All good things must come to an end. That is true for Matt Alberts and The Lifers Project work with Cadillac. The iconic car company and Matt teamed up to document the dynamic individuals who push the boundaries and culture of action sports.  This new episode from the trip, called “Water”, focuses on the East Coast surfing scene.

The Seasons Collection: WATER is the final leg of the year long journey between Cadillac and The LIFERS Project. Along the Northeast, photographer Matt Alberts documents the east coast surf scene, highlighting LIFERS and the passionate lives they have dedicated to the sport they love.

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