Earlier this summer Kendrick Lamar’s kicks from Reebok sold out immediately. Now following the black and white campaign earlier this month, Reebok Classic is launching the final installment in the photography series with acclaimed director Nabil and Grammy Award winning artist Kendrick Lamar.

Reinvigorated in color, the new shots bring to life the previous B&W campaign, and feature Kendrick in his new Classic Leather Perfect Split pack, which reflects the split sides to Kendrick’s personality across a distinctive men’s and women’s design.

In respect to the authenticity and originality of both Reebok Classic and Kendrick Lamar, globally acclaimed director Nabil shot the campaign entirely on vintage camera equipment to celebrate creative art forms in their most real, original and unique formats. A series of beautifully candid and nostalgic portraits capture Kendrick at his most raw and characterful, in a range of poses that are natural to him and reflect the different sides of his personality.

The Classic Leather Perfect Split pack brings Kendrick’s split personality to life, as the silhouette’s understated white and stone base is updated with contrasting color blocked accents, alongside ‘split’ rubber outsole combing retro GUM with contemporary ICE.

The Classic Leather “Perfect Split” is available now for $74.99 at retailers including Reebok.com, Champs and Footaction.

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