Art Eddy III
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Who Will Win This Year’s Your Hero’s Name Here Program
It is that time of year again! We get to honor one lucky hero! In case you didn’t know Indianapolis was crowned as the racing capital of the world. Just like in the past the Indianapolis Motor Speedway has the ability to make a dream come true for one lucky hero at NASCAR’s most popular summer race.
One deserving man or woman will go down in sports history as the grand prize winner of Crown Royal’s annual “Your Hero’s Name Here” program, receiving the naming rights to the NASCAR race at Indianapolis Motor Speedway on July 24th, 2016. This race will mark the tenth time Crown Royal has awarded race naming rights to an adult fan. The program focuses on all of the unsung heroes who make a difference in their communities, from firefighters and police officers to first responders and local volunteers. Every year five heroic finalists are nominated and through consumer voting, one winner is chosen to have their name cemented in sports history.
Adult consumers can go to CrownRoyalHeroes.com to vote for the hero they think is most deserving of naming rights to the race. Voting runs through June 9th and the grand prize winner will be announced shortly after.
May 16th
New Atlanta Falcons Stadium Lowers Concession Prices
We always think that once a pro sports team gets a new stadium it will mean more out of pocket expenses for us fans. Well thanks to the Atlanta Falcons they are flipping the script on that. In 2017, Mercedes-Benz Stadium will offer food and beverage options developed to deliver what fans want – variety, speed of service, quality and value. The fan-first menu at Mercedes-Benz Stadium will include the most popular items priced as follows without compromising quality:
•$2 – Non-alcoholic beverage products with unlimited free refills (at freestanding refill stations)
•$2 – Dasani bottled water; hot dogs; pretzels; popcorn
•$3 – Peanuts; pizza; nachos; waffle fries
•$5 – 12 oz. domestic beer
Pretty cool right? I don’t think these prices have been around since Jimmy Carter was in the White House. (Kids, Google President Jimmy Carter’s term if you want to know that time era.) The menu and pricing model – which will allow a family of four to consume the typical game-day purchases for $28 or less – will be in effect for Atlanta Falcons and Atlanta United games, as well as major events at Mercedes-Benz Stadium including the Chick-fil-A Peach Bowl, SEC Championship Game, the College Football National Championship (2018) and the NCAA Men’s Final Four slated for 2020. The pricing and product offerings will be the same for concerts, conventions and other special events booked at the stadium.
To improve speed and quality of service, Mercedes-Benz Stadium has partnered with its design team, construction partners and Levy Restaurants to create what will be an exceptional experience for fans, employing several new operational and design elements that include:
•More than 670 concession points-of-sale (65 percent more than our fans currently enjoy)
•Self-service soda refill stations away from the concession stands (to increase speed, shorten lines)
•Increased on-site kitchen and cooking capacity to ensure freshness, quality and speed of service
•Whole-dollar pricing for ease and efficiency
It looks like Atlanta Falcons fans will get a stadium upgrade without the new stadium prices. I hope this will be a continuing trend when teams get a new stadium.
May 16th
MTN Dew Launches A New Network
If you think MTN Dew is just all about drinks well you got to check out their brand new network. For the past few months MTN Dew has been quietly operating the Mtn Dew Green Label Multi-Channel Network called MCN. It is their first-ever, brand-owned network. They will partner exclusively with culturally-relevant influencers who will create compelling YouTube content across key verticals important to DEW such as action sports, hoops, art, music, gaming and racing. Dew has already signed on three influencers to the MCN since launching – hip-hop dancer D-trix, basketball influencer The Professor, and skateboarder Josh Katz.
What do you hope to see on MCN?
May 13th
You Will Want To Check Out The 2017 Lincoln Continental
What comes to mind when you think about Lincoln Automobiles? One of the models that comes to min is the Lincoln Continental. If you are looking for a new car make sure you check out the all-new 2017 Lincoln Continental.
Lincoln first unveiled its Approach Detection technology on the first-ever 2015 MKC. This technology enables the vehicle to sense when the driver, carrying the key fob, comes within a range of up to 8 feet welcoming them and indicating it is ready to go.
The Lincoln Approach Detection technology responds both inside and out. Here are some of the key features.
Illuminated welcome mats project onto the ground beneath both front doors where the driver and front passenger will step as they approach so they can avoid stepping into a puddle or debris.
The door-handles glow in a hue that complements the exterior color of the vehicle and highlights their location.
Signature LED accent lights on the headlamps and tail-lamps add a sense of warmth, while ambient interior lights on the door panels, instrument panel and cup holders liven up the interior, without glare.
A light softly pulses on the push-button start, signaling that Continental is ready to go.
In addition, the available auto-folding pedestal side-view mirrors move into driving position after the driver enters the vehicle and closes the door.
Select, Reserve and Black Label models of Continental have sequential exterior lighting, dynamically wrapping the car with illumination. Additionally, when the driver or passengers enter the vehicle, the ambient lighting activates in a sequence, enveloping the interior in a soft light to prepare or place any personal items before driving.
The all-new 2017 Lincoln Continental offers many other features that deliver quiet luxury, providing an elegant, effortlessly powerful and serene experience. Technologies that comfort, entertain and effortlessly assist occupants include the innovative E-Latch door system, Lincoln’s Perfect Position seats and a host of rear seat amenities.
The Continental arrives at dealerships this fall. For more on Approach Detection, please visit www.lincoln.com.
May 4th
Watch The New Trailer To TMNT Out The Shadows
There is a new trailer for the new TMNT: Out Of The Shadows film. In the latest installment from this series Michelangelo, Donatello, Leonardo, and Raphael return this summer to battle bigger, badder villains, alongside April O’Neil (Megan Fox), Vern Fenwick (Will Arnett), and a newcomer: the hockey-masked vigilante Casey Jones (Stephen Amell). After supervillain Shredder escapes custody, he joins forces with mad scientist Baxter Stockman (Tyler Perry) and two dimwitted henchmen, Bebop (Gary Anthony Williams) and Rocksteady (WWE Superstar Stephen “Sheamus” Farrelly), to unleash a diabolical plan to take over the world. As the Turtles prepare to take on Shredder and his new crew, they find themselves facing an even greater evil with similar intentions: the notorious Krang.
May 3rd
Reebok Looks To Ice Up The Summer
The temperatures maybe rising, but your look can stay cool as ice. Reebok has another created a new colorway for another classic. Chill out and style up in the Classic Leather Ice. This timeless Reebok silhouette switches out its signature gum bottom for a crisp, ice-blue sole to keep your look infinitely cool. Known as “the Classic” for a reason, this signature shoe stays true to its roots with a full-leather upper for stability, while an EVA midsole offers lightweight comfort underfoot. The light blue outsole is the perfect way to add a shattering blast of color to stay endlessly fresh for the summer.
The Reebok Classic Leather Ice is available on Reebok.com, Finish Line, and V.I.M. For $74.99.
May 2nd
An Open Letter To Peyton Manning
What do you say to someone that has accomplished so much? How do you show your appreciation and gratitude? Gatorade found a way to do that for Peyton Manning by using his own words. To honor Manning’s hall of fame career and recognize him as he has for others through his iconic handwritten letters, Gatorade captured a selection of recipients from the letters Peyton wrote. Sentiments from the letters were read on film and then strung together into a new letter delivered as a message for Peyton – crafted from his own words.
The people who are in the video and who received a letter from Peyton are:
Tony Dungy – Peyton’s Indianapolis Colts head coach, 2002-2008; Pro Football Hall of Fame Inductee; current NBC Analyst
Jon Scott – Peyton’s friend and current Indianapolis Colts Vice President of Equipment Operations
David Cutcliffe – Peyton’s quarterback coach at University of Tennessee, 1994-1997; current Duke Head Coach
Pam Frenzel – Mother of Tyler Frenzel; Peyton befriended Tyler – diagnosed with leukemia – during a visit to the Peyton Manning Children’s Hospital at St. Vincent in Indianapolis and remained in close contact with Tyler until his death in 2004 at age 9
Jeff Saturday – Peyton’s Indianapolis Colts teammate, 1999-2011; NFL center, 1992-2012
Eli Manning – Peyton’s brother; current New York Giants quarterback
Demaryius Thomas – Peyton’s Denver Broncos teammate, 2013-2016; current Denver Broncos receiver
Derek Jeter – Peyton’s friend; fellow Gatorade athlete; New York Yankees shortstop, 1995-2014
Brandon Stokley – Peyton’s Indianapolis Colts and Broncos teammate, 2003-2006 and 2012 respectively; NFL receiver, 1999-2013
Archie Manning – Peyton’s father; NFL Hall of Fame quarterback, 1971-1984
Chris Mortensen – Peyton’s friend; current ESPN NFL analyst
Brandon Washington – First recipient of PeyBack Foundation Scholarship; currently a graduate student at University of Indiana
Apr 28th
See Who Conan Recommends For President
Usually celebrities don’t get involved in politics. They keep who they are voting for a secret. Well Conan O’Brien isn’t one of those people. He is telling the world. For him there is one clear choice. It is Zoe! Who is Zoe? Well she’s young, hip, and is still learning to walk. Zoe is running for president, and celebs are lining up to show her support: in addition to Conan, Alyssa Milano, Ciara, Tea Leoni and Kelly Osborne, among many others, have publicly called for a Zoe presidency.
Zoe For President is a campaign from the National YMCA to talk about real issues facing Americans today—like the achievement gap, safe spaces, and healthy living—and her voice is definitely being heard, even if you can’t exactly make out what she’s saying.
Apr 28th
Check Out What Happens When Ice Teams Up With Heat
Dwyane Wade might have gotten fouled during the end of the Miami Heat and Charlotte Hornets game, but he can still stay cool with Gatorade. Recently Wade teamed up with NBA old school legend George “The Iceman” Gervin in Gatorade’s latest campaign to launch the newest flavors from the brand’s Gatorade Frost line, the 7-11 exclusive Summit Storm, as well as, Artic Blitz and Icy Charge.
You get to see Wade and Gervin are trying to one up each other through an array of unexpected challenges that are meant to test Wade’s ability to play cool – cool like a yeti eating frozen spaghetti. The commercial called “Stay Cool,” has one of hip-hop’s most successful and well known bands, The Roots.
Gatorade Frost helps athletes stay “cool under pressure” while also offering a clean and crisp flavor profile and the same fueling benefits that people have come to expect from the sports fuel leader.
Apr 28th
Make This Cinco De Mayo One To Remember
Next week it is when we get to celebrate Cinco De Mayo. It is a great time to hang out with friends and enjoy all the fun and celebration that comes with this day. To help you out we have some great cocktail recipes as well as some food ideas that will make your party one to remember especially when you use Peligroso Tequila!
“The Queso Fundido Con Chili a la Tequila” is a fun recipe for adults ages 21+ that contains just over 10 ingredients, including half a cup of tequila.
Parking Lot Punch – Serves 8
1 Cup Peligroso Silver
4 Cups Margarita mix
Half a cucumber, sliced
Half a jalapeño, sliced, seeds removed
Limes wedges for garnish
Ice
The Jalapeno Paloma
1oz Peligroso Silver
5oz Grapefruit Juice
Sliced Jalapeño
Ice
The Fiery Margarita
1.5oz Peligroso Silver
.25oz Peligroso Cinnamon
.25oz agave nectar
.75oz lime juice
Lime Slice
Salt
The Queso Fundito Con Chili A La Tequila
1 tablespoon olive oil 
1 small red onion, diced
2 cloves garlic, minced
1 poblano pepper, diced
1 jalapeño, seeded and diced
½ cup chopped red bell pepper
½ cup tequila
1 (15-ounce) can Hormel® chili
1 (8-ounce) block sharp cheddar cheese, shredded
1 (8-ounce) block Monterey Jack cheese, shredded
¼ cup chopped fresh cilantro leaves
Garnish: jalapeño slices, corn tortillas
Directions: Heat oven to 400°F. In 12-inch cast-iron skillet, heat oil over medium heat. Sauté onion and next 4 ingredients until softened. Remove from heat, stir in tequila, return to heat and cook 2 minutes or until reduced by half. Stir in chili, remove from heat and sprinkle evenly with cheese. Gently stir and bake 30 minutes or until bubbly. Sprinkle with cilantro and garnish with jalapeño slices, if desired. Serve in martini glass with corn tortillas.
Apr 27th
