World Environment Day was yesterday and Budwieser is signing a 5-billion year contract – the world’s longest – with the sun. The terms of the contract are that as long as the sun is shining Anheuser-Busch will be committed to using renewable electricity from solar power. More below:

Anheuser-Busch’s domestic beers – including Bud Light, Golden Road, Michelob ULTRA, Busch and more – will soon be brewed with renewable electricity from solar power. Through a partnership with Recurrent Energy, Anheuser-Busch will be getting 50% of its renewable electricity from a new, colossal Pecos County, TX 2,000 acre solar energy facility (the size of 1,500 football fields) that is being specifically developed for the brewer.

The official contract signing is taking place at a brewery in Fairfield, CA where Anheuser-Busch CEO Michel Doukeris will be using heliography, a technique that uses mirrors and lenses to focus the sun’s powerful rays, to sign the contract using the power of the sun. The life-sized 5-billion year contract with the sun has been created by California-based solar artist Michael Papadakis.

The launch of this new solar energy facility will enable Anheuser-Busch to meet its goal of brewing with 100 percent renewable electricity* by 2021 in the U.S. – four years earlier than expected.

Related Posts

  1. Anheuser-Busch Looks To Be A Big Part Of The Super Bowl
  2. Anheuser-Busch Wants Us All To Be(er) Responsible
  3. Anheuser-Busch Looks To Have A Super Sunday
  4. For Budweiser Everyday Should Be Earth Day
  5. Budweiser Shows Us That The Wind Never Felt Better