Stella Artois and Water.org co-founder Matt Damon are kicking off a campaign that’s rallying America to “Pour it Forward” by choosing Stella to help end the global water crisis.

And this year, they’re recruiting some famous friends to spread the word, starting with Jeff Bridges and Sarah Jessica Parker for the cause.

In a new :15 digital spot, available here, Sarah Jessica Parker revisits her iconic role of Carrie Bradshaw in a homage to Sex and the City’s opening sequence. Carrie can’t “help but wonder” what might happen if she changed up her ‘usual’ drink, the Cosmo, in favor of a Stella, to help give access to clean water for someone living without it.

HOW DONATIONS WORK:

It’s so easy to get involved, for every Stella purchased from now until March 31, 2019, the brand will donate a month of access to clean water to someone living without it, through their longstanding partnership with water.org.

HOW YOU CAN HELP:

The more Stella enjoyed, the more lives changed – so stock up on Stella Artois for your Super Bowl party, birthday party or snowed-in movie night to help give access to clean water for someone in need.

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