Art Eddy III
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Winter Is Not Stopping Ford Owners
For those who live in the cold climate areas and have to deal with winter I have a ray of sunshine for you. Ford looks to change the driving game in winter. Customers of Ford’s all-new all-wheel-drive 350-horsepower Focus RS will now be able to order a fully certified winter tire kit for great driving enjoyment in the snow.
The Focus RS Winter Wheel & Tire Package offers customers a unique set of wheels and tires – the first time an original equipment manufacturer is making a check-the-box winter tire option available in North America.
“We started this project knowing what our RS customers really want out of their cars,” says Adam Wirth, chassis supervisor, Ford Performance. “This tire package allows RS owners to continue spirited driving even in the snow.”
Ford Performance developed this package so the most demanding Focus customers can be outfitted with optimum equipment for winter conditions. The challenge was that normal vehicle testing procedures require certification with production wheels and tires; winter-only standards had never been authored. To bring this package to owners, the first step Ford Performance had to undertake was creating a new set of standards specifically suited for brutal winter conditions.
These new standards were put to the test in extreme cold and snow in Northern Michigan and Sweden, to guarantee the quality and performance Ford customers expect. Engineers and technicians tested a wide variety of high-performance winter tire and wheel setups to determine the optimum combination for ride, handling and performance in various wintry conditions.
The winning setup is a 225/40R18 Michelin Pilot Alpin PA4 tire mounted to a new 18×7.5-inch wheel, which looks very similar to the base Focus RS option, but is finished in sparkle silver to hide salt spray. The set is complete with tire pressure monitoring sensors and center caps fully mounted and balanced and ready for installation at the dealer.
The wheel and tire are narrower, to provide improved snow traction, while the overall diameter is smaller, so owners can fit chains if necessary.
Focus RS Winter Wheel & Tire Package is available only in North America – a $1,995 option. For customers in Canada, the package comes standard on Focus RS.
Feb 17th
Kendrick Lamar Goes Back To School
Even though Kendrick Lamar has made a name for himself he doesn’t forget the road he traveled to get where he is today. Believe it or not it is just 11 miles from Compton, California to the red carpet of the Staples Center in Los Angeles. Earlier this week Lamar made the journey along with a few important guests.
With help from Reebok Classics, the multi-award-winning musician hosted six students from Centennial High School in his hometown, and source of inspiration, Compton. Lamar was the most nominated hip-hop artist at the night’s ceremony, but it was his moments with the students beforehand that really set him apart.
“Seeing them out here reminds me of where you come from,” Lamar says. “They’re full of energy. The same as I was.”
As one of Compton’s most celebrated sons, Lamar often draws creativity from his hometown and doesn’t shy away from using the city as the muse for his lyrics. But it was Lamar’s once-in-a-generation work To Pimp a Butterfly that inspired Compton instead earlier that tonight.
The students’ symbolic journey from Compton to Los Angeles was capped off with several epic surprises. In addition to meeting the iconic rapper, the students were able to express their own creativity for Lamar.
With nothing more than a pair of Lamar’s favorite Classic Leather shoes and a black marker, the students created works of art on the pristine leather and gave the decorated shoes, along with their own words of congratulations, to the rapper before the ceremony.
The simple gesture spoke volumes in light of the glitz and glamour of pop music royalty that gathered in Los Angeles last night. While many were focused on award counts and performance details, Lamar practiced a raw exchange of respect and reverence with the students he inspired.
“Hopefully in the next 10 years, they’ll be even further from where I’m at,” Lamar explains.
Unpretentious and unapologetic, the Classic Leather shoe symbolizes the blank canvas offered to all of us in life. The style, the swagger and the story are what we make of it.
Feb 17th
Star Wars VIII Starts Filming Today!
Okay, so I know some of you haven’t seen Star Wars Episode VII: The Force Awakens yet. You still have time, but for those like me who are excited for Episode VIII this is for you. Star Wars: Episode VIII, which is written and directed by Rian Johnson and continues the storylines introduced in Star Wars: The Force Awakens, welcomes back cast members Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Lupita Nyong’o, Domhnall Gleeson, Anthony Daniels, Gwendoline Christie, and Andy Serkis. New cast members will include Academy Award winner Benicio Del Toro, Academy Award nominee Laura Dern, and talented newcomer Kelly Marie Tran.
Feb 15th
Jack Daniel Distillery Offers A New Single Barrel Rye
Fans of Jack Daniel’s will be happy to hear this news. The Jack Daniel Distillery announces the nationwide release of the brand’s third offering within the Single Barrel Collection and first new grain bill in 100 years, Jack Daniel’s Single Barrel Rye. This expression marks the first time consumers can experience a fully matured rye product from Jack Daniel’s. The newest member of the Jack Daniel’s Family of Brands will be on shelves February 2016 and will be available across the U.S.
“Rye was one of the earliest forms of American whiskey and as the Master Distiller at Jack Daniel’s, I’m proud to honor that history with the release of Single Barrel Rye. There is a reemerging trend of rye whiskeys and we are excited to be able to give friends of Jack Daniel’s a chance to experience it,” said Jeff Arnett, Jack Daniel’s Master Distiller. “You never want to over-barrel a rye whiskey so it was important for us to stay true to the style with grain forward character rather than barrel character while still allowing our barrels to interplay with the whiskey. I’m confident that everyone will be as impressed as I am with the taste and character of this bold new rye offering.”
Rye, at 94-proof, is the Jack Daniel Distillery’s third offering in the Single Barrel Collection which includes Jack Daniel’s Single Barrel Select and Barrel Proof. Select is a 94-proof single barrel Tennessee Whiskey and Barrel Proof ranges from 125 to 140 proof. Each expression in the Single Barrel Collection offers a robust, full-bodied flavor complemented by Jack Daniel’s smooth character. Together, Select, Barrel Proof and Rye combine to create the world’s finest collection of single barrel Tennessee Whiskey.
Single Barrel Rye completes the distillery’s journey into rye whiskies, following limited release batches of Rested Rye in 2014 and Unaged Rye in 2012, allowing fans to taste the maturing rye over time. Rye starts off lightly sweet and mid-palate opens up to a dried fruit and trail mix flavor, finishing slightly shorter than the other Single Barrels as Rye is much more about grain rather than barrel character. Rye is a complex and robust whiskey that brings something unique to the palates of Jack Daniel’s friends and whiskey enthusiasts alike.
Jack Daniel’s Single Barrel Rye will be available nationwide beginning February 2016. The product will be priced approximately $49.99 per 750ml.
Feb 12th
Prepare Yourself For New Game Of Thrones Figures
Dark Horse Deluxe, an imprint of Dark Horse Comics, has revealed the latest figure in an ongoing series of characters from the critically acclaimed HBO series Game of Thrones: the Night King.
The masterfully sculpted figure finely details the leader of the White Walkers. It measures eight inches in height and is packaged in a collectors’ window box. The Night King will be the twenty-fourth figure in the series and is slated for in-store release in September of 2016.
“The Night King’s confrontation with Jon Snow in the aftermath of the Hardhome battle is one of the most dramatic moments of Game of Thrones to date. We are very excited to have captured the power of this character in a stunning new figure,” Dark Horse Product Development head David Scroggy remarked.
Response to the Game of Thrones collectible figure line has been overwhelming, and additional characters are in development for release in summer and fall 2016. The Night King figure will be joined by Ygritte, Margaery Tyrell, Oberyn Martell, Grey Worm, and Varys.
Dark Horse also recently announced a limited-edition bust statue of the Night King, which will be released in March 2016. Game of Thrones figures have a suggested retail price of $24.99 and are packaged in deluxe window box packaging.
Feb 12th
Get Ready For Season Four Of Vikings
Who else here is excited for the Season 4 premiere of History’s VIKINGS? The first episode in this season is called “A Good Treason” airs this Thursday, February 18 AT 10PM ET/PT
Entry to Valhalla eludes Ragnar but as he lies in his sick bed in Kattegat events unfold beyond his control. Bjorn orders the arrest of Floki for Athelstan’s murder while in Paris, Rollo betrays the last of his Viking supporters to strengthen his position in the French Court. Meanwhile, in Hedeby, Kalf announces joint Earldom with Lagertha, but is power-sharing Kalf’s true intention and is Lagertha actually willing to share what once was hers?
Feb 12th
Reebok Question Celebrates Its 20th Anniversary With The Unworn Version
To celebrate the 20th Anniversary of one of the most iconic sneakers of all-time, the Question, Reebok is releasing 20 different colorways throughout the year to commemorate the shoe and the man that introduced it to the world, Allen Iverson.
This Question Mid “Unworn” is modeled after a colorway from 2000 that was originally set to be worn by Allen Iverson in February 2000 during the annual exhibition basketball game that took place in Oakland, CA.
It was set for a global release with major hype in the basketball world as it, along with Iverson, graced the cover of the most popular sneaker magazine. The colorway was ahead of its time, as no one was yet wearing crazy colored sneakers in the game.
After some back and forth with Iverson about wearing the shoes leading up to the game, he ultimately opted not to wear them and this “Unworn” colorway never saw the light of day, making this the Iverson shoe that never was.
Although these sneakers never left Iverson’s duffle bag that day, he went on to be the leading scorer in that game with 26 points, creating a unique story for this pair that was inspired by the 2000 host team in Oakland.
This Question features navy blue nubuck toe and heel hits with a yellow leather upper and a translucent blue outsole with the Reebok Question logo and Iverson’s iconic jersey number 3 on the heel. The Reebok Question “Unworn” will release for $140 on Saturday, February 20th in the US at Reebok.com and Finish Line.
As a reminder, the Question Mid OG will launch tomorrow, Friday, February 12th, for $140 at retailers including Reebok.com, Finish Line and Sneaker Villa.
Feb 11th
MTN DEW Gears Up For The NBA All-Star Game
If you are in Toronto for this weekend’s NBA All-Star Game you need to check out the good stuff that Mountain Dew will be bringing out. Mountain Dew announced its plans as an official NBA partner to deliver a damn good time throughout NBA All-Star 2016, including “Court Vision: An Interactive Virtual Reality Art Experience” and “Make An Introduction,” a television spot airing in the U.S. and Canada featuring DEW athletes and 2016 NBA All-Stars Russell Westbrook and Jimmy Butler, and rising star Julius Randle.
In 2015, PepsiCo and the NBA announced a multi-year marketing partnership to unite the passionate fans of the NBA with the power of PepsiCo’s food and beverage brands, including Mountain Dew, Aquafina, Brisk and Ruffles. Mountain Dew serves as the lead brand in North America for the partnership, joining longtime PepsiCo brand Gatorade, which has been an NBA partner since 1984.
Mountain Dew plans to unleash a number of interactive and energizing events in and outside of Toronto during NBA All-Star 2016.
Feb 11th
The Air Jordan IV Retro Cements Itself As An All-Time Favorite
Sneakerheads have been waiting a long time for this shoe’s return. A classic in every sense of the word. Jordan Brand launched the Retro Remaster initiative in spring of 2015. In response to consumer feedback, it incorporated enhanced color options, cushioning, materials and shapes while retaining each shoe’s original character. The brand sustains this initiative by evolving the remastering process and reintroducing the Nike Air logo on the heels of storied silhouettes. The decision, which honors original designs like never before, was approved by Michael Jordan and continues with the Air Jordan 4 Retro ‘Cement’.
The fan-favorite Air Jordan 4 Retro ‘Cement’ returns for the first time since 1999, complete with randomized paint splashes, premium leather uppers and the famous NIKE AIR logo on the heel. Available February 13 on Nike.com (10am EST/7am PST).
Feb 9th
Crown Royal Helps DeMarcus Ware Give A Super Gift To His Teammates
DeMarcus Ware is now a champion in the NFL. Ware knows that it takes a whole team effort to win championships. Now it is time to celebrate with his teammates. In addition to their diamond-studded rings, each player will also responsibly enjoy some extra special whisky as a gift from linebacker DeMarcus Ware.
After helping Denver to victory, with the Defense dominating the Game, DeMarcus Ware gifted his teammates with specially embroidered bottles of Crown Royal XR (retail value $129.99). Available in limited quantities, the whisky hails from the famed LaSalle distillery near Montreal which no longer produces whisky. Beer might do in a pinch, but quality trumps quantity and the team will be sipping something smoother tomorrow when Ware distributes this gift to his Championship teammates.
“We worked incredibly hard this season, so I wanted to give my teammates something to honor the fact that we’re the best in the world,” said Ware. “Since we took the Crown and are officially Champs, I’m giving everyone on the team a bottle of Crown Royal XR, an extra rare whisky that has been specially embroidered to commemorate our championship. I can’t wait to take the time to enjoy this moment by toasting the best whisky with the best teammates; it really doesn’t get any better than this!”
Feb 9th
