Holiday Inn Express is  the proud hotel sponsor of the SEC. Holiday Inn Express brand drafted ESPN personalities Jesse Palmer, Maria Taylor and Jordan Rodgers to go head-to-head in the READIEST Breakfast Challenge, creating their ultimate breakfast sandwich using ONLY items from the brand’s Express Start breakfast bar.

In the end, it was Jordan Rodgers who stole the judges’ affection with “The 7-on-7,” an on-trend seven-layer stack of syrupy breakfast goodness..

As challenge champ, Jordan Rodgers is sharing a 15% off rate for fans across the country to use when booking a stay at any Holiday Inn Express property this fall.

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