Check out the new Budweiser ad that will be “airing” during the Super Bowl. (See what I did there?) Titled, “Wind Never Felt Better,” this year’s commercial tells the story of Budweiser’s commitment to renewable electricity for a more sustainable future and features the iconic  Budweiser Clydesdales, the Budweiser Dalmatian April alongside wind turbines set to the soundtrack of “Blowin’ in the Wind,” sung by music legend Bob Dylan.

The spot and its important message builds on Anheuser-Busch’s ambitious 2025 Sustainability Goals. Reinforcing its commitment, Budweiser is donating clean electricity to the host city of Atlanta to power Super Bowl week.

Atlanta is a city with remarkably high sustainability goals– and by donating this electricity, Bud is offsetting 100% of the electricity used to power Super Bowl week with clean, renewable electricity.

Budweiser is partnering with Drift, a leader in the clean electricity space, to make it easier than ever for people to upgrade their own homes with green electricity. Beginning today, through February 7, Budweiser and Drift will cover the first months’ worth of green power for anyone who signs up for one of Drift’s renewable power plans. To make the switch to clean electricity, visit joindrift.com/Budweiser.

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