Believe it or not it is the Moscow Mule. Not only is it the most searched drink online, but more and more restaurants are serving them too. While everything iconic deserves its moment in the spotlight there’s currently no one day for everyone to celebrate the Moscow Mule which is why SMIRNOFF, the creator of the iconic cocktail, just announced the introduction of Moscow Mule Day which will take place on March 3rd.

SMIRNOFF partnered with Foodimentary, the official source for all food holidays, and chose the date March 3rd or “3-3” to tie back to the fact that there are three ingredients in #TheOriginalMule and there were three people involved in the cocktail’s history. Every year on March 3rd, SMIRNOFF vodka wants adults 21 and over to raise a copper mug to tradition and celebrate the next 75 years and beyond. After all, if it wasn’t for SMIRNOFF, we may never have had the chance to enjoy the classic combination of vodka, ginger beer and lime.

Coinciding with the cocktail’s 75th anniversary, SMIRNOFF vodka hosted a celebration last night on Hollywood’s Sunset Strip – the very place where the Moscow Mule was first introduced to the world (photos and additional details below). During the night, guests were transported back in time to 1941 to experience the cocktail’s history through a part immersive theater part Old Hollywood cocktail party.

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