One Truck Has Been America’s Best Selling Truck For 40 Consecutive Years

This may not be news for some, but believe it or not Ford F-Series Trucks have been the best-selling truck in America for the past 40 years. Ford has sold over more than 26 million trucks since 1977. Ford makes it a point to listen to customers, delivering constant innovation and best-in-class levels of performance enabled the Ford F-Series to set itself apart by making customers more productive through tougher, smarter and more capable trucks

Also Ford kicks off 2017 with a yearlong celebration for loyal F-Series owners and their trucks at 40YearsTough.com.

Ford truck leadership was established with the sixth-generation of F-Series for the 1977 model year, a time when 8-track tapes, disco and bell bottoms were the rage. The company was riding a sales wave – based on an all-new F-150 light-duty pickup featuring an improved 351-series V8 engine, standard front disc brakes, and an extended SuperCab offering.

To celebrate this feat Ford showcased the F-Series innovations and milestones, 1977 to present

1977: Ford begins F-Series truck leadership, selling 818,580 trucks for the model year

1979: Ford introduces the Built Ford Tough brand promise

1980: All-new seventh-generation F-Series features efficient gas and diesel V8 engines, new angular design, improved interior features; twin-traction-beam four-wheel-drive front suspension introduced

1984: F-150 replaces F-100 as base F-Series truck, adding improved safety features and new center console; optional CD player comes a year later

1987: Eighth-generation F-Series features a more aerodynamic design, available electronic fuel injection, redesigned interior including instrument panel, and rear antilock brakes

1998: Super Duty brand of medium-duty trucks debuts for commercial customers and aligns the popular F-150 line for light-duty customers

2001: Luxury King Ranch is an unprecedented success

2002: Ford, celebrating 25 years as best-selling truck in America and 20 years as best-selling vehicle overall, introduces Ford-engineered, Ford-built 6.7-liter Power Stroke® turbo diesel engine

2008: Ford introduces all-new Class 3-leading F-450 pickup, once again raising the bar for maximum towing capacity

2011: Powerful, efficient EcoBoost engine technology introduced for F-150

2015: Ford shifts production away from steel to high-strength, military-grade, aluminum-alloy body for F-150; introduces all-new technology, including 360-degree camera

2016: New Pro Trailer Backup Assist helps make backing up a trailer as easy as turning a knob; plus F-150 is only full-size pickup to earn a five-star rating from National Highway Traffic Safety Administration and a Top Safety Pick from Insurance Institute for Highway Safety

2017: Ford celebrates F-Series leadership, marking 40 years with the best-selling truck in America and the best-selling vehicle overall for 35 years