Known for their great drinks, MTN Dew is now showcasing people in very cool places. They recently launched a new episodic digital content series which will bring to life the creative, and never-been-done-before ideas of DEW All-Star athletes – and I wanted to share the news behind the series and how it aims to embody the iconic “Do the Dew” slogan – the rallying cry that has been at the core of the brand for over 20 years.

The first episode features the ideas of NASCAR driver Chase Elliott as he and his friends embark on an adventure to Utah for an out-of-control, off-road game of capture the flag featuring drones, ATV vehicles and motorbikes.

The series builds off of the brand idea that “It Doesn’t Exist Until You Do It,” and in addition to Chase Elliott will feature DEW All-Stars such as NBA star Isaiah Thomas as they bring their damn good ideas to life working alongside director Nathan Balli. Balli, the winner of the Mtn Dew Green Label Studios: Open Call contest with his “Authenticity is Everything” project, will be directing all content for the series – his first major project for the brand.

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