all-new 2017 Ford F-150 Raptor. The Raptor race truck will leverage Raptor’s production platform including its all-new high-output 3.5-liter EcoBoost engine and 10-speed transmission, along with torque-on-demand transfer case.
“The all-new Raptor has the DNA of a Baja race truck, with a purpose-built engine, chassis and suspension that enables it to travel fast over challenging desert landscapes or crawl over rocky terrain,” said Jamal Hameedi, chief engineer, Ford Performance.
Putting the all-new Raptor through this grueling stretch of races will help demonstrate how a truck born in the desert is even more prepared to take on the very toughest of terrain. The purpose-built fully boxed frame of the all-new Raptor – the backbone of the truck – features more high-strength steel than the outgoing Raptor. F-150 Raptor’s chiseled looks are reminiscent of Trophy Trucks – the fastest and most powerful class of off-road pickups. F-150 Raptor is six inches wider than standard F-150 for improved stability off-road.
The all-new race truck leverages the built-in capability and features of the production Raptor, including the Torsen front differential boosts off-road capability further, significantly increasing grip for the front end and allowing the truck to pull itself over obstacles and up steep grades – even when traction is split between the front tires. It has the first-ever dual exhaust and new Ford Performance 17-inch beadlock-capable wheels with next-generation BFGoodrich All-Terrain KO2 tires enhance off-road performance.
For more information on the Raptor race truck, visit www.ford.com/trucks/f150raptor.
Feb 3rd
Reebok Brings Back The Club C Sneaker
The Reebok Classic Club C originally launched in 1985 as a tennis sneaker, but quickly became adopted as an essential fashion staple due to its sleek, timeless silhouette. The highly coveted shoe returns for Spring/Summer 2016 as the Court franchise re-launches with the NPC, NPC UK and introduces a casual apparel range of heritage inspired pieces, for a collection that combines classic design with contemporary execution.
The term ‘holding court’ is often used to describe individuals who are at the very peak of their game, commanding a situation and being the center of attention. Drawing inspiration from the Court franchise’s tennis heritage while representing each sneakers’ standing as a lifestyle item, Reebok Classic has collaborated with influential creative doubles who each ‘hold court’ in their respective field and inspire the notion of standing out from the crowd and blazing your own trail in life.
Musical collective and fashion stalwarts The Misshapes’ Leigh Lezark and Geordon Nico present a relaxed look in matching slouched tracksuits which complement the paired- back aesthetic of the Club C sneaker. Bartoli Style, highly coveted stylists to the stars, match the deep red and blue kicks with sleek black leather trousers, skinny jeans, and oversized Reebok Classic logo tees for a chic spin on the collection. Marcus Troy and Naskademini, creative directors and lifestyle influencers, cut a bright stylized look in varsity inspired tracksuits and stand-out tees for a contemporary twist on the typically paired-back Court aesthetic.
Reebok’s Court franchise takes its lead from the 80’s, with each silhouette featuring soft garment leathers for luxurious fit and original Reebok Classic logos for a heritage spin. Re-introducing the sneakers’ OG colorways in an array of colorways including white, black, red, plum, navy and khaki green, each design lets you style the shoe in your own way, enabling expression of stylish individuality in whichever court you hold.
The Reebok Classic’s Spring/Summer footwear collection retails from $65 to $80 and will be available starting February. Men’s styles will be available at Reebok.com, Urban Outfitters, Shoe Palace, Sports World. Women’s styles will be available at Reebok.com, Shoe City, Cool J’s, BX Footwear.
Feb 3rd
Steven Tyler Gives Skittles A Singing Lesson
If you can’t wait for the Super Bowl commercials we got you covered. Check out the latest ad from Skittles with none other than Steven Tyler. The lead singer of Aerosmith give his portrait that is made up of the delicious candy a singing lesson. This is the first television commercial in the brand’s long-running “Taste the Rainbow” campaign to feature a real-life celebrity. It was inspired by a trend of Skittles fans making things out of Skittles (pictures, recipes, stop-motion films, etc.), and Steven’s interaction with his “Skittles portrait” brings the concept to life in a way we think fans will enjoy.
This is only the second time Skittles has advertised in the Super Bowl.
Feb 2nd
Colin Quinn Brings Back His Cop Show For Season 2
It seems that were are a ton of cop shows out there. Colin Quinn feels the same way. The Saturday Night Live alum recently debuted Season 2 of his popular mock docuseries Cop Show on L/Studio, the Lexus-owned digital content channel. Season 2 features guest stars Chris Rock, Jerry Seinfeld, Steve Buscemi, Seth Meyers, Irina Shayk, Jim Norton, Steve Guttenberg and many others.
“Cop Show has gone to a new level this time. A level not thought about since Dante’s literary masterpiece,” said Colin Quinn. “Cop Show is to the cops what The Godfather is to the mafia. Most shows get so caught up in trying to entertain, they forget what they’re really supposed to be doing.”
Following the success of season 1, L/Studio picked up the comedic Web series for two more seasons, a 16-episode order that demonstrates the platform’s commitment to support passion projects and deliver creative entertainment. Watch the second season, and catch up on season 1, here: http://www.lstudio.com/.
Feb 2nd